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information resources > buyersmart > what's new
Below are new product submittals from our Associate Members, based on press releases sent to IHRSA. We encourage you to contact these companies for further information.
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ASF International
12596 West Bayaud Ave., Ste. 100, Denver, CO 80228; 800-527-6898; 303-914-2712; 303-980-8006 (FAX); www.asfinternational.com.
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ASF International has revamped and improved its Website, www.asfinternational.com. The site showcases a range of business support products designed to help clubs improve their financial performance, including payment processing and billing programs, club management software, and Club Direct marketing programs. For more information, contact the company at 12596 West Bayaud Ave., Ste. 100, Denver, CO 80228; 800-527-6898; 303-914-2712; 303-980-8006 (FAX); www.asfinternational.com.
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Balanced Body, Inc.,
8220 Ferguson Ave., Sacramento, CA 95828; 800-PILATES; 916-388-2838; 916-379-9277 (FAX); www.pilates.com.
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Balanced Body, Inc., has introduced the Ultra-Lite Circle, a
lightweight, circular, body-toning device intended for home use. An updated version of Joseph Pilates’ Magic Circle, this innovative fitness product is constructed from flexible plastic with a soft, rubberized shell, features padded handles for added comfort, and measures 14" in diameter. It’s an especially effective training tool for the inner and outer thighs, upper arms, chest, and pelvic region, and weighs only 10 ounces. “The Ultra-Lite Circle is one of our most versatile and easy-to-use products,” says Ken Endelman, founder and CEO of the company. “It’s designed to provide all the benefits of Pilates—improved muscle tone, endurance, coordination, and balance—without using
traditional Pilates equipment. The Ultra-Lite Circle is an accessory that provides an added dimension to a mat or Reformer workout.” The price: $32.95. For more information, contact the company at 8220 Ferguson Ave., Sacramento, CA 95828; 800-PILATES; 916-388-2838; 916-379-9277 (FAX); www.pilates.com.
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Human Kinetics
P.O. Box 5076, Champaign, IL 61825-5076; 800-747-4457; 217-351-5076; 217-351-1549 (FAX); www.humankinetics.com.
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Human Kinetics has just released the fifth edition, in paperback, of Fitness & Health, by Brian J. Sharkey, Ph.D., which has sold over 100,000 copies, to date. The 448-page publication covers a wide range of topics, including updated information on nutrition, weight control, aerobic and muscular fitness, and improving sports performance. For more information, contact the company at P.O. Box 5076, Champaign, IL 61825-5076; 800-747-4457; 217-351-5076; 217-351-1549 (FAX); www.humankinetics.com.
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Life Fitness
10601 West Belmont Ave., Franklin Park, IL 60131; 847-288-3300; www.lifefitness.com.
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Life Fitness recently added three new units to its Cable Motion Series of strength training products—the Chest Press, Shoulder Press, and Total Leg. Unlike traditional selectorized pieces, each of the machines allows users to define their own paths of motion. “We’ve been seeing an increase in the demand for strength products with greater functional capabilities that meet the training needs of advanced exercisers,” explains Greg Highsmith, the company’s senior business director of strength products. “Our Cable Motion Series is designed to integrate with our other strength product lines, and enhances our ability to provide a complete training package that addresses the needs of all members, regardless of their experience levels or goals.” The Chest Press and Shoulder Press cost $2,699 apiece, and come equipped with independent handles and dedicated weight stacks for each arm, enabling users to work one side of their body at a time. The Total Leg ($2,499) features stabilizer side rails and a standard 190-pound weight stack, and can accommodates hip extension, flexion, abduction, and adduction exercises. The units’ warranty cover the structural frame for 10 years; pulleys, weight plates, and guide rods for five years; bearings, cables, and grips for one year; and upholstery for 90 days. For more information, contact the company at 10601 West Belmont Ave., Franklin Park, IL 60131; 847-288-3300; www.lifefitness.com.
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The National Strength and Conditioning Association (NSCA)
P.O. Box 9908, Colorado Springs, CO 80932-0908; 800-815-6826; 719-632-6722; 719-632-6367 (FAX); www.nsca-lift.org.
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The National Strength and Conditioning Association (NSCA) has developed “How to Select a Personal Trainer,” a new brochure that guides health clubs through the process of locating, interviewing, and evaluating personal trainers. The brochure complements the association’s online personal trainer locator service, which includes a list of over 1,100 NSCA-certified personal trainers, and can be accessed via the company’s Website at www.nsca-lift.org. To receive a free copy of “How to Select a Personal Trainer,” send a self-addressed stamped envelope to: NSCA, Attn: PT Brochure, P.O. Box 9908, Colorado Springs, CO 80932-0908; 800-815-6826; 719-632-6722; 719-632-6367 (FAX); www.nsca-lift.org.
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