The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in The Real Gym (1)


When Passion Meets Practicality: From Roadblocks to Fitness Success

Every fitness facility is born in the imagination—as someone’s vision of the perfect club. But reality often has a way of tweaking, or transforming, or even trouncing that dream.

You discover that local zoning laws don’t afford a suitable location. Or that the physical plant won’t accommodate the interior treatment you had in mind. Or that the space really isn’t appropriate for the type of programming you’d hoped to do.

The list of obvious obstacles—the ones that can be anticipated—is endless, and, sometimes, you don’t know what you don’t know until the process is already under way.

The following case studies illustrate how two club operators who faced location and design roadblocks nonetheless managed to transform their virtual flights of fancy into real, brick-and-mortar fitness successes.

Continue reading "When Passion Meets Practicality: From Roadblocks to Fitness Success."

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