The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Monday
Apr032017

Unleashing Your Health Club Team’s Talent

The reasons for developing the talent within your health club are limitless; bolstering your employees helps to improve retention, foster a positive culture, and increase productivity. And, in the wise words of business writer Tom Peters, “Leaders don’t create more followers, they create more leaders.”

However, like most things that are worthwhile, talent development is easier said than done—especially for the busy club operator.

Continue reading "Unleashing Your Health Club Team’s Talent."

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Monday
Apr032017

5 Ways Health Clubs Are Fighting for a Healthier World 

The fitness industry is engaged in a few fights these days—namely the fight to end global physical inactivity and the fight against adult and child obesity. Luckily, we have backup—many government, public health, and medical organizations around the globe are battling right alongside us. 

In honor of National Public Health Week, which runs April 3 - 9 in the U.S., IHRSA recognizes all the great work health clubs are doing to improve the health and wellbeing of people all over the world.

Continue reading "5 Ways Health Clubs Are Fighting for a Healthier World."

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Friday
Mar312017

This Week in the Fitness Industry: Google Launches Fitness Class Booking Service

Google Launches Fitness Class Booking Service
Reserve with Google, a new feature that allows users to book fitness classes without leaving the search engine, is now available nationwide after completing a test run in New York City, San Francisco, and Los Angeles, Mashable reports. Like Google Flights, the service pulls data from Google Maps and Google Search to help users find available classes at nearby fitness studios. Reserve with Google also makes personalized recommendations. "We make recommendations based on courses you've taken, and will be exploring more ways to bring timely and useful recommendations to fitness buffs," a Google spokesperson told Cosmopolitan.com. "For example, you will soon be able to get notifications of new classes that might be interesting to you." Several class scheduling providers, including MINDBODY, MyTime, Genbook, Full Slate, Front Desk, and Appointy, partnered with Google on this effort, according to a release. 

Continue reading "This Week in the Fitness Industry: Google Launches Fitness Class Booking Service."

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Thursday
Mar302017

Lessons in Fitness Leadership: Business is Always About People

The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership.

Derek Gallup
New Evolution Ventures
Lafayette, CA


What is the most fulfilling part of being a business leader in the fitness industry?

Every day I wake up and launch out of bed energized knowing that I get to work with fitness professionals who are inspiring and passionate about helping others live healthier, more energetic, and longer lives by incorporating fitness into them. We have products and services that are not just good for people, they are the closest thing to the fountain of youth that we have ever found. 

Continue reading "Lessons in Fitness Leadership: Business is Always About People."

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Thursday
Mar302017

Empower Your Gym's Sales Force to Increase Revenue

The key to helping your gym’s sales staff boost your bottom line is improved communication skills, said Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa, in a recent IHRSA webinar called "Mastering the Sales Process.” 

And it starts with neuro-linguistic programming (NLP).

Continue reading "Empower Your Gym's Sales Force to Increase Revenue."

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Wednesday
Mar292017

A Letter from Cedardale Health & Fitness to the IHRSA Community

Editor’s Note: We’ve received a number of wonderful messages from members, exhibitors, and attendees since IHRSA 2017 concluded earlier this month. All are greatly appreciated and shared internally, but we were so touched by the letter we received from our friends at Cedardale Health & Fitness that we just couldn’t keep it to ourselves. It has been published with their permission. 

(L-R) Kelli Mokeler, fitness director; Mary Lynch, senior manager; Ada McKenzie, owner; Lori Guile, senior manager

Dear IHRSA Friends, 

On March 1st, Cedardale Health & Fitness suffered a devastating fire that engulfed 80,000 square feet of our facility. The remaining 100,000 square feet suffered heat, smoke, and water damage.

Continue reading "A Letter from Cedardale Health & Fitness to the IHRSA Community."

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Wednesday
Mar292017

Wearable Integration 101: Challenges and Opportunities for Health Clubs

The following is an excerpt from “Wearable Integration 101: How to Boost Health Club Member Engagement and Your Bottom Line,” available for free on the IHRSA Exclusive Member Content App.

Thanks to the technology revolution, mobile devices known as “wearables” are able to measure a wide array of biological details, while providing a tally of our daily activities. While heart-rate monitors and pedometers have been on the market for years, these new fitness trackers and wearables (known as Wearables 2.0) measure personal health markers with technology that was once available only to high-end laboratories and hospitals.

Continue reading "Wearable Integration 101: Challenges and Opportunities for Health Clubs."

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Tuesday
Mar282017

Invisible Monsters: What You Can’t See Can Hurt Your Fitness Business 

This is an IHRSA featured post, brought to you by K&K Insurance.

These days being viral is a good thing. Every health club marketing pro is eager to create content that will be passed along via social media channels, each “share” creating exponential growth in brand awareness.

You know what you don’t want to go viral? Viruses. Also bacteria, and all those other invisible little monsters lurking in your club.

Continue reading "Invisible Monsters: What You Can’t See Can Hurt Your Fitness Business."

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Tuesday
Mar282017

3 Keys to Successful Health Club Programming for Older Adults

Exercise is good for older adults—and older adults are good for your health club.

The global population is getting older—11.7% of the Earth’s population is over age 60, and this share is expected to grow to 21% by 2050. Fortunately for health clubs, older adults are more active than ever before, and the medical and public health communities are increasingly noting the mental and physical health benefits of remaining active into older age.

Older adults are one of the fastest growing membership groups—health club memberships climbed 72% among people older than 55 between 2005 and 2015. Many older adults are retired, so they have the time to join a health club. They can fill off-peak hours in the club, and tend to be some of the most loyal members.

Continue reading "3 Keys to Successful Health Club Programming for Older Adults."

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Monday
Mar272017

Opinion: Health Clubs Must Weave Technology into the Fabric of Member Journeys

by Carrie Kepple, IHRSA Board member and club manager for Les Mills Newmarket in Auckland, New Zealand 

How will technology fit into fitness clubs? Creating clarity out of confusion is key.


There is one thing for certain that I believe all health club operators can agree on—it’s confusing to know what technologies we should be incorporating in our club businesses.

The Chaos of Tech Options

There are so many tech options available in the big, bad world of business-to-consumer industries that we don’t know what to choose for our own businesses to enhance the member journey. 

Continue reading "Opinion: Health Clubs Must Weave Technology into the Fabric of Member Journeys."

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