The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Scott Best (1)

Tuesday
Mar072017

Reinventing a Heritage: The Sun Never Sets on Fitness First 

At one point in time, it was accurately noted that “The sun never sets on the British Empire.”

At another, much more recent point in time—2010, to be exact—the same also could be said for Fitness First, the health club chain that had been born as a single squash club in Bournemouth, Dorset, England, in 1993. Just 17 years later, it was a true global entity, with 78 facilities and more than 171,000 members in the U.K. alone, and a total of 360 clubs in 16 countries that served nearly one million members.

It was, arguably, the most recognizable club brand in the world.

But its domain had already begun to strain at the edges, and, bit by bit, shrink. Four years earlier, there had been 500 Fitness First facilities.

Continue reading "Reinventing a Heritage: The Sun Never Sets on Fitness First."

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