Thu, February 16, 2012 at 13:31 | Guest Blogger How to Get the Most Out of IHRSA 2012
By Hossein Noshirvani
I love going to IHRSA’s annual convention and trade show for the same reasons that a lot of you do:
• I get to catch up with friends.
• I get to stay up late.
• I get to drink a little too much, and order room service.
• And I get a chance to sell our awesome club management software.
Just for these four reasons, alone, I can easily justify going to Hollywood for IHRSA 2012, which takes place next month, March 14-17. But if you want to get the most out of this year’s event, I’d suggest setting some goals—not hundreds of goals (that would encroach on party time!), but something more manageable.
To help, below are the goals that I’ve set for myself:
• Find the next great piece of equipment from the newest vendors. Each year, it seems there are dozens of new companies that exhibit. I try to stop by and use as many of their products as possible. In the past, I’ve discovered TRX, M-Core, and RealRyder. So who’s going to be this year’s new kid on the block? I’ve got a few in mind, but I’m partial to meeting Joe Ellis and the folks over at Fitness Tools.
• Partner up. I’m a huge fan of creating partnerships. Why go it alone when I can work with some great vendors. I’ve got a few in mind, in fact. I want to meet the folks over at Smart Fitness, and finally do something with Emmett Williams from MYZONE. Sure, it’s a great product, but he has a great accent too.
• Listen to the speakers. Last year, we were so busy that I didn’t get a chance to listen to all of the keynote speakers. This year, I won’t let that happen. I’m particularly interested in listening to Guy Kawasaki, the former chief evangelist for Apple.
• And my last, audacious goal for IHRSA this year: Get to pitch my movie idea to Steven Spielberg about a gym owner who has way too much going on his life and decides to simplify it by getting rid of all his members who don’t come in regularly. The story follows the gym owner as he “fires” his problematic members. But, seriously….
- Hossein Noshirvani is the cofounder and executive vice president of Motionsoft, Inc., and can be reached at hnoshirvani@motionsoft.net.
Reader Comments (1)
Excited to see everyone in Hollywood!