IHRSA 2014 | 33rd Annual
GENERAL SESSION SPEAKERS
How to Fascinate: From First Impressions to
Wednesday, March 12, 2014 | 11:30am-12:45pm
Sponsored by SPRI
￼Sally Hogshead is a Hall of Fame speaker, international author and the world’s leading expert on fascination. Over the past decade, Hogshead's research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Hogshead teaches how to break through the distraction and competition by creating moments of intense focus. When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you.
In her research, Hogshead has measured over 100,000 people to identify a scientific approach to personal branding. A few findings in Hogshead’s research:
Few speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Hogshead is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Recent clients include Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO and Intuit. Her audiences range from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.
Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Hogshead was named 'the most successful junior copywriter of all time'. At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing. Hogshead’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.
Her next book, FASCINATE, was published around the globe, earning Hogshead a frequent spotlight in major media including the Today Show and the New York Times. The press describes Hogshead as a "marketing icon" who has changed the face of North American advertising. In 2013, HarperCollins will publish Hogshead’s new book, HOW THE WORLD SEES YOU: From First Impressions to Lasting Value.
Decisive: How to Make Better Choices in Life
Thursday, March 13, 2014 | 9:30am-11:00am
Sponsored by Technogym®
Author & Senior Fellow, CASE Center at Duke University
Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. With his brother Chip Heath, he is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak.
The latest Heath brothers book is Decisive: How to Make Better Decisions in Life and Work, released in March 2013.
Heath is a columnist for Fast Company magazine, and he has taught and consulted with organizations such as Microsoft, Philips, Vanguard, Macy’s, USAID, and the American Heart Association.
Previously, Heath worked as a researcher and case writer for Harvard Business School, co-authoring 10 case studies on entrepreneurial ventures, and later served as a Consultant to the Policy Programs of the Aspen Institute. In 1997 he co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.
Heath has an MBA from Harvard Business School, and a BA from the Plan II Honors Program from the University of Texas at Austin. He currently serves on the Board of Trustees of Rare, a conservation organization. Two proud moments for Dan are his stint driving a promotional car called the "Brainmobile" across the country, and his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants.
The Thank You Economy
Friday, March 14, 2014 | 9:30am-11:00am
Sponsored by Matrix Fitness
Author & Co-Founder, VaynerMedia
Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is a New York Times and Wall Street Journal best-selling author, as well as a self-trained wine and social media expert. In high school, while working at his family owned liquor store, he started reading The Wine Spectator, among other wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a newfound wealth of knowledge, an entrepreneurial spirit, and a clear recognition of the emergence of e-commerce in 1997, Vaynerchuk launched Winelibrary.com and helped grow his family business from $3 million to $45 million by 2005. Although he does not consider himself to be a 'techie', in 2005, he began video blogging and established himself as a true social media trailblazer. Gaining nearly 1 million Twitter followers, he was included in BusinessWeek’s list of the "Top 20 People Every Entrepreneur Should Follow."
In 2006, with a flipcam and a NY Jets bucket, Vaynerchuk began Wine Library TV which further revolutionized the wine world. His wine reviews soon attracted over 100,000 viewers each day and his die-hard fans nicknamed themselves "Vayniacs". His cult-like following was the result of his unconventional, often irreverent commentary on wine. Using comical expressions like "Sniffy Sniff" and "The Oakmonster", Vaynerchuk encourages straightforward wine tasting and debunks wine myths. A business visionary, he also started CinderellaWine.com, a flash sale website which features one wine per day for 24 hours sold at a severely discounted price. He also started a monthly newsletter that gives readers access to the hundreds of wines he tastes and reviews each month off camera.
Vaynerchuk’s first business book, Crush It! Why Now Is the Time to Cash in on Your Passion (October 2009), hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks. It maps out his road rules for how to "Crush It" in today’s business market by following your passion and building your own personal brand. His second New York Times bestseller, The Thank You Economy (March 2011), details the effect of social media on business and has become required reading for business leaders around the world. In the spring of 2009, Vaynerchuk and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like General Electric, PepsiCo and Green Mountain Coffee find their social media voices and build their digital brands.
Vaynerchuk has appeared on countless programs from Jimmy Fallon, "Late Night with Conan O’Brien" and "Ellen" to MSNBC, CNBC, CNN and NPR. He was also notably featured in Decanter Magazine’s 2009 Power List which lists the 50 most influential people in wine. In 2009, Vaynerchuk was named Innovator of the Year at Wine Enthusiast’s Wine Star Awards, as well as one of Askmen.com's 49 Most Influential Men of 2009.
Vaynerchuk’s ultimate goal is to own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.
Disrupt: Sparking Business Transformation with Innovation
Saturday, March 15, 2014 | 11:30am-12:30pm
Sponsored by MYZONE®
Author, Professor of Innovation at NYU Stern School of Business, and Executive Director, Berkley Entrepreneurship Center at New York University
Luke Williams is an internationally recognized authority on innovation leadership. He works with organizations all over the world on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. He is Professor of Marketing and Executive Director of the Berkley Center for Innovation & Entrepreneurship at New York University's Stern School of Business and a Fellow at frog, one of the world's most influential innovation companies. Williams is a sought-after commentator on disruptive innovation, entrepreneurship and cultural change. He is invited to speak worldwide, and his views are regularly featured in Bloomberg BusinessWeek, Fast Company, The Atlantic and NPR (National Public Radio). He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, 2011).