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Entries in Session Spotlight 2017 (8)

Monday
Feb272017

Building a Winning Spa at Your Fitness Business 

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

A thriving spa can open a number of doors for health clubs. A spa can strengthen your club’s value proposition, bring in extra revenue, and help you appeal to a broader demographic. 

But creating a winning spa isn’t easy.

Continue reading "Building a Winning Spa at Your Fitness Business."

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Thursday
Feb162017

Building Your Fitness Business’ Social Media Muscle

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

Simply setting up social media pages for your fitness business just doesn’t cut it anymore. For your social media channels to be a powerful marketing tool—and convert leads into members—you need a strong social strategy.

“The key to converting cold leads into paying members is to promote great content that shows them that you can help them, as opposed to just promoting your program or memberships to them all the time,” says Scott Rawcliffe, social media marketing consultant. “If you can show them you're different than the other gyms and chains, and that you can actually help them reach their goals, then you become the only choice.”

Here’s a sneak peek at some of the strategies Rawcliffe will be sharing during his Thursday, March 9 IHRSA 2017 session, “Building Social Media Muscle: Turning Fans into Paying Members & Clients.”

Continue reading "Building Your Fitness Business’ Social Media Muscle."

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Thursday
Feb092017

The Benefits of Thinking of Your Health Club as a Community Center 

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

Chances are you don’t think of your health club as a community center where exercise happens to take place. But maybe you should.

“When we feel connected to a group of people or an individual or a mission or purpose, that connection is what improves society at large, and I think the health club industry has a really unique opportunity to make an impact,” says Karen McNenny, speaker, facilitator, and coach for McNenny Enterprises. “Often I encourage people inside the industry to think of their club as a community center where exercise happens to take place, and a lot of the research that IHRSA has done will show us that relationships equal retention.”

McNenny will explain how health clubs can succeed through community-building in her Wednesday, March 8 IHRSA 2017 session, “Community is the C.U.R.E.—Developing Employee & Member Retention.”

Continue reading "The Benefits of Thinking of Your Health Club as a Community Center."

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Thursday
Feb022017

Why You Should Rethink Your Gym’s Member Referral Rewards 

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

It’s common sense to reward members who refer new people to join your health club. But, what many clubs don’t realize is how you reward members can impact both the member experience and your bottom line. 

“We’ve found it was idealistic to always reward a member who was bringing you a new member—it helps reduce advertising expenses,” says Mary Frank, sales and market manager for Cincinnati Sports Club. “We used to reward those members with private training or gift cards to the club, but that can’t be used toward monthly fees, so people who didn’t have incremental charges didn’t find value added.”

Continue reading "Why You Should Rethink Your Gym’s Member Referral Rewards."

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Thursday
Jan262017

3 Ways Top Gyms Create Raving Fans Using Their Net Promoter Score

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

Your health club’s raving fans might be hiding in plain sight.

Knowing your Net Promoter Score (NPS) is one of the best ways you can identify the raving fans who will promote your brand, spend more money at your club, and recommend their friends to join.

Mike Hills, general manager for The Retention People

Better yet, your NPS will also help you determine which members are indifferent and which are unhappy with their relationship with you. Why is that a good thing? Because that knowledge sets you on the path to turn those groups into more raving fans.

Continue reading "3 Ways Top Gyms Create Raving Fans Using Their Net Promoter Score."

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Wednesday
Jan182017

Why You Should Turn Your Health Club Employees into Followers

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.

Is your health club staff as driven and productive even when management isn’t around?

If the answer isn’t a resounding ‘yes,’ your employees likely view themselves as subordinates.

“Subordinates may or may not do what you want them to do,” says Chris Stevenson, owner and founder of Stevenson Fitness in Oak Park, CA. “I always hear people say at night [after] the manager leaves nothing gets done. So you can’t be successful with subordinates.”

Continue reading "Why You Should Turn Your Health Club Employees into Followers."

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Thursday
Jan122017

Train Your Group X Staff to Create a Boutique Studio Experience 

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.   

Ask any boutique studio member what they like about the experience and they’ll likely tell you the same reasons: the classes feel personalized, instructors foster a sense of community, and the workouts deliver results. 

And it doesn’t hurt that they’re trendy. 

Improving Group X Experience Will Boost Retention 

“There are a lot of different aspects to boutique studios’ popularity, but I think the first and foremost is they provide a real social [and] community aspect to the experience, and people are really looking for that these days,” says Marisa Hoff, general manager for Stevenson Fitness in Oak Park, CA. “We’re not a big-box club, but I’d imagine the bigger gyms have a hard time providing that personal experience. When people seek out Soul Cycle and Orangetheory, they’re in a place that feels like home and it’s really appealing to a lot of people.” 

Continue reading "Train Your Group X Staff to Create a Boutique Studio Experience."

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Tuesday
Jan102017

Health Club Employee Engagement: A Leadership Commitment 

This post is part of our Session Spotlight series, previewing just some of the extensive education that will feature at IHRSA 2017, March 8-11 in Los Angeles.   

How many of your health club’s employees are truly engaged at work? It may be less than you’d think.

According to a recent Gallup poll, just 32% of U.S. employees reported being engaged at work. The majority (50.8%) of employees said they were "not engaged," and another 17.2% reported that they were "actively disengaged."

While these statistics are grim, they also point the way to an opportunity for club owners.

Continue reading "Health Club Employee Engagement: A Leadership Commitment."

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