The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in True Fitness (3)

Tuesday
Mar212017

How High-intensity Interval Training Can Transform Your Bottom Line

This is an IHRSA featured post, brought to you by True Fitness.

Even loyal health club members can be distracted by the bright, shiny new fitness fad that seems to emerge every few months. Functional training, barre workouts, indoor cycling in a quasi-nightclub setting, kettlebells—it’s hard to keep up. There’s even a new workout trend where you drum your way to fitness.

Health club owners can’t respond to every new craze that catches the public’s fancy—a row of conga drums isn’t about to replace your cardio room anytime soon. And the smart money remains on the tried and true of traditional exercise options—treadmills, elipticals, free weights, adjustable weight machines—members expect these choices to be available in any gym setting.

So you have a well-stocked club. Great. But are members getting the most out of it?  Because if they’re not reaching their fitness goals, then that shiny object gets a lot brighter.

Continue reading "How High-intensity Interval Training Can Transform Your Bottom Line."

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Tuesday
Sep272016

Equipment Manufacturers Fuel Tomorrow’s Fitness Trends

In any industry, creative disruption rules the day in terms of long-term competitive differentiation. And it can provide firms with the ability to give consumers what they want—before they know they want it.

Mazda, for example, hit the sweet spot in 1990, with the introduction of its iconic Miata roadster, a car that brought “fun” back to motoring after years of gas-crisis concerns and prior to the start of a recession. In 2001, Apple introduced iTunes, and, in 2007, the iPhone, which inexorably changed the way the world listens to music and communicates.

With respect to our own industry, Planet Fitness ushered in the high-volume/low-price (HV/LP) era in 1992. Precor, Inc., introduced the Elliptical Fitness Crosstrainer (EFX) in 1995, shifting the industry’s emphasis to low-impact exercise. And a decade later, in 2005, SoulCycle made it obvious that boutique fitness had arrived big-time.

Club operators and instructors clearly play a role in the industry’s creative process, but, in many cases, important new trends are first identified and then brought to life by equipment manufacturers.

Major market disruptions may not happen very often, but, in order to remain successful and maintain growth, manufacturers have to constantly keep tabs on changing consumer desires, understand their impact, and incorporate what they learn in the products and services they offer.

CBI quizzed several leading manufacturers about the efforts they make to identify new trends, stay ahead of the curve, and predict what we can expect to see next.

Continue reading "Equipment Manufacturers Fuel Tomorrow’s Fitness Trends."

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Wednesday
Jul202016

The Real Results of Interval Training

This is an associate feature post, sponsored by TRUE Fitness.

Thinking about taking your workout to the next level with interval training? Interval training is a great way to get in an intense workout in a short amount of time. Here’s how interval training works and how you can use a treadmill or elliptical to get in a great interval training workout.

Why Use Interval Training?

Interval training works because when you work out in short, intense bursts, the trauma your muscles go through signals your body to adapt to the stress by being able to convert more oxygen into energy. Interval training is very effective and you don’t need any special equipment with interval training: 

  • You get more exercise in a shorter amount of time
  • You’ll burn more calories
  • Your cardiovascular fitness will improve 

It’s recommended that you start off slow if you are new to interval training before moving up to a more intense workout so your body can get used to it. For example, as you advance, the recovery phase of the workout will reduce. Remember to always talk to your doctor before starting a new workout—especially if it is of a much higher intensity than you are used to and have a chronic illness.

Interval Training for Treadmills

When doing interval training on the treadmill, you will be changing up the incline and speed while alternating between: 

  • Sprints
  • Runs
  • Walks 

You can also walk sideways for 30 seconds on each side to give your leg muscles an extra work out and burns more calories. Adjust the speed and incline of the treadmill every so often so your body is continually challenged.

Interval Training for Ellipticals 

The elliptical is a great machine for elevating your heart rate with minimal impact while working out your upper and lower body at the same time. For interval training on the elliptical, begin by warming up and experimenting with the settings to find the setting that will give you a good resistance. Then, gradually increase the elliptical’s resistance and stride rate.

As with treadmills, cool down with slower movements for a few minutes to recover before increasing the resistance and speed again.