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Entries in Waverley Oaks Athletic Club (3)

Friday
Jul102015

A Locker Room to Love

Taking a cue from premium day and destination spas, the designers of club locker rooms have moved beyond—well beyond—creating the simple, functional spaces that have been so common in the past. Today, they’re designing retreats, oases, soul-satisfying escapes that have as much to do with prospect- appeal and member-pleasure as any other part of the club.

The designers are justifiably proud of their creations. And club owners are appropriately proud of their jewel-like showcases.

If you’d like locker rooms that enhance your self-esteem: read on. “Most people aren’t too fond of exercise, so we want them to be comfortable in these spaces,” explains Bruce Carter, the president of Optimal Design Systems International, of Weston, Florida. “But if they fall in love with the locker room, they’ll return to the club.”
Hervey Lavoie, the president of the Ohlson Lavoie Collaborative, in Denver, Colorado, concurs. “Clubs should invest in locker rooms because they’re an important component of their brand’s message, and of the member experience. When they don’t measure up to expectations, members vote ‘no’ with their feet.” Locker rooms may once have been considered a bare necessity—not unlike free weights, treadmills, and towels—but that time is long gone. Now, they’re an open-ended opportunity, a chance for clubs to differentiate themselves in a positive and productive way.

“Locker rooms deliver a high perceived value, and can impact membership sales as much as an impressive fitness center floor,” suggests Carter. “People tend to join faster when a club has a beautiful locker room.”

To find out what it takes to develop a warm, welcoming, and rewarding locker room environment, CBI asked three of the industry’s leading architects and designers— Carter, Lavoie, and Rudy Fabiano, the owner of Fabiano Designs, in Montclair, New Jersey––two simple questions: “What club locker room that you’ve worked on recently are you most proud of?” and “Why?”

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Monday
Nov242014

A Special Synergy: IHRSA and Waverley Oaks

It’s hard to tell where one ends and the other begins

Waverley Oaks' new deluxe lobbyHow can you tell the story of the Waverley Oaks Athletic Club without mentioning IHRSA?

The short answer is … you can’t.

Waverley Oaks has been connected to the association since its very beginning … and vice versa. The two are linked not only by their respective histories, but also by their successes and mutual dedication to fitness as a way of life.

The story begins in 1979 when Duffy Properties, a family-owned and operated real estate development and management firm, opened the Waverley Oaks Racquetball Club, a 14-court facility built at the company’s sprawling complex in Waltham, Massachusetts. The club’s goal: to help improve the health of the company’s own employees and the residents of neighboring communities.

When IHRSA was established in 1982, the club was one of the first to join the association, and membership yielded immediate benefits. John McCarthy, IHRSA’s first executive director, and his staff provided the fledgling business with a wealth of industry knowledge and best practices from the start—even helping to recruit its first official general manager. Read the full article.

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Monday
Aug252014

Massachusetts club renovates, hires new GM simultaneously

Waverley Oaks Athletic Club is investing into the clubs two ways at the same time.

The Waltham, Mass., facility is undergoing a $1 million renovation at the same time it hired a new general manager.

Adam Healy, a 16-year industry veteran, takes over the reins as the club will see improvements to the existing fitness center, pool and locker rooms. At the same time three new studios, offering a wider variety of classes, will be constructed.

For more on the club, visit www.waverleyoaks.com.