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Entries in Under Armour (2)


This Week in the Fitness Industry: NBA Launches Its First Fitness App

NBA Teams with Under Armour to Launch Fitness App
The NBA launched its first-ever fitness app on Wednesday. The app, which was produced in partnership with Under Armour, combines exclusive NBA content with Under Armour’s Connected Fitness platform. App users will be able to track and share their fitness goals and progress, participate in virtual fitness challenges, and view workout trips from NBA trainers who work with players such as LeBron James and Kobe Bryant. "Through this partnership, we are able to combine Under Armour’s connected fitness expertise with the league’s fitness knowledge to create an experience that inspires people to be active, eat healthy and play together," Todd Jacobson, the NBA's senior vice president of social responsibility, said in a press release, Mashable reports. 

Higher Levels of Physical Activity Linked to Lower Cancer Risk
Higher levels of moderate to vigorous activity resulted in lowered risk for 13 out of 26 types of cancer, according to a new analysis of several research studies from the U.S. and Europe. National Institutes of Health researchers looked at results from 12 studies involving 1.44 million people and found that higher levels of activity led to a 42% lower risk of esophageal cancer, a 27% lower risk of liver cancer, a 26% lower risk of lung cancer, and a 23% lower risk of kidney cancer. “Our results support that these associations are broadly generalizable to different populations, including overweight or obese individuals, or those with a history of smoking. These findings support promoting physical activity as a key component of population-wide cancer prevention and control efforts,” the researchers concluded in JAMA Internal Medicine, Reuters reports.

Virtual Reality Fitness Experience Debuts at Asia IT Show
Holodia Fitness unveiled a new virtual reality exercise experience for the for the HTC Vive headset at Computex 2016, the largest IT show in Asia, CNET reports. When using the virtual reality system while on a rowing machine, the user can choose to experience rowing in a number of locations, from ice caves in Antarctica to the Saturnine asteroid belt. “Naturally in the Antarctic I was in a fairly normal-looking kayak, while around Saturn I was in a high-tech space canoe, complete with gloved hands—if I looked up I could even see the top of my space suit's helmet,” the CNET reporter wrote. “Both times I could always see my rowing stats, like distance and time.”


This Week in the Fitness Industry: Under Armour CEO Dreams of Beating Nike, Exercise Prescriptions Help Type 2 Diabetes

Under Armour CEO Talks Strategy with Inc. Magazine
Under Armour Founder and CEO Kevin Plank likes whiteboards, leadership maxims, and winning, reports Inc. Magazine. In the feature article, Plank discusses how he built Under Armour into a $4 billion brand, the nearly $1 billion the company spent buying and investing in mobile apps, and why he wants to beat Nike.  

Washington D.C. Eliminates Fees for City-Run Fitness Centers
Health club membership will soon be a little cheaper in the nation’s capital—fees for Washington D.C.’s city-run fitness centers have been eliminated in 2016 and beyond. Before the New Year, residents paid $125 for yearly access or $5 for a daily pass. The fees generated about $10,000 annually, but Mayor Muriel E. Bowser said the benefits of making exercise more accessible to residents outweigh the cost, The Washington Post reports.

Report: Exercise Prescriptions Benefit Type 2 Diabetes Patients
A new report recommends physicians give patients with type 2 diabetes exercise prescriptions that specify the type, duration, intensity, and frequency of workouts, adapted to the individual, according to Reuters. “Exercise and physical activity can help to control type 2 diabetes,” the report’s lead author told Reuters. “There are many successful case-studies of patients who reversed metabolic dysfunction only with lifestyle strategies (exercise plus diet),” but the benefits disappear when healthy diet and regular exercise stop, he said.

Daily Burn Promotes Workout-on-Demand Video Series
Workout and nutrition brand Daily Burn is targeting new customers with two TV commercials promoting its daily workout-on-demand videos. Each installment in the Daily Burn 365 series is only available for one day before it disappears. "The beginner workout market in fitness is underserved, especially in streaming, and as a result we see an opportunity to help a large portion of the population live healthier, fit lives," Kevin Ranford, head of marketing for Daily Burn, told Ad Week. "By providing community and support to help beginners stay motivated and engaged, we see a big opportunity in 2016 and forward."

Brand and Design Matter Most to Smartwatch, Fitness Tracker Shoppers
Branding and aesthetics—not functionality—differentiate smartwatches and fitness trackers among consumers, according to a report. "The Gear Fit and several other more recent models of fitness wearable like the Fitbit Charge HR and Surge, as well as the Razer Nabu, offer notification services for calls and texts as well as fitness-based functions, giving the ability, in some cases, to answer calls from the wrist," states the Juniper Research whitepaper. "This is due to the miniaturisationUpload a File of components enabling their insertion into devices with minimal impact on their aesthetic. Depending on the parent brand, this allows devices either to be a positioned as watch with fitness tracking capability, or a fitness tracker with notification capability, even if the underlying functionality is ultimately identical."