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Entries in Zumba (32)

Friday
Sep152017

How STRONG by Zumba’s High-Intensity Workout Will Get Your Gym Members Moving

This is an associate feature post, sponsored by Zumba Fitness.

High-intensity, bootcamp-style exercise classes are not new to the fitness industry. However, STRONG by Zumba stands out from the rest and is revolutionizing the group fitness game.

Continue reading "How STRONG by Zumba’s High-Intensity Workout Will Get Your Gym Members Moving."

Click to read more ...

Monday
Apr252016

Dance Fitness Is an Effective, Health-Enhancing Activity for Adults  

A study published online in the Journal of Sports Science evaluated the effects of Zumba® Fitness on markers of cardiovascular health, inflammation, and health-related quality of life among overweight, inactive women living in the community. Twenty women were randomly assigned to one or two hours of weekly Zumba® Fitness classes or maintenance of usual physical activity. 

Results showed that women in the Zumba® group saw improved fitness capacity, decreased body fat percentage, and lower levels of inflammatory markers. There were also improvements noted in health-related quality of life, including in physical functioning, fatigue, and emotional well-being. The authors concluded that Zumba® Fitness was an effective, health-enhancing activity for adults. In addition to a safe, supportive place to be active, many health clubs offer Zumba® or other cardio dance classes.

Domene PA1, Moir HJ1, Pummell E1, Knox A2, Easton C2. The health-enhancing efficacy of Zumba® fitness: An 8-week randomised controlled study. J Sports Sci. 2016 Aug;34(15):1396-1404. Epub 2015 Nov 16.

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Friday
Jan152016

'Less January More Zumba' Digital Campaign Targets Resolutioners 

Zumba® is reaching out to people who made New Year’s resolutions to get in shape with its "Less January More Zumba®" campaign. 

The global multimedia digital effort suggests that gym-goers trade dull workouts, strict diets, and short-lived resolution goals for more fun and dance. 

"We know that Zumba is a powerful movement that has brought health and happiness to millions over the years," said Carolina Moraes, vice president of marketing for Zumba, said in a release. "We also know that most people have a tough time sticking to resolutions that mean depriving themselves of things they enjoy and/or engaging in exercises that they find unpleasant; but it doesn't have to be that way. We want to break consumers from their resolution habits to show them Zumba is something fun that they'll stick to way past January." 

The campaign encourages fitness enthusiasts to watch and share the "Less January More Zumba®" anthem video, create customized animated short using a GIF generator, and share their class experience on social media using the hashtag #LetItMoveYou. 

Zumba also created posters, videos, and other marketing materials for instructors to personalize and use to promote their class. 

Wednesday
Jan142015

Like-Minded MyFitness Pal Users Creating Tribes 

A tribe is defined as a group of like-minded individuals.

MyFitnessPal, an online and app-based program that aids those looking to lose weight and get in better shape by exercising, has discovered that its users have created their own tribes - Fitness Tribes as MyFitnessPal is now calling it.

The company started to produce trend reports from its data and survey results and learned some interesting information:

  • 64% surveyed belong to at least one Fitness Tribe
  • top group workouts for 2013 and so far in 2014 are yoga, Zumba and group indoor cycling.
  • 24% joined a gym with another tribe member

And using the stats and survey results from its 65 million users it has also discovered that those who use MyFitnessPal’s food diary lose twice as much weight.

MyFitnessPal has created a free eBook, The Rise of the Fitness Tribe from MyFitnessPal, which delves deeper into Fitness Tribes.

For more, visit the MyFitnessPal website.

 

Tuesday
Aug192014

IHRSA members take on #IceBucketChallenge

It's not very surprising but we've already seen a bunch of those in the health and fitness industry accept IHRSA's #IceBucketChallenge challenge.

And, as we promised, we will try to post or publicize as many as we can.

We are happy to report that some IHRSA member clubs are taking the challenge a step further. L&T Health and Fitness, a Corporate Fitness Works company, whose COO (and IHRSA board member) Allison Flatley drenched herself with ice water, is planning a fundraising effort to benefit ALS around the challenge. And  La Cima Club in Irving, Texas, has Augie's Quest as one of the beneficiaries for its upcoming Charity Classic.

And for those of you who are unaware of how the #IceBucket Challenge started, watch this video.

Here are a few of the Ice Bucket Challenge videos (and one photo compilation):

Augie's Quest compilation, including Lynn Nieto, The Atlantic Club, Zumba and more.

Ashburn Village Sports Pavilion, Ashburn, Va.

