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Entries in stretching (3)

Friday
Feb102017

This Week in the Fitness Industry: IHRSA Members, Lobbyist Discuss PHIT on Capitol Hill

IHRSA Members, Lobbyist Discuss PHIT on Capitol Hill
IHRSA members Linda Mitchell and Kelly Beauparlant from the Newtown Athletic Club (NAC) Have a Heart Foundation spent Tuesday, February 6 on Capitol Hill with Jay Sweeney, IHRSA's Federal Lobbyist. As the IHRSA team preps for the introduction of the PHIT Act, legislation that would make gym memberships and physical activity more affordable, Sweeney and the NAC team met with members of Congress and their staff to discuss the PHIT Act's benefits to their constituents. After a full day of meetings Linda Mitchell, NAC's director of public and government relations, said, “I learned so much more about the process of getting this bill passed. The responses from our meetings were very positive, but there's still more work to do.”

(L-R: Rep. Brian Fitzpatrick (R-PA), Linda, Kelly Beauparlant, Jay Sweeney)

Mitchell then implored other IHRSA members to get involved in the very important grassroots efforts to pass PHIT, "This bill could change the "life" of your business once and for all, by reducing the cost of membership and other services for your members. Please reach out to IHRSA government relations to learn if your Congressman is supporting PHIT. If he or she is, thank them! If not, you need to reach out to them personally and immediately. Your voice will matter. The IHRSA team will walk you through the process."  

The Latest Fitness Fad: Stretching Studios
Move over barre, indoor cycling, and bootcamp—stretching studios are the newest fitness fad, according to The New York Times. However, rather than competing with other types of studios, stretching boutiques may be positioned to create more of a symbiotic relationship. “There are all these peak fitness places that have popped up,” Power Stretch Studios Owner Hakika V. DuBose told The Times, referring to SoulCycle, Barry’s Bootcamp, and CrossFit. “People go five times a week and their muscles are very overworked and contracted.” Power Stretch Studios isn’t the only boutique of its kind—there’s StretchOut Studios in Boston, Stretchlab in Los Angeles, and Stretch Zone, which appears to be the largest national chain with 31 locations in California, Florida, North Carolina, as well as other states.

Panelists Announced for the 21st Annual IHRSA Financial Panel
The annual IHRSA Financial Panel, taking place on Friday, March 10 during IHRSA 2017, will highlight the expertise of four highly-regarded financial experts and apply their knowledge to the issues impacting the health club market. "The intent of the panel is to ensure industry operators have the knowledge they need to make sound financial decisions,” says Rick Caro, president of Management Vision and Financial Panel moderator. “This year’s four panelists have researched the market matter extensively.”

This year’s panelists include: 

  • Marc Magliacano, partner, L Catterton
  • Andrew B. Hirsekorn, principal, Eagle Merchant Partners
  • Will Cowan, senior VP, Jefferies LLC
  • Steve Tricarico, managing director, Jefferies LLC 

Panelists will offer information on major club transactions across a variety of club segments and answer any additional questions during a separate Q&A session. Learn more about the annual IHRSA Financial Panel.

Blink Fitness Announces Los Angeles Expansion
Blink Fitness announced the company’s expansion to Los Angeles metro area in 2017. According to a press release, Blink says that their first location in Los Angeles is a step in their mission to alter the rhetoric of unrealistic goals of ideal body image among the fitness industry. Their goal conceptualizes this positivity over physical results in their latest ad campaign, “Every Body Happy.” “The availability of prime real estate in dense neighborhoods with comparable demographics to much of Blink's home turf in the New York area made the Los Angeles marketplace an appealing next step for expansion,” said Todd Magazine, president of Blink Fitness. Blink's first LA lease is for a former 1930s movie theater in Huntington Park, set to open by the end of 2017. Read the full press release about the expansion of Blink Fitness.

6 Ways to Be a Leader in the Health Club Industry

Our friends at Star Trac Fitness created an awesome video based on one of our blog posts on leadership!

Friday
Jan242014

This Week in the Fitness Industry 1-24-14

Is stretching all it is cracked up to be? What about scare tactics when it comes to campaigns targeting the obese?

These subjects, and items on Gold's Gym and running at Disney, in This Week in the Fitness Industry.

Read on to see more on each.

Monday
Jul132009

Best Practices for Stretching in Water

"I just began teaching an aqua stretch class. On land the stretches should be held 20-30 seconds. It seems water everything is different - heart rate, impact, etc...

Q: "Is there different criteria for water stretches?"

A:There have been many studies conducted with flexibility in mind. The majority of land studies conclude that static stretches should be performed with warm muscles and held for 30 seconds to achieve the maximal benefit. This statement seems to be dependent on age (Younger (<39) 30 seconds, older (>65) 60 seconds).

There is also a great body of evidence that supports that total daily stretching time has more influence on improving flexibility than a single bout (ex: 10 second hamstring stretch performed 6 times per day).

As on land, stretching in the water should be performed after warming up the muscles. When determining stretching duration, the aquatic environment should be taken into account. If you are performing stretches in a cooler body of water, a shorter static stretch followed by dynamic exercises should be performed to assist in maintaining muscle temperature. In a warmer pool, maintenance of muscle temperature will not pose as much of a challenge and thus stretches can be longer in duration and without interruption.

The aquatic environment provides unique properties to assist in increasing range of motion. Learning how to utilize this environment will assist in providing depth to any aquatic class.

Lori A. Sherlock, Research Committee Co-Chair
Aquatic Exercise Association, Inc.
941/486-8600
www.aeawave.com

References:
1. Bandy, W.D., Irion, J.M., & Briggler, M. (1997). The effect of time and frequency of static stretching on flexibility of the hamstring muscles. Physical Therapy, 77, 1090-1096
2. Cipriani, D., Abel, B., & Pirrwitz, D. (2003). A comparison of two stretching protocols on hip range of motion: implications for total daily stretch duration. Journal of Strength and Conditioning Research, 17, 274-278
3. Feland, J.B., Myrer, J.W., Schulthies, S.S., Fellingham, G.W., & Measom, G.W. (2001). The effect of duration of stretching of the hamstring muscle group for increasing range of motion in people aged 65 years or older. Physical Therapy, 81, 1110-1117