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In order to succeed in today’s highly competitive and increasingly commoditized commercial environment, health clubs have to be able to “fascinate” their prospects and members, con- tends consultant and best-selling author Sally Hogshead. The head of Fascinate, Inc., she’ll explain how they can do so this month during IHRSA’s 33rd Annual International Convention & Trade Show, in San Diego, California, March 12-15. Her presentation is sponsored by SPRI.
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