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Entries in Prime Time Fitness (2)

Thursday
Aug172017

The Future of the German Discount Fitness Market

This post is an IHRSA European Congress preview.

Discount fitness continues to be the fastest growing market segment in Germany; however, the first signs of a slowdown are appearing. New competitors with new concepts are being introduced. Discount fitness initially increased penetration rates, but further growth needs to come through new gym members.

Are there more opportunities at the other end with the premium market?

Continue reading "The Future of the German Discount Fitness Market."

Click to read more ...

Tuesday
Feb162016

Prime Time Fitness to Open Europe‚Äôs Highest Health Club

Prime Time Fitness will reach new heights this summer with the opening of its fifth Frankfurt, Germany club—at 190 meters above the ground, the new facility will be highest fitness center in Europe. 

Frankfurt’s Main Tower will host the 500-square-meter club, which will offer a 270-degree view over the city’s skyline. 

“The process of finding this exclusive location took over one year. Over 2,000 people work in this office building who are in our main target group,” Prime Time Fitness said in a release. “It is a high security location, where visitors and members will have to pass through security similarly to in an airport. Our members will have access through fingerprint control, which we already use in one of our other PTF locations.” 

The facility is expected to open in late summer 2016, with memberships starting at over 100 Euros per month. The atmosphere will be similar to Prime Time Fitness’ Romeo and Juliet location

“Due to [Managing Director] Henrik Gockel’s teaching position at the German University of Fitness, Health and Prevention, the latest research in health and fitness is used to benefit members and their training programs,” the release said. “We use a strength and endurance circuit and utilize permanent heart rate control throughout the entire facility. We will also offer a comprehensive personal training program using top PTs.”