The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Practice (1)

Monday
Mar132017

New Marketing Tool Aims to Drive Consumers to Health Clubs

Did you know there are over 64 million fitness consumers in the U.S., and, each month, some 20 million of them are in search of ancillary fitness experiences?

Responding to their need, Practice, a new IHRSA associate member, has introduced Go2Practice.com, a game-changing, fitness search service and mobile site that drives consumers to health clubs. Practice is a marketing tool that showcases club amenities and offers consumers on-demand access. No memberships or burdensome administration tasks are involved. If a club offers trial passes and/or day/class rates, consumers can use Practice to find them, while traveling, when pursuing workout variety, or when they simply want to try something and someplace new.

Operationally streamlined, gyms will share their own pricing, class schedules, and general policies and will have insider views to traffic, marketing, and revenue analysis within their personalized member dashboard. This new online service showcases an extraordinary database with over 100,000 fitness options across the U.S. in one convenient place. This 20 million consumer audience is spending over $20 a month beyond their membership, Practice will help direct this $400 million monthly spend... to you! 

"Practice works for the fitness consumer and works for the gym, a true win-win," says IHRSA Executive Vice President of Global Prouducts Jay Ablondi. 

Learn more about Practice. Join in and enter promo code “IHRSA2017” for an exclusive free trail offer for IHRSA member clubs.