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Entries in social media (61)


Everything You Need to Know About Our Thunderclap Campaign to #PassPHIT

With just the click of a button, you can help IHRSA in our mission to #PassPHIT. How? Glad you asked!  

We are organizing a Thunderclap to help spread the word about all the benefits of the Personal Health Investment Today (PHIT) Act. Passing PHIT will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues.

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Your Health Club Members Have Gone Digital. Why Hasn’t Your Marketing Strategy?

For your health club's marketing strategy to be successful, you have to be adept at capturing people’s attention. And, increasingly, their attention is focused online.

Digital and social marketing isn’t just for millennials—mobile drives 56% of all web traffic and two-thirds of emails are opened via mobile devices, according to a new report from Flurry.

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The Top Social Media Moments of IHRSA 2017

IHRSA Board Selfie

IHRSA's Board of Directors kicked off IHRSA 2017 week with a board meeting, and got silly during the portrait shoot.


Two Keynotes Streamed on Facebook Live

For the first time, we streamed two of our keynote speakers—Martin Lindstrom and Johnny Earle (above)—on Facebook Live, reaching thousands of people who couldn't watch the presentations in LA. 


A Trade Show Marathon

Nadia Ruiz ran 26.2 miles on a treadmill at the SportsArt booth, raising more than $4,000 for the Make a Wish LA campaign. 

Johnny Cupcakes Retweet

The official Johnny Cupcakes Twitter account showed IHRSA some love by re-tweeting us to its 92,600 followers.  


Cool to see @tamrajudge and @eddiejudge outside the #IHRSA2017 Live studio!

A post shared by IHRSA (@ihrsa) on Mar 10, 2017 at 10:58am PST

The Real Housewives of IHRSA

You never know who you'll see at the convention! In 2015 Gronk worked out in the Life Fitness booth. This year Tamra and Eddie Judge, as seen on Bravo's "The Real Housewives of Orange County," were here promoting Cut Fitness and Woodway Treadmills.


Snapchat Filter Success

We created two official event Snapchat filters—another first—and hundreds of you used them!


$3 Million Raised at Augie's Bash

An impressive sum was raised at the BASH for Augie’s Quest, Life Fitness Co-founder Augie Nieto’s cure-driven effort focused on finding treatments and cures for ALS. 


Building Your Fitness Business’ Social Media Muscle

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

Simply setting up social media pages for your fitness business just doesn’t cut it anymore. For your social media channels to be a powerful marketing tool—and convert leads into members—you need a strong social strategy.

“The key to converting cold leads into paying members is to promote great content that shows them that you can help them, as opposed to just promoting your program or memberships to them all the time,” says Scott Rawcliffe, social media marketing consultant. “If you can show them you're different than the other gyms and chains, and that you can actually help them reach their goals, then you become the only choice.”

Here’s a sneak peek at some of the strategies Rawcliffe will be sharing during his Thursday, March 9 IHRSA 2017 session, “Building Social Media Muscle: Turning Fans into Paying Members & Clients.”

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IHRSA’s 5 Top Fitness Tech Posts of 2016

Back in December, we looked at our overall most-read blog posts of 2016, which provided some interesting insights about the news and topics that dominated the past year.

One common thread that seemed to be present in most of the stories was technology. So we decided to dig a little deeper into our analytics and pull out our five most-read tech-related blog posts from the past 12 months. 

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Why Your Health Club Should Be on Social Media (Even if You Don't Want to Be)

"We don't have a choice on whether we do social and mobile. The choice is how well we do it." 

There's a reason that quote from Socialnomics author Erik Qualman was the lead-in on IHRSA's recent webinar on social media strategies. If you own a health club, you can no longer afford not to have a social media strategy.

Whether you lack proficiency in social media or even actively hate it, social media is here to stay—and you must make it part of your club's business strategy going forward. 

Continue reading "Why Your Health Club Should Be on Social Media (Even if You Don't Want to Be)."

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7 Steps to Create a Powerful Social Media Strategy for Health Clubs

Social media can be an incredibly powerful weapon in your health club’s marketing arsenal—if you use it strategically. 

Recently, IHRSA conducted a webinar about how smaller health club companies can develop a strong social media strategy. Here's a summary of the recommendations offered by Kari Bedgood, vice president of marketing and PR at Active Sports Clubs.

1. Engage brand advocates. Sound difficult? It's not. A study by Statista found that 50% of employees post on social media about their place of work, and a third do so without any encouragement from their employer. So you probably have a ready-made pool of brand advocates on hand. Also, find out what your customers are saying on social media and leverage that, too. According to the Statista study, 90% of buyers trust peer recommendations.

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Managing the Sticky Wicket of Social Media

It’s agreed. Social media can be a great tool that IHRSA clubs can use to grow their membership base, as well as retain loyal customers, by connecting with them and creating “buzz” around their programs and services.

However, the public, uninhibited nature of this communication mode can pose some major challenges for club operators. What problems are most likely to occur? Here are some hypothetical scenarios that could arise in your club, and what you can—and can’t—do under the law as it stands right now.

