The IHRSA Health Club Consumer Report

2011 Health Club Activity, Usage, Trends & Analysis

Product Description:

Length: 28 pages

The IHRSA Health Club Consumer Report: 2011 Health Club Activity, Usage, Trends & Analysis, published in August 2011 by IHRSA and Sports Marketing Surveys, provides detailed insight into the participation trends of both member and non-member consumers in U.S. health club facilities. The report is based on analysis of 38,742 online interviews that were conducted with a nationwide sample of individuals and households in early 2011.

Topics covered covered include health club member demographics, attendance, equipment usage, activity participation rates, and consumer profiles. The report also provides lucrative club applications of findings. New to this year's report is analysis of three-year membership trends and new member profiles.

Tabular data is also available as a supplement to the report.

The IHRSA Health Club Consumer Report - Tabular Data

A supplement to The 2011 Health Club Consumer Report is available in tabular data format. The supplement contains in-depth breakouts, including:

 

Price: $139.95
Member Price: $69.95

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• Health Club Members by Club Type
• Health Club Members by Gender
• Health Club Members by Age
• Health Club Members by Income
• Health Club Members by Education
• Health Club Members by Club Activity Participation
• Health Club Members by Attendance
• Health Club Members by Tenure
• Health Club Membership Fees
• Member vs. Non-Member Profiles
• Personal Training Consumers