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Why are there more women in group exercise?

With 48 percent of club members male, one would think that participation in group exercise classes would also be split down the middle.

Surprisingly, according to the latest IHRSA Health Club Consumer Report, only 38% of group exercise participants are men. And, seeing options like yoga and spinning can often see numbers closer to a 50-50 split, other options like Zumba, P90X, Tabata and others have 3-to-1 or even 4-to-1 women-to-men ratios.

So, why the discrepancy? And, does it really even matter?

Read on to see what club managers think, and their suggestions.

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Learn how to keep members from bolting for competition

Any club owner or manager who thinks a member won’t bolt to the competition if it offers better equipment, classes or price point is living in a dream world.

That is why focusing on member retention is imperative to a successful business. But what are the best methods? 

IHRSA’s next webinar features Dan Griffin, general manager of Club Operations at Oxford Athletic Club, who will touch on ways to not give your members reasons to have wandering eyes for another club.

Check out what Griffin will cover in this webinar preview.

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Get in the zone with Immersive Fitness by Les Mills

Photo courtesy Les Mills YouTube channelYeah, we know we say this all of the time, but, really, this may be one of the more diverse editions of This Week in the Fitness Industry. To wit:

  • Les Mills workout puts you 'in the zone'
  • Iraq vet becomes personal trainer to help others
  • Health club chain offering chance to meet KISS
  • Private equity firm sells off clubs

More on each can be found at This Week in the Fitness Industry.

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Get a better handle on demographics and participation with latest IHRSA publication

It’s a secret every club wants to discover - how to keep members longer.

According to the new IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis, members who have been coming for at least 10 years, on average, will visit the club about 139 days a year.

Thus, identifying member engagement strategies and implementing relevant ancillary programs will help club operators facilitate regular attendance and long-term tenure

Well, IHRSA has good news for you. In addition to detecting trends and usage, the 2014 IHRSA Health Club Consumer Report digs deeper into specific applications that can be used in order to have more 10-year members. Loyalty programs, customized training and small group training classes are among a few of what is in the new publication.

Check out more on the IHRSA Health Club Consumer Report.

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European Congress keynote talks about diversity, social media and more

CBI magazine’s First Person feature is Annemarie van Gaal. The founder of van Gaal & Company, she is an author, investor and media consultant in Amerstam, The Netherlands.  And, she is one of the keynote speakers at next month’s 14th Annual IHRSA European Congress.

Read on as she answers questions about the subject of her talk, her businesses diversity, her opinion on social media and more.

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