Ride the Jumping Jack Wave!

By Mia Coen

If you don’t know her already, you should know social media guru and fitness expert Karen Jashinsky, founder and owner of O2 MAX Fitness, a youth fitness media company based in Santa Monica, California. She’s always rolling out innovative programming for children, young adults, and families. I’ve written about many of O2 MAX’s great offerings in the past year: MAXprom, MAX U, and 12 Days of Fitness, to name a few.

Of course, Karen is always in the loop, and the first person to jump on board for National Kids Health month. (Did you know there was such a thing?)

Next week, on Tuesday, I urge you to find a site (or sign up to host one) and participate in…drum roll…

Let’s Jump!

The Most People Doing Jumping Jacks in a 24-hour Period!

You bet, it’s a Guinness World Record event, and Karen’s company has teamed up with the White House and the California Association for Health, Physical Education, Recreation and Dance (CAHPERD) to break the world record.

So on Tuesday, October 11, a jumping jack wave will sweep the nation as part of National Kids Health month. As an extension of the Let’s Move! campaign, First Lady Michelle Obama will be kicking off the event at the White House at 3pm (EST) on Tuesday. Other people and organizations participating in the event include National Geographic for Kids, National PTA, Jamba Juice, the President’s Council on Fitness Sports and Nutrition, and the family of Jack LaLanne.

Between 3 p.m. (EST) on Tuesday, and 3 p.m. (EST) on Wednesday, approximately 10,000 people per state and nation will be doing at least one minute of jumping jacks (without stopping) to qualify for the Guinness Record.

But there’s a whole other element to this world record attempt…

Social media. People from all over the country can submit photos and videos to O2 Max Fitness’ Facebook page to show their participation in the event. It’ll connect people and networks from all over and encourage them to get up and move! Footage of people doing jumping jacks in front of landmarks, schools, gyms, signs, and companies will be compiled into a bigger media project that will showcase all the people and organizations that “jumped” on board.

Do you want your club to jump on board? It’s easy!

Here’s how:

Schools, teachers, students, corporations, fitness professionals, and businesses can get involved by becoming host sites and leaders, responsible for capturing pictures and videos, and signing off on the number of participants.

To register and host a minute of jumping jacks and help break the record, visit CAHPERD’s website or email: reception@cahperd.org   

On October 11, you can visit the O2 MAX Facebook page to add to pictures and videos of jumping jacks, which will be captured and compiled into a bigger media project.  

Post pictures and videos to O2 MAX’ wall by sending a picture or video to arose899moppet@m.facebook.com or post directly from the wall! Or submit via email: info@o2maxfitness.com

Last weekend, on October 2, Karen led a jumping jack warm-up at the 6^th Annual Santa Monica 5000 Race, an athletic endowment to help fund sports and athletic programs for Santa Monica and Malibu schools. Mike Z. Robinson, our trusty industry resource was there, too! You might recognize him as a contributor to CBI and CBI Unbound.