The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in sunk costs (1)


Sunk Costs—Beware!

© intheskies - Fotolia.comAnyone who knows Hossein Noshirvani, the cofounder and executive vice president of Motionsoft, Inc., appreciates his remarkable talent for sharing his vast business experience with a delightful twist. This time, Noshirvani, who has become a frequent contributor to CBI Unbound, puts forth his best advice on sunk costs, normally a bone-dry topic. Read more and learn—you’ll chuckle as you do. —>>

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