CBI, the world's leading magazine for the health and fitness industry, is read by nearly 24,000 health club owners, managers and professionals in 74 countries around the world. Could your company benefit from increased visibility among the leaders in the fitness industry? Advertise in CBI! For more information, contact ads@ihrsa.org or download IHRSA's 2014 media kit.

Tuesday
Jan072014

Value Proposition: Celáre

Locker rooms celebrate CeláreThere was a hole in the existing club locker product line... and Digilock decided that it had the experience and expertise to fill it 

Sometimes, relatively simple observations yield exciting new ideas.

While Digilock, based in Petaluma, California, has been a staple in the lock industry since 1981, providing state-of-the-art solutions, it wasn’t until 2011 that, noticing an unaddressed need in a related market, it decided it was time to diversify.

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Tuesday
Jan072014

Going to Extremes!

High-intensity programs can produce superior results for your members and your business 

Intense. Hardcore. Hooked on adrenaline.

These are just a few of the terms that are used to describe the newest breed of fitness programming that’s growing in popularity in clubs.

Some call it high-intensity conditioning, and others, extreme functional fitness. Either way, the workout du jour is a hard-charging experience that’s relished by hard-charging individuals.

Inspired partly by “hot” programs such as CrossFit, boot camps, and mud-run obstacle races, a growing number of members are seeking workouts that include unorthodox activities—e.g., flipping tires, hefting battle ropes, and shoving weighted sleds— which require that they give it their all ... and then some.

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Tuesday
Dec312013

Online Advocacy Leads to Offline Change

Tweeting and sharing updates on Facebook attract more members to your club. Correct?

Assuming that your social-media initiative is well executed, it provides you with improved access to them, a faster and more effective way to engage them, and a free platform to discuss what matters most—to you and to them.

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Tuesday
Dec312013

‘Learning’ How to Do It Better!

Dan Griffin and the Oxford Athletic Club are both works-in-progress    

"Never stop learning!"

That’s the simple but sophisticated, informal but effective, philosophy that industry veteran Dan Griffin not only preaches and practices, but that has also fueled his own success and that of the clubs he’s been involved with over the years.

“Simply being curious, talking to people, reading trade journals, attending industry conventions—all of them can inspire creative ideas that typically don’t surface when you’re managing the daily minutia of club operations,” he observes.

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Monday
Dec302013

Which Door to Choose?

Wouldn’t you like to be more "Decisive" and "Make Better Choices in Life and Work"? Best-selling author Dan Heath, who’s devoted his life to identifying the differences in making good and bad corporate decisions, will explain how you can do just that in his keynote address during IHRSA's 33rd Annual International Convention & Trade Show, in San Diego, California, March 12–15. His thought-provoking session is sponsored by Technogym.

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