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Entries in Zumba Fitness (9)


IHRSA 2017 Day 1 in Photos

Registration is Underway

It's been great to see so many eager attendees gearing up for the Convention at in the Registration area!


"Making Connections" Orientation

More than 50 first-time attendees learning the ropes at the "Making Connections" Orientation on Monday morning.


The Woman Leader Award Goes to Ellen Latham

Ellen Latham, co-founder and partner of Orangetheory Fitness, is this year's recipient of the Woman Leader Scholarship Award. Each year IHRSA celebrates the legacy of Julie Main by presenting the award to a woman who exemplifies what Julie stood for: courage, perseverance, excellence, and professionalism.

"To be recognized among my peers with an award that celebrates the life and legacy of one of the giants in our industry is truly humbling,” Latham said.


Seth Mattison Talks Building Better Connections

Seth Mattison, founder and chief movement officer of FutureSight Labs, explained how fitness professionals can build better connections in the digital age in his keynote presentation, sponsored by MYZONE.


 8th Annual Women’s Leadership Summit

As women, it’s our responsibility to promote our brand through communicating our values. We determine how we want to be known, said Sima Dahl, founder of Sway Factor, Inc. at the Women's Leadership Summit, sponsored by American Council on Exercise.


Gearing Up for the Trade Show

The Trade Show floor is nearly ready for attendees to check out state-of-the-art equipment, products, and services from more than 370 exhibitors. The Trade Show hours are Thursday from 10 a.m. to 6 p.m. and Friday from 10 a.m. to 5 p.m.


Nick Westergaard Speaking at the ILC Summit

Westergaard explained how today's digital dynamics can help you build a better brand during his ILC Summit presentation, sponsored by ABC Financial.


Fitness Brands Leverage Technology to Create Multimedia Experiences 

Technology has infiltrated consumers’ every day lives, and their workout experiences are no exception. Some innovative companies are leveraging cutting-edge technology to create multimedia, sensory experience for members.

The January issue of Club Business International reported on how several fitness brands are using LED technology, video projection,  and program prerecording to revolutionize the health club experience.  

Les Mills Immersive Fitness Adopts LED Technology

An instructive and exciting example of what the future holds for many clubs is a David Lloyd Leisure (DLL) facility in the Raynes Park section of London, the first permanent site of one of the Les Mills Immersive Fitness (LMIF) installations.

LMIF cycling classes are held in a purpose-built studio that features large, side-by-side screens that stretch upwards of 80 feet, and utilize the latest projection and LED technology.

Michelle Dand, DLL’s group health and fitness manager, was looking for “something new, refreshing, and enticing, something with an appealing wow element” to add to the club’s program lineup.

“We launched LMIF cycling at Raynes Park, and we’ve had a great response,” she said. “We had an extra 250 members sign up for group cycling when we first put it on the schedule. We found we were able to recruit people into the studio who’d never tried cycling classes before—they were intrigued and eager to try it.”

Wexer Virtual and Fitness on Demand Capitalize on Projection, Prerecording

Another approach to combining engagement, entertainment, and exercise in one compelling and competitive package is offered by companies such as Wexer Virtual and Fitness on Demand (FOD). Both make use of sophisticated audio and projection systems, and prerecorded programming featuring world-class instructors, to provide users with a virtually unlimited choice of fitness experiences.

Wexer supplies video-based cycling and group exercise programs produced by its partners, including Les Mills and Zumba, to clubs and studios in more than 30 countries on five continents. FOD currently offers over 1,200 titles from more than 40 providers, which are utilized by approximately two million end-users at some 1,500 locations.

“We’re working with technology that gives clubs the option of streaming their group classes to their membership base,” said Paul Bowman, CEO of Wexer. “Maybe a class is fully booked, or maybe a member has a work conflict and simply can’t make it to the club on time. We want to give clubs the ability to share their live content with their clients outside those four walls.”

Read the full “Sensory, Multimedia, Success” article in the January issue of CBI


IHRSA 2015 Exhibitor Video: Zumba Fitness

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Founded in 2001, the company is now the largest branded fitness program in the world, with more than 15 million weekly class participants in over 200,000 locations across more than 180 countries. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography that provide effective, total-body workouts. 


IHRSA 2015 Trade Show Profile: Zumba Fitness

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Founded in 2001, the company is now the largest branded fitness program in the world, with more than 15 million weekly class participants in over 200,000 locations across more than 180 countries.

Coined “fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography that provide effective, total-body workouts. The Zumba concept is to move, motivate, energize and inspire! No other fitness program comes close to delivering the all-around amazing experience of a Zumba class.

Stop by booth 1201 to see it all for yourself. 

Read on to see more on Zumba Fitness in its IHRSA Trade Show Profile

Click to read more ...


The Fun Factor

There’s a nasty little secret in our industry, and it has nothing to do with pricing, or contracts, or trainer certifications, or the cleanliness of your club.
The secret: Most people don’t enjoy exercising. In fact, many of them actually dislike working out. That’s the naked, unvarnished truth. Fortunately, there is a solution: making exercise fun and entertaining.

Turning club-based physical activity into something that’s engaging and enjoyable will keep members coming through your doors over and over again. That’s good for them—and it’s good for you.
We know that’s true, in theory, but how can you make exercise and entertainment synonymous in reality? For suggestions, CBI interviewed six industry thought leaders to get their take on how to achieve that golden goal—with and without the use of technology.

