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Entries in small group training (11)


Strong Fee-based Programming Drives Revenue, Trainer Retention

This post is an IHRSA Institute preview.

There’s more to fee-based programming than meets the eye.

Personal training, small group training, and other fee-based programs are strong drivers of additional club business revenue. But the benefits of fee-based programming don’t stop at your bottom line.

Continue reading "Strong Fee-based Programming Drives Revenue, Trainer Retention."

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Stevenson Fitness’ Small Group Cycling Goes Head-to-Head with Boutiques

When Stevenson Fitness first began offering small group training a few years back, it was an emerging trend. Throughout the industry, clubs were promoting small group classes in order to supplement one-on-one personal training sessions, and Stevenson Fitness leadership saw an opportunity. 

Continue reading "Stevenson Fitness’ Small Group Cycling Goes Head-to-Head with Boutiques."

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5 Reasons Health Club Members Quit (and How to Make Them Stay)

It’s easy to blame member attrition on outside sources—maybe a boutique studio just opened up nearby, or perhaps your most popular group exercise instructor left. But, while those are legitimate obstacles, there are several factors causing members to leave your club that are well within your control.

In this blog post, we dig into five reasons your members are quitting, and offer strategies to make them stay.

Reason 1: You’re Not Offering (or Successfully Marketing) Group Fitness

Health club members who participate in group exercise are more likely to retain their membership than those who only use gym equipment, according to a The Retention People (TRP) study.

For the study, researchers analyzed survey results from 10,000 UK health and fitness members and followed up with them at regular intervals to measure changes to their habits and membership behavior. They found that 48% percent of members reported just one activity as the usual reason for a club visit, 32% reported two and, 20% reported three or more.

As of January 31, 2014, 88% of group exercise members retained their membership compared to 82% of gym-only members. And the risk of cancelling was 56% higher in gym-only members compared to group exercisers (27.6 cancellations per thousand per month versus 17.7). 

Action Point 1: Think about the barriers that stop members attending group exercise and overcome them. Remember—the uninitiated look into a group exercise studio and see a room full of lycra clad people all completing complicated moves in perfect harmony. Also, think about what would make group fitness classes more engaging for young males, who are the most likely to be gym-only members.

Continue reading "5 Reasons Health Club Members Quit (and How to Make Them Stay)."

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IHRSA Webinar: The Right Group Training Offerings

The majority of health clubs out there offer group fitness and time with personal trainers. The question, as a club owner, is why should a prospective client choose your facility?

Vito La Fata, the host of IHRSA’s next webinar, can help you find that question. “Group Training: Revenue, Results, and Raving Fans with Small Group and Semi-Private Training,” is Thursday, Feb. 5, 2 to 3 p.m. EST.

La Fata has plenty of experience and knowledge in the field. He is CEO and founder of Fitness Profit Systems, which develops plans for companies to turn fitness and into profit, as well as founder of Fitness Evolution.

He sees three essential pitfalls by clubs that are not successful in group training and personal training: no way to get members to take part in group training; no specific classes that would be of interest to members; and competing solely on price.

Read on to learn more about La Fata's webinar.

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Midtown Athletic Club invests in small group training

Chicago-based Midtown Athletic Clubs has invested $1 million this year to redefine its fitness floor experience, making small group training a No. 1 priority in all its U.S. clubs.

In June, Midtown marked the “rebirth” of its Oak Park Fitness Club with a daylong celebration for the community, offering free programs and fitness classes for adults and children. The offerings included a runner’s clinic, family yoga, Zumba for kids, Pilates reformer classes, endurance and strength challenges, a hip hop junior dance class, and more.

Highlights of the celebration included appearances by Chicago Bears players Craig Steltz and Kyle Long, and demonstrations of Midtown’s exclusive OMNIA and Pavigym training systems.

Currently, Midtown is the only North American chain to feature Technogym’s innovative OMNIA Training System, and the first Midwest club to offer the technologically sophisticated Pavigym flooring system experience.

MAC comprises 10 full-service tennis and fitness facilities throughout the U.S. and Canada.


Weights are not losing popularity to niche exercises

Even though functional equipment, CrossFit, high intensity interval training, small group training and obstacle course races are super hot right not it doesn't mean free weights are collecting dust in the corner.

Actually, the popularity of these niche exercises have forced companies to innovate and produce new products that not only stand on their own but complement the CrossFits and Tough Mudders rather nicely.

“Over the past 20 years, we’ve seen free weights migrate from basic strength training, to group exercise training, to small-group personal training, to functional training,” said Michael Rojas, president of Iron Grip Barbell Company. “Strength training has tracked a steady trajectory of rising popularity.” 

Check out what else free weight businesses are saying, as well as the accompanying product showcase in CBI magazine.


Gillespie talks up fitness industry on New England cable network

NECN imageIHRSA Board Member Scott Gillespie was the guest on CEO Corner in NECN (New England Cable News) recently, and he covered quite a few topics in the 30-minute segment.

Gillespie, owner of Saco Sport and Fitness in Saco, Maine, first answered the host's question about the increase in small group and personal training.

"Both are moving rapidly," he said. "The ability for groups of people to come together has great power."

Gillespie continued when asked how group training can help members. He compared other behavioral change industries, like Weight Watchers and Alcoholics Anonymous.

"(Behavioral change) programs work on the concept of bringing a group of people together to come to a common goal," Gillespie said. "When I can feel the support of a group behind me and with me and hold me accountable I am much more likely to stick with it."

For a five-minute clip, go to the NECN website for three clips from the interview: Fitness industry trends, Making health clubs work for consumers, and The business of fitness


This Week in the Fitness Industry 8-2-13

Another plethora of stories for This Week in the Fitness Industry. From marketing to fighting obesity to camping and working out, we have it covered.

Here is what we have this week:

  • Marketing for small group training 
  • Use picnic benches to work out
  • Study: doctors talking up exercise and nutrition more
  • Video game creator looking at health option next

For more, read on.


IHRSA 2013 exhibitor profile: TRX

There are many booths on the trade show floor at the IHRSA Annual International Convention & Trade Show - this year at Mandalay Bay in Las Vegas on March 19-22 - that it is impossible not to stop. Usually it is the throngs of attendees trying out a product.

You can put TRX as one of those booths. Whether it is TRX trainers occupying the suspension training straps or the trained staff instructing others, it is a busy area that really takes advantage of the traffic and interest at the IHRSA trade show.

This year is the seventh year for TRX at IHRSA, and with the debut of education and programming products it is sure to be crowded around booth 2224.

For more on TRX like what will be featured at the booth, who will be there, and more, click here.


Top trends from 2012 include those that were effective and fun

In our industry, this is the time we often see what to expect for the following year: top trends for 2013, financial outlook for next year, and so on., the website that has it all for health and fitness buffs, has come up with a list of the top 12 trends from 2012. Some were effective, others were ones it felt would have lasting powers, and a couple were just fun.

The list ranges from CrossFit (effective and should last) to the Color Run (fun).

Check out the list here.