Situation #1: Sherri S. and Christine E. are Zumba instructors at ClubFun. While Sherri loves her work, she feels that the club could be more orderly, and that she’s not getting enough break time. But, instead of speaking directly with her manager about these issues, she voices her complaints to Christine through social media, tweeting, “Not too much to ask to keep facilities neat and give employees the breaks they deserve!” The next day, Sherri’s manager says the tweet was disrespectful, and he’s considering whether or not to retain her as an employee after her sarcastic outburst.

Question: Can an employee be terminated for what a company sees as misuse of its social media accounts?

Answer: No. The National Labor Relations Board (NLRB) prohibits restrictions on union and non-union employees because their concerted activity is protected. Individuals are allowed to talk about conditions of employment to co-workers, even if that conversation takes place on social media.

The NLRB has issued a number of judgments in this area. One of the most recent dates from March 2016, when an administrative law judge ruled that Chipotle violated the law by applying an unlawful social media policy that required an employee to delete tweets from his personal Twitter account. 
One of the tweets that Chipotle asked to be deleted arose from a customer tweet, “Free Chipotle is the best thanks.” The employee responded, “Nothing is free, only cheap #labor. Crew members only make $8.50hr how much is that steak bowl really [sic].”

Situation #2: Tom B. is a dedicated member of the marketing team at SocialFit. As part of his role, Tom is active on Twitter.

He constantly tweets with exuberance and excitement, discussing the benefits of club membership with all of the company’s followers. Tom occasionally tweets during off-hours to engage followers who may have missed specific posts, and asks to be compensated for the additional promotion he’s been doing for the club.

Question: Should employees be paid for the work that they do on social media after work hours?

Answer: Thanks to federal and state hour and wage guidelines, the answer is—it depends. The first thing to determine is whether Tom B. is exempt from overtime requirements. If he is, then the salary he’s being paid covers tweets after regular work hours. Exempt employees are paid to complete their job duties, regardless of the number of hours.

If, however, Tom B is an hourly employee, then federal (and many state) wage and hour laws prescribe that he must be paid overtime for hours worked that exceed 40 per week.

In this era of smartphones and remote access to networks, it’s easy for a grey zone to exist when an employee is “off the clock” and away from the club, but still has the ability to send out social media posts.

Therefore, it’s very important for employers to create a clear policy that addresses whether or not work done outside of working hours is allowed.


How to Use Content to Improve Your Health Club Member Engagement

There are a million reasons health clubs don’t actively create content—club operators are pressed for time, and they might not know what to write about or how to go about doing it. After all, they’re in the business of fitness, not blogging. 

But content marketing—the process of creating and distributing relevant and helpful content to attract, acquire, and engage customers—is an invaluable business tool. 

To help you get started, we compiled expert tips to help you create valuable content, share it with your club community, and keep members engaged and content. 

Engage Members with Helpful Content 

By posting helpful content online—whether it be a blog post, video, or graphic—you can strengthen your business’ brand identity and give members a reason to interact with you when they’re not physically in the club. 

Examples of helpful content that tends to score high interaction online are: 

  • Recipes
  • Health and workout tips
  • Industry news
  • Nutritional advice
  • Testimonials
  • Motivational quotes 

“Your website must give members a reason to return,” Frank Furness, author and consultant, Frank Furness & Associates, said at the 2016 IHRSA Institute. “You do this by posting new content—for members to come back, and to boost your site’s Google rankings.” 

Continue reading "How to Use Content to Improve Your Health Club Member Engagement."

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Building a Fitness Business Through Social Media

Social media often gets a bad rap for being a medium filled with self-promotion and over-sharing, but experts agree having a social media presence for your health club is a critical business strategy. 

“Our existing customers want to know our latest news and they want to play a leading role in the pictures and videos that we post,” says Pedro Martinez, managing director and co-founder of Synergym in Spain. “It helps to create a sense of belonging among them and the gym itself.” 

Martinez will expand on his social media strategies in his Wednesday, October 19 IHRSA European Congress session, “Building Fitness Business through Social Media.” 

Social Media for Customer Service 

In addition to creating a sense of belonging, social media can help health clubs identify member pain-points and address member concerns that they might not bring up in person at the club. 

“Social media can help health clubs give support to customer service,” Martinez says. “It is another channel to communicate with our members, and it is an increasingly important component if we’re talking about millennial generation.” 

Connecting with Potential Customers 

Beyond communicating with existing members, social media is a powerful tool to give potential customers a sense of what your health club is like even before they step inside the building. 

“They need to know everything about us—how the gym was designed, what members are saying in their comments, pictures, video, news, and events," he says. "it helps them to get a clear picture about the gym."

Social Media Business Strategies for Health Clubs 

Martinez will share several strategies in his IHRSA European Congress session, including:  

  • How to share member success stories to motivate existing and potential customers to join the club.
  • How to share staff success stories to connect members with staff, create our community, and to attract talent to your company.
  • How to use a health TV channel on YouTube to teach members how to create habits and cook healthy food.   

“Attendees will finish my session with a clear idea about how to develop and implement the social media strategy in a health club, with particular actions and examples very easy to understand,” Martinez says. “Furthermore, they will know what platforms they should use, what kind of content to post, how to get customer interaction, and how to measure the results. It will be very practical and complete.” 

Learn more about the IHRSA European Congress, October 17-20 in Seville, Spain.