The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in video games (2)

Friday
Jul152016

This Week in the Fitness Industry: Pok√©mon Go Users Play Their Way to Better Health

Pokémon Go Users Play Their Way to Better Health
No doubt by now you’ve seen Pokémon Go players milling around town, eyes glued to their phones as they try to capture and battle with virtual creatures. But Mashable reports there’s a significant benefit to this sudden phenomenon—better health. According to data from fitness tracker Jawbone UP, its users who also mentioned they used Pokémon Go logged 62.5% more steps last weekend compared to their steps taken during a normal weekend. “The spike in steps, roughly 8,375 more than normal, occurred on July 9 and 10, just a few days after the launch of the augmented reality game on July 6,” the Mashable article states. “And although Jawbone can't guarantee that all Jawbone UP users who mentioned Pokémon Go definitely have the game installed, the early data backs up the flurry of mentions on social media linking Pokémon Go to fitness.” 

(Image: Jawbone UP)

IHRSA Board Member Applications Due July 31
If you’re an IHRSA member club operator interested in promoting the association and the fitness industry—and having a little fun while you’re at it—now is the time to consider applying to the IHRSA Board! The IHRSA Board of Directors is an elected group of industry leaders who are chosen to provide strategic direction and insight to the association. The mission of IHRSA is to promote, protect, and grow the health and fitness industry, and board members act as ambassadors charting the course of the association. “The board looks for member club owners and principals that are highly engaged in the association and industry,” says Allison Flatley, chief strategy officer for Corporate Fitness Works and chair of the IHRSA Board Nominations Committee. Learn more about applying for the IHRSA Board. 

MACMA Celebrates Its 30th Anniversay in Annapolis, MD

Thanks to everyone who stopped by the IHRSA booth!

Friday
Aug022013

This Week in the Fitness Industry 8-2-13

Another plethora of stories for This Week in the Fitness Industry. From marketing to fighting obesity to camping and working out, we have it covered.

Here is what we have this week:

  • Marketing for small group training 
  • Use picnic benches to work out
  • Study: doctors talking up exercise and nutrition more
  • Video game creator looking at health option next

For more, read on.