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Wednesday
Sep102014

Why are there more women in group exercise?

With 48 percent of club members male, one would think that participation in group exercise classes would also be split down the middle.

Surprisingly, according to the latest IHRSA Health Club Consumer Report, only 38% of group exercise participants are men. And, seeing options like yoga and spinning can often see numbers closer to a 50-50 split, other options like Zumba, P90X, Tabata and others have 3-to-1 or even 4-to-1 women-to-men ratios.

So, why the discrepancy? And, does it really even matter?

Read on to see what club managers think, and their suggestions.

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Tuesday
Sep092014

Learn how to keep members from bolting for competition

Any club owner or manager who thinks a member won’t bolt to the competition if it offers better equipment, classes or price point is living in a dream world.

That is why focusing on member retention is imperative to a successful business. But what are the best methods? 

IHRSA’s next webinar features Dan Griffin, general manager of Club Operations at Oxford Athletic Club, who will touch on ways to not give your members reasons to have wandering eyes for another club.

Check out what Griffin will cover in this webinar preview.

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Monday
Sep082014

Hints on how to make a sales staff good, not lucky

It is never a good practice to rely on luck. Because, as most know, the chances for success are then extremely low.

This week's Ask an Industry Leader poses the question of how one can get their sales staff to be good rather than lucky. They would like to know how they can get them and "make it happen."

Read Ask an Industry Leader to see what Alan Leach and Chezare Misko have for answers to the quandary.

Click to read more ...

Friday
Sep052014

Get in the zone with Immersive Fitness by Les Mills

Photo courtesy Les Mills YouTube channelYeah, we know we say this all of the time, but, really, this may be one of the more diverse editions of This Week in the Fitness Industry. To wit:

  • Les Mills workout puts you 'in the zone'
  • Iraq vet becomes personal trainer to help others
  • Health club chain offering chance to meet KISS
  • Private equity firm sells off clubs

More on each can be found at This Week in the Fitness Industry.

Click to read more ...

Thursday
Sep042014

Get a better handle on demographics and participation with latest IHRSA publication

It’s a secret every club wants to discover - how to keep members longer.

According to the new IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis, members who have been coming for at least 10 years, on average, will visit the club about 139 days a year.

Thus, identifying member engagement strategies and implementing relevant ancillary programs will help club operators facilitate regular attendance and long-term tenure

Well, IHRSA has good news for you. In addition to detecting trends and usage, the 2014 IHRSA Health Club Consumer Report digs deeper into specific applications that can be used in order to have more 10-year members. Loyalty programs, customized training and small group training classes are among a few of what is in the new publication.

Check out more on the IHRSA Health Club Consumer Report.

Click to read more ...