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Entries in Visual Fitness Planner (7)

Thursday
Jun022016

4 Reasons Health Clubs Should Invest in CRM Technology

It’s a fact: The primary business of every health club isn’t fitness. It’s maintaining good customer relationships by providing excellent service. 

You can have the best facility, amenities, and programs in the world, but if customers have bad experiences, they won’t stay. And sub-par service certainly won’t help generate referrals or lead to new sales. Au contraire: You’ll lose business and your reputation will suffer. 

The good news: Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your customer service program, and, thus, your members’ club experience. 

Here are four reasons CRM systems are worth the investment for health clubs. 

1. CRMs Reduce Member and Employee Frustration 

In many operational areas, clubs have grappled with inefficiencies that have frustrated employees and customers alike. In many cases, for example, simple administrative tasks that involved actual paperwork have led to major headaches as a result of human error. 

For a long time, that was the case for Beth Saroka, a 35-year industry veteran, and the owner of Onslow Fitness, in Jacksonville, NC, a 14,000-square-foot club with fitness, group exercise, and personal training offerings, a heated saltwater pool, and other amenities. 

However, in 2011, Saroka acquired ABC Financial software, and, in the process, eliminated “tons” of man-hours required for tasks that no one liked to do. 

“Whether it was a simple credit card update, a change of address, or something more involved, such as a cancellation, my staff would have to stop doing more important things— selling or servicing members—to manually fill out the paperwork,” she said. “Then, assuming it was filled out correctly, someone else had to enter all of that information into a computer. In retrospect, that was a huge waste of our time, and rarely resulted in a ‘wow’ experience for anyone.” 

Now, the CRM component of her ABC system boasts a newer feature called MYiCLUB online, a portal that allows a member to log in at any time and make account changes— even cancellations. Not only is it convenient for members, but it also ensures that the club obtains accurate information. 

Continue reading "4 Reasons Health Clubs Should Invest in CRM Technology."

Click to read more ...

Tuesday
Mar222016

Visual Fitness Planner Named IHRSA Associate Member of the Year

The Associate Member of the Year Award is presented annually to recognize an IHRSA Member for their significant contributions to the advancement of the health club industry, as well as their support of IHRSA, its members, and its mission through program and event participation, advertising, and sponsorship.

Visual Fitness Planner was selected as this year's honoree due to their passion for the industry and commitment towards helping club operators better use technology to solve their needs and grow revenue. See this news release for more information on the 2016 Associate Member of the Year announcement.

Monday
Feb082016

IHRSA Names Visual Fitness Planner Associate Member of the Year

We are excited to announce that Visual Fitness Planner (VFP) is our 2016 Associate Member of the Year.VFP.png

The Associate Member of the Year Award is presented annually to recognize an IHRSA Associate Member for their significant contributions to the advancement of the health club industry, as well as their support of IHRSA, its members, and its mission through program and event participation, advertising, and sponsorship.

Visual Fitness Planner, an IHRSA member since 2001, was selected as this year's honoree due to their passion for the industry and commitment towards helping club operators better use technology to solve their needs and grow revenue.

"We are happy to honor our good friends at Visual Fitness Planner for their long-standing support of IHRSA and the industry,“ said Joe Moore, IHRSA's president and CEO. “Each year, Visual Fitness Planner hosts a panel discussion at the IHRSA International Convention & Trade Show titled ‘90 minutes with Top Club Operators.’ It’s a hugely popular session, and just one example of the many innovative ways VFP shares industry expertise to everyone’s benefit.”

"We cannot tell you how much it means to the entire VFP Team to be selected as the IHRSA Associate Member of the Year! We are truly honored and humbled to have this award bestowed on us”, said Daron Allen, president and CEO of Visual Fitness Planner. “IHRSA has been a big part of our history, education, and success. We have always aspired to one day be awarded Associate Member of the Year, and that day is finally here! IHRSA Associate Members of the Year are truly the best in class Associates and we are so proud to be a part of this prestigious group."

The award will be presented on Tuesday, March 22nd during IHRSA 2016, IHRSA’s 35th Annual International Convention & Trade Show in Orlando, Florida, March 21-24.

The IHRSA Awards Program seeks to "recognize, celebrate, and inspire." For more information about IHRSA's annual industry awards, including prior recipients, please visit IHRSA.org/awards.

Wednesday
Feb032016

Value Proposition: Visual Fitness Planner

Any truly effective sales process revolves around the presentation. What you put in front of prospective members—i.e., the roadmap to their potential success—is what, ultimately, will help them decide whether to choose your club.

And success is often rooted in what people see; according to a study by researchers at Ohio State University and the Journal of Education, people typically retain only 10%-20% of what they read, but almost 65% of the information they obtain visually.

Daron Allen, the president and CEO, and Mario Bravomalo, the founder, of Visual Fitness Planner (VFP), have spent the better part of the past 15 years creating—and constantly improving on—a technology and data-driven, sales-presentation solution that’s designed to leverage the power of visual learning.

It all started in 1999, when Allen and Bravomalo, who were both working for the Osteopathic Medical Center of Texas (OMCT), an affiliate of the Osteopathic Health System of Texas (OHST), in Fort Worth, developed the prototype for the product that was to become the Visual Fitness Planner.

While difficult to develop, the premise underlying the Planner was relatively simple: write a software program that could produce a visual representation of how a person’s body could change, with exercise, over a period of time. In short: generate digital “after” images before a person had done a single workout.

Since the product’s conception, the Fort Worth, TX-based VFP has evolved in dramatic, transformative ways.

“Today, we harness the power of visual learning, and of our own data, to help clubs map out ideal membership and personal training sales presentations—ones specific to their facilities and customers,” Allen told CBI. “Given the high cost of member acquisition, it’s essential that every presentation be of the highest quality, every single time, when any staffer gives it.”

Read the full "Value Proposition: Visual Fitness Planner" in the February issue of CBI.

Saturday
Mar142015

IHRSA 2015 Exhibitor Video: Visual Fitness Planner

VFP has been connecting club owners to the ultimate sales engine for the last 14 years. Our sales engines drive significantly increased Personal Training and sales revenue - and are customized for each club we work with. VFP provides an industry leading expertise in building recurring EFT personal training revenues through 3 CORE methods.

Monday
Mar092015

IHRSA 2015 Trade Show Profile: Visual Fitness Planner

 

VFP sets the health club industry standard with a complete VFP Playbook. They combine business consulting and sales coaching to automate your existing sales and PT systems. With the power of our visually impacting technology, VFP ensures your club runs the Perfect Sales Play every single time . . . whether you already have a play or need a completely new play, VFP is THE SOLUTION.

VFP has been connecting club owners to the ultimate sales engine for the last 14 years. VFP is excited to launch revenue producing "Community Challenges"! Visit www.newrevenuefromvfp.com to learn how your club can generate incredible challenge revenue inside and outside the four walls of your club!

Visit VFP at booth 2514.

Welcome Visual Fitness Planner from Visual Fitness Planner on Vimeo.

Check out the full Visual Fitness Planner trade show profile.

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Thursday
Mar212013

IHRSA 2013 Exhibitor Video: Visual Fitness Planner