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Entries in Technogym (35)


Technogym Village opens to much fanfare

Technogym President Nerio Alessandri, left, and Vice Chairman Pierliugi Alessandri, right, with Corrado Passera, Italian Minister of Economic Development, during the company's grand opening of its new headquarters in Cesena, Italy on Saturday. Technogym opened its sparkling new headquarters Saturday morning in Cesena, Italy, with thousands of dignitaries, guests, press and Technogym employees.

Among those checking out the laboratory, culture center, library and more were the Italian Minister of Economic Development, Italian Minister of Health, and Italy President Giorgio Napolitano, as well as President Bill Clinton, who gave the keynote speech. 

More than 30 million people worldwide use Technogym products, and 50,000 facilities are outfitted with its products.


Wellness Campus

For more  photos and a recap from the opening, check out




Wide variety of items in This Week in the Fitness Industry

Technogym's Wellness Campus, Zamzee's website that makes exercising fun for youth, and a survery from Life Fitness that shows technology is important in reaching goals, among the items in This Week in the Fitness Industry.

Check it out.


Technogym's new headquarters will be a unique working experience

The new Technogym Village in Cesena, Italy.Technogym is no stranger to innovations in the industry. Tomorrow, Sept. 29, it will break new ground, globally, when it opens the first Wellness Campus. 

The new headquarters, Technogym Village, will be in Cesena, Italy, and will feature a cultural center, laboratory, production center, gym, library and restaurant with local food. 

The Wellness center is dedicated to physical activity, interior design, the wellness culture and a healthy diet. 

During the grand opening, on Sept. 29-30, Technogym will be hosting the inaugural Wellness Congress. The theme, “Let’s Move for a Better World,” will focus on the social opportunity to plan a sustainable socio-economic development starting from people’s health. There will be numerous lectures and the closing speech will be by President Bill Clinton, whose foundation is dedicated to fighting childhood obesity. The Congress will be streamed on Technogym’s Facebook page

For more, visit Techogym’s web site


LIW is busy and productive

Pictured, from left, are Hans Muench and Alison O’Kane Giannaras, of IHRSA, and David Stalker and Hayley Pavlou, of the Fitness Industry Association.Leisure Industry Week, which runs Sept. 17-21 in Birmingham, England, got off to a strong start earlier this week. One of the UK’s largest health industry events, LIW is divided into six sections - Health & Fitness, Sport, Eat & Drink, Pool & Spa, Play & Attractions and Leisure Facilities. 

The trade show was busy with Ojmar, Cybex, Matrix, Technogym, Keiser, MyZone, Les Mills, Star Trac, Precor and Vicore among the booths. 

More than 9,000 attendees are expected to see the latest products, take part in interactive features and attend educational discussions.

IHRSA staff Hans Muench and Alison O'Kane Giannaras were busy on the first two days with meetings with the Fitness Industry Association, IHRSA´s Strategic Media Partner Health Club Management, Fitness First UK, and Europe Council members Kilian Fisher and Doug Miller.


IHRSA30 is THE Place to Be!

By Craig R. Waters

If a sold-out exhibition and explosive innovation are any indication, then IHRSA’s 30th Anniversary International Convention and Trade Show, which will be held next month, March 16-19, in San Francisco, testifies both to the industry’s ongoing strength, undiminished optimism, and future promise. Reviewing the list of supplier companies that will be exhibiting at the show, I’m struck—nearly overwhelmed—by the number that will be unveiling brand-new products or services. Big companies, small companies—it doesn’t matter: they all have something fresh to offer.

A few examples:

The Aerobics and Fitness Association of America (AFAA) will be describing its Biggest Loser Live Training, which capitalizes on the popularity of the television show, while CYBEX, the official equipment provider for the program, will be displaying its new 770T Treadmill. Batuka USA and Savvier Fitness will both be demonstrating exciting new dance-based routines—in the case of the latter, the provocatively named Booty Beat.

On the equipment side, we also have, among others, the Keiser Corporation, with its new M3 Total Body Trainer; Life Fitness, with its Integrity Series of cutting-edge cardiovascular equipment; Paramount Fitness, which will be spotlighting its XFT Functional Trainer; Precor, which will be introducing its impressive new Experience Series cardio line; StairMaster, which will be staging the world premier of the StepMill5; and Technogym, which will confirm its high-tech credentials with its new mywellness key and VISIOWEB options.

But equipment is just the glistening tip of the trade-show iceberg. From check-in systems, to club-management software, to design services, to eco-friendly flooring, to consulting expertise, to locker-room amenities, to tanning beds, to marketing programs, to trainer-accreditation courses—the list of offerings is virtually endless—every square inch of a club, every aspect of its operation, are accounted for, and attended to, on the trade-show floor.

For club operators interested in growing their business, is there a better place to be?

…I don’t think so. 

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