CBI Unbound

Do you love Club Business International but hate the fact that it only shows up in your mailbox once a month? Well, we've got the solution for you. CBI Unbound, the new and official blog of IHRSA's flagship trade publication, gives you the same quality and in-depth reporting you expect from CBI, but instead of receiving it once a month, you can get it twice a week... Read CBI Unbound

May 2013

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The 'Business' of Zumba

Zumba may well qualify as the concept that’s had the single greatest impact on the global health and fitness industry. today, the classes produced by Zumba Fitness, LLC, are enjoyed by some 14 million people, in 140,000 locations, in 150 countries, every week. Cofounders alberto “Beto” Perez, Alberto Aghion, and Alberto Perlman received the John McCarthy Industry Visionary award during IHRSA’s recent convention in Las Vegas and clearly have valuable lessons to teach.

 

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