Read more

Click to read more ...


IHRSA 2014 CEO Interview with Alberto Perlman, President of Zumba


IHRSA 2013 Exhibitor Video: Zumba Fitness LLC


Nuggets from IHRSA 2012

By Patricia Amend

As I write this, it’s late afternoon on Friday, March 16, and I’m sitting in the food court, taking a breather, at the IHRSA 2012 Convention and Trade Show, which has been going on since Wednesday of this week at the Los Angeles Convention Center.

Right now, if you were to walk through the massive exhibit hall nearby, you’d see dozens of youthful, well-muscled, amazingly fit individuals wearing bright, body-hugging fitness apparel as they demonstrate a wide range of programs and products, from Spinning to Zumba to Kangoo Jumps. Hundreds of exhibitors, many of whom are new to the event this year, are presenting their newest, smartest and most innovative products to the world for the very first time (the convention truly is a global event).

Kangoo JumpsThe two-day trade show will wind down in about an hour, and it will still be wonderfully busy, hectic, and crowded, right up until the doors close at 6 p.m. Dozens of deals are being closed at this moment…And while the hard numbers won’t be in for days, this year’s show promises to be the best since 2008.

It’s truly been a pleasure to experience the show, and relish the robustness of the fitness industry, which has not only prevailed, but actually grown stronger over the last few years. As Joe Moore, IHRSA’s president and CEO remarked when he spoke on the state of the industry: “The future looks bright. According to IBIS World, the industry will see about 3% growth over the next few years. We’re remarkably recession-resistant.”

As for the keynote speakers and the nearly 150 sessions, workshops, and seminars—they’re among the best that I’ve experienced in more than 20 years of working with IHRSA. I know that I’ll walk away from this show feeling recharged, renewed, inspired, and happy, and I imagine that many of the 10,000-plus attendees will feel the same when they board their flights for home.

Here are just a few miscellaneous nuggets of wisdom—among the many that I’ve mined over the last three days:

• Art Curtis, the chairperson of IHRSA’s board of directors: “How many people in this room have a weight-loss program? IHRSA’s dedicated health-promotion programs can help you get a weight-loss program started.”

• Bonnie Patrick Mattalian, the vice president of MediFit: “Have a joining fee sale only twice a year; Nordstrom’s does a major sale twice a year.”

Simon Sinek• Simon Sinek, keynote speaker: “People buy why you do what you do. And that comes from what you believe.”

• Guy Kawasaki, keynote speaker: “Enchant people with the story of why you opened your club.”

Guy Kawasaki

                                                            I know that I’m planning to get my hands on the mp3 recordings of my favorite sessions, and you may want to do the same. You can also look for coverage of the show right now at, and in the May and June issues of CBI.

And we can all look forward to IHRSA’s 32nd Annual International Convention and Trade Show, to be held March 19-22, 2013, in Las Vegas.

- Patricia Amend is the executive editor of CBI and can be contacted at


First Impressions: IHRSA 2012

By Patricia Glynn

The spotlight in Los Angeles might normally shine on its glamorous celebrity residents—Brad, and Angelina, etc.—but, this week, with IHRSA’s 31st Annual International Convention and Trade Show in town through Saturday, the fitness industry and its impressive pros are the stars.

They are, as you might expect, shining brightly.

Yesterday, as I first entered the L.A. Convention Center, the home of this year’s event, energetic music filled the halls. Dozens of attendees, in bright and trendy attire, were swaying to the beat. Their hips shook. Their arms waved. The reason? They were all there to learn the choreography of, and become certified to instruct, Zumba, the wildly popular, dance-centric workout.

Energy and passion filled that room.

And as I proceeded upstairs, to the rooms where a number of prominent speakers were preparing to share their expertise, the same enthusiasm remained palpable. The conference rooms reserved for the educational sessions were a bit quieter since the participants were listening attentively, but the mood was quite the same—it was clear that everyone was excited to be there.

The first speaker on my agenda, Justin Tamsett, the managing director of Active Management, based in Australia, offered a plethora of valuable tips—and I do mean he gave the audience a lot! He also interspersed his advice with humor.

His lecture, entitled “Leadership Tactics that Will Drive Your Team to Respond to Your Vision,” offered relevant, easy-to-follow suggestions for owners and operators who want to transform their club’s performance from “good” to “great.” He recommended, for instance, challenging the status quo and studying trends outside of the fitness industry. He also reminded everyone of an important fact: “People follow what we do, not what we say.” In other words, if you want your staff to do something, then you, yourself, should model that behavior.

Sandy Coffman at IHRSA 2011In another session, “Developing Programs that Increase Your Bottom Line,” Sandy Coffman, the owner and president of Programming for Profit, likewise had her crowd laughing as they learned. Coffman offered a number of uncomplicated ways for club operators to increase retention and revenues. They were, as she put it, “simple, but not easy.” Her talk was incredibly valuable. And, as with Tamsett, we were again reminded that it’s not what we know or say, but rather what we do.

If you’re curious as to what Coffman’s tips actually were, or if you’re wondering what other bits of wisdom Tamsett shared, then you’re in luck. IHRSA has taped each inspiring session, and, simply by logging on to, you, too, can hear what all of the many engaging, knowledgeable pros at this amazing event had to say.

- Patricia Glynn is the associate editor of CBI and can be reached at