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Entries in World Class Romania (1)


As More Romanians Work Out, One Pioneering Club Chain Leads the Pack

At first glance, the Swedish and Romanian health and fitness landscapes don’t appear to have much in common. Competition is fierce among health clubs in Sweden, and consumers have high expectations as a result. Romanians, however, are in the earlier stages of incorporating fitness—and health clubs—into their lives. 

Despite these disparities, Kent Orrgren—who has managed clubs in both markets—sees more similarities than differences.

Continue reading "As More Romanians Work Out, One Pioneering Club Chain Leads the Pack."

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