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New York City is, arguably, the most competitive club market in the U.S.—The Big Apple, The City That Never Sleeps. For 40 years, New York Health & Racquet Club (NYHRC), a family-owned, nine-facility chain, has thrived there. But when Kim Manocherian took over the reins, she discovered the business, like the city, had become a bit too cool, impersonal, and numbers-driven. She intends to change all of that. She’s refocusing NYHRC on people.
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