Brick Bodies, Baltimore, Md.

La Cima Club, Irving, Texas

L&T Health and Fitness 

ASF International

 

 

 

 

 

 

 

 

 

 

Tuesday
Aug192014

Midtown Athletic Club invests in small group training

Chicago-based Midtown Athletic Clubs has invested $1 million this year to redefine its fitness floor experience, making small group training a No. 1 priority in all its U.S. clubs.

In June, Midtown marked the “rebirth” of its Oak Park Fitness Club with a daylong celebration for the community, offering free programs and fitness classes for adults and children. The offerings included a runner’s clinic, family yoga, Zumba for kids, Pilates reformer classes, endurance and strength challenges, a hip hop junior dance class, and more.

Highlights of the celebration included appearances by Chicago Bears players Craig Steltz and Kyle Long, and demonstrations of Midtown’s exclusive OMNIA and Pavigym training systems.

Currently, Midtown is the only North American chain to feature Technogym’s innovative OMNIA Training System, and the first Midwest club to offer the technologically sophisticated Pavigym flooring system experience.

MAC comprises 10 full-service tennis and fitness facilities throughout the U.S. and Canada.

Monday
Aug182014

Zumba among worksite health programs for Latino farm workers

Dr. Marc SchenkerFarm workers in California, many of whom are Latino, may harvest healthy food for the nation, but it doesn’t mean they, themselves, are eating it - or getting enough exercise.

In fact, the prevalence of overweight and obesity in this group is 78% in the U.S. - notably higher than that of the general population; and their rate of diabetes is almost twice that of non-Latino whites.

So now, a five-year, $3-million study evaluating worksite-based health programs designed to lower the risk of obesity and diabetes among immigrant Latino farm workers will offer Zumba routines, as well as healthier food choices.

For the complete story, check out CBI magazine online.

 

Tuesday
Jul012014

Augie hopes to take giant steps next weekend

Augie, his wife Lynne, Elvis and others at the BASH for Augie's Quest during IHRSA 2013.In less than a week Augie Nieto will try to tack on yet another amazing physical feat.

Nieto, the founder of Life Fitness who has been afflicted with ALS - Lou Gehrig's Disease - for almost 10 years, will walk his daughter down the aisle during her wedding in California on July 5. 

Nieto is no stranger to accomplishments. Most people diagnosed with ALS don't live as long as he does; and almost all see deteriorating health, while he has actually improved, including workouts during IHRSA 2013 and the 2014 Zumba conference.

The event will be more than just a personal feat. It is a enormous step for anyone who is saddled with ALS. The 20 feet fown the aisle would be like miles in terms of fighting the disease.

And it has caught national media attention as Mitch Albom, award-winning writer, screenwriter and sports journalist recently wrote a story on the impending day.

Tuesday
Dec242013

Health E-Review: Dec. 23, 2013

A compilation of recent research on the benefits of exercise and nutrition.


Multivitamins may not have certain benefits

Most people have been led to believe that taking a daily multivitamin will make them healthier. But new research - namely two studies published in the Annals of Internal Medicine - suggests this might not be the case. 

The first of the two studies looked at the impact of daily vitamins on thinking and memory skills in men. In that study, researchers found no difference in cognitive abilities between the two groups. The second study looked at vitamins and cardiovascular health and found that taking daily vitamin and mineral supplements did not reduce the risk of a heart attack.

According to Dr. Cynthia Mulrow, a senior deputy editor of the Annals of Internal Medicine to be healthy, "people... should be active, should not (overeat), should avoid excessive alcohol".  

Read the full article in Reuters Health.

Also in Health E-Review this week:

  • Aerobic Exercise Improves Quality of Life In Type 2 Diabetics With Neuropathy
  • Physical Activity Impacts Immune Health In Obese People
  • The Impact of Zumba® On Health In Female College Students
  • Exergaming Is A Strategic Tool In The Fight Against Child Obesity
  • Physical Inactivity Increases The Risk of Dying From Sepsis

Health E-Review is available for IHRSA members only. To read this week's Health E-Review, click here. For other member-only resources, visit www.ihrsa.org/club-resources/.

 

Friday
Sep062013

Zumba surprise at Fitness Brasil 2013

One thing you can expect at an IHRSA trade show is the unexpected. You can say the same about Zumba - at a trade show or anywhere, really.

So it can as no surprise when Beto Perez, the founder of Zumba, showed up at the booth at the 14th IHRSA Fitness Brasil Latin American Conference & Trade Show and led a workout.