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Entries in Sport England (1)

Monday
Jan192015

Sport England Campaign Features, Targets Everyday Women to Exercise

Sport England created a commercial with heavy women.Fast Company's weekly ranking of top "brand creativity" found a positive message in the fitness industry come in at number 2.

Sport England's This Girl Can campaign urges women to exercise. However, those in the commercial aren't fitness models, professional athletes or females in incredible shape. They use everyday folks, focusing on flappy parts of the body that jiggle and bounce up and down.

In the Why We Care section of the rankings, Fast Company said, "It's no secret why. Instead of making the bodies and talents of professional athletes the goal, it's a fitness ad that makes the satisfaction and fun real women are getting from real activities the aspiration."

Check out This Girl Can here.