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Entries in Technogym (35)


Report on Those Who Exercise and Are Sedentary

I know you have heard this before, but this version of This Week in the Fitness Industry may be the most diverse yet in its three years in its current format. To wit:

  • What are the demographics of fitness trackers vs. smart watches
  • Physically active may not trump inactivity
  • Technogym at Clinton Health Matters Initiative
  • Fitness trends and items through the decades

Read on to see more in This Week in the Fitness Industry.

Click to read more ...


Enjoy These Four Speakers You Won’t Forget—at IHRSA 2015

One of the things at an IHRSA Convention and Trade Show that I always look forward to is listening to the keynote speakers.

They push, engage, stimulate, educate, and entertain, and I walk away from those talks feeling a little bit high—ready to reconsider my personal and professional life and make the changes I need to make me just a little happier and more productive.

If you’d like to feel that way, too, then come to IHRSA 2015, March 11-14 in Los Angeles. Yes, the speakers that IHRSA chooses are that good. 

Arianna Huffington, President and Editor-in-Chief at the Huffington Post Media Group, will ask you to reconsider your own lifestyle when she presents, “Redefining Success: The Third Metric That Can Benefit Your Bottom Line,” on Wednesday, March 11. She’s sponsored by SPRI. 

Next, the author, trendspotter and futurologist Magnus Lindkvist, who’s known to be a colorful, even flamboyant, speaker, will energize you with, “Thinking about the Future in an Uncertain World, on Thursday, March 12. He’s sponsored by Technogym®.

Adam Bryant, the author, and journalist, who writes the The New York Times’ “Corner Office” column, will offer thought-provoking, “Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation,” on Friday, March 13. He’s sponsored by Matrix Fitness.

Finally, the author, and Stanford University lecturer Kelly McGonigal will explore a topic we’ve all wondered about, “The Willpower Instinct,” on Saturday, March 14. She’s sponsored by MYZONE®.

I’ve always wondered about willpower. Haven’t you?

Take a chance; register now. You’ll look forward to L.A. all winter, and come March, you’ll be glad that you got away from the “day to day” at your club and heard something new—guaranteed. 


Keep Up to Date with Associate News in CBI

Technogym CEO Nerio Alessandri with ARTIS.The Associate News section in CBI magazine is designated for, well, news - hires, partnerships, etc. - about IHRSA’s associate members.

In October the section featured the following news:

  • Regupol is the only company with recycle rubber floors certified by GreenCycle  Certified.
  • Technogym’s ARTIS platform used at integrated wellness and physical therapy center.
  • Matrix hires more staff
  • much more.

Read about all of the Associate News in CBI magazine online.



Technogym to be in Rio Olympics training centers

Technogym has been chosen to be the exclusive supplier of the training centers at the Rio 2016 Summer Olympics.

The Cesena, Italy, company will supply a wide range of equipment, approximately 1,000 pieces, to 15 centers and warm-up areas. It will also install the Mywellnes cloud platform that will allow the world-class athletes to connect directly - on the equipment or mobile devices - with their training program. Technogym will also send 50 athletic trainers to Brazil for training, gym layout, installation and technical support.

This is the sixth Olympics for Technogym.

“We are very proud to have been chosen for the sixth time as the official supplier of the Olympic Games," said Nerio Alessandri, president and founder of Technogym. “This important achievement represents a victory for the whole Technogym team and a strong reference on our products' innovation and quality standards.” 

For more information, see the press release on the Technogym website.


This Week in the Fitness Industry: 50 sports in 50 weeks

Do you want to learn about hoq equipment companies make working for them enjoyable? Maybe you are interested in an Australian couple who are taking their son on a 50-week journey to try 50 different sports in order to teach him, and anyone else, the importance of exercise? 

That isn't all. We have a story about how exercising can help smokers stop. Finally, Dutch speedskaing may be the inspiration for the next big fitness class.

Read more on all of these in This Week in the Fitness Industry.


Technogym to supply equipment for Glasgow Life

Apparently the Technogym equipment in the athletes' village during the 2012 Summer Olympics in London caught the eye of the participants from nearby Scotland. The Italy-based company will now be the equipment supplier for Glasgow Life, which operates sport and leisure facilities for the Glasgow City Council.

Technogym's cardiovascular, strength and functional equipment will be in 26 facilities over a three-year period. The idea is to upgrade the facilities in order to engage the community in physical activity.

"Technogym is delighted to be selected as a partner of Glasgow Life. With many exciting projects planned for the next three years – including the 2014 Commonwealth Games on the horizon – we look forward to developing leading fitness facilities that will help Glasgow Life's venues thrive and grow by truly engaging the community in physical activity,” said Steve Barton, Sales & Marketing cirector (Clubs Division) at Technogym UK.

Read more in the Technogym press release.




Oklahoma facility wins Technogym campaign

Technogym announced that the winner of its Let's Move for a Better World competition is Key Health Institute in Edmond, Okla

The campaign is helping to build a more sustainable society and educational platform for the younger generation on the importance of health and wellness, according to a Technogym press release.

Key Health Institute implemented many new activities during the competition like 24-hour access, working with its community, giveaways and more. It resulted in 700 upgraded memberships.

“This has been the best ‘member engagement’ program I have experienced in my 39 years in the industry," said Mike Dupuis, chief operating officer of Key Health Institute. "We started the month (April) with 125 of our members as users in the system. By the end of the competition we had well over 800. We charge a higher fee for our Technogym Center (club within a club) and as a result of our conversion, we should realize over $125,000 in additional dues revenue this year.”  

For more on the campaign, check out Technogym's Let's Move page.



IHRSA 2014 CEO Interview with Nerio Alessandri, Founder & CEO of Technogym


This Week in the Fitness Industry 2-21-14

David Castillo Dominici / FreeDigitalPhotos.netThis Week in the Fitness Industry has stories on four big-wigs in the industry.

Two entries look at companies that are stronger than ever, while another company and its brand is super-hot. inally, the last story is about an organization that is trying show the personal stories of its members.

Check out This Week in the Fitness Industry and stories on Technogym, CrossFit, American Council oin Exercise and Apple.


Technogym, Life Fitness earn ISPO awards

Technogym and Life Fitness were recognized last month at the 2014 ISPO Awards.

Life Fitness's Lifecycle GX stationary bike and its Discover™ Tablet Console earned Good Design Awards.

Technogym received the Product of the Year with the first Google Glaass-controlled treadmill.

Visit Technogym and Life Fitness websites for more information on their awards.