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Entries in Travis Wood (1)

Wednesday
Oct082014

Can Fitness Clubs and Niche Studios Coexist?

Rooftop yoga at VIDA Fitness & Aura Spa in Washington, D.C.It is easy to look at all of the niche clubs and studios opening on every street corner and become a little nervous. 

Between boot camps, yoga studios, spinning, CrossFit and others, there are countless varieties of options for those looking for a different workout.

Earlier this year the IHRSA Global Report noted that 62.1 million Americans belong to a health club, resulting in more than five billion visits in 2013. Even though the numbers have increased over the past few years, and the recently published IHRSA Health Club Consumer Report said that 90% of the 11 million studio users still have memberships at other clubs, there is reason to keep one eye on your club and the other on the niche studio in your back yard.

Read on to see what club managers think about niche studios.

Click to read more ...