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Entries in Portugal (2)

Wednesday
Oct082014

Spanish chain Fitness19 opens first Portugal location

José Luis GaytánFitness19, a Spanish fitness franchiser of high-volume/low-priced gyms, has opened its first location in neighboring Portugal, kicking off the expansion plans it initiated at the end of 2013.

Located in Vila Nova de Gaia, Oporto, the 21,500- square-foot club features functional training zones, boxing and free weight areas, and a range of half-hour fitness classes.

Fitness19 is opening in Portugal at an opportune moment, as inflation and tax increases have made it difficult for many residents to afford the average club membership fee of $45 a month. At approximately $32 a month, the new Fitness19 club offers an affordable, accessible, and high-quality option for those who value an active lifestyle.

José Luis Gaytán, the operations and expansion director of Fitness19, con- tends that focusing on the fitness activities and services that people use and value - as opposed to extras such as cafés and spas - maximizes both member satisfaction and franchise profitability. 

Wednesday
Jul252012

Spanish health club VAT to increase to 21%

The value added tax rate (VAT) on Spanish health clubs is set to increase from the current level of 8% to a rate of 21%. The Spanish Fitness Industry has expressed concern that this increase will negatively affect the health of Spanish citizens who may stop exercising because of the price increase.  

A recent report by the Sports Council and Mahou San Miguel states that 94% of people whoexercise show improvement to their health. Moreover, the study states, every euro spent on physical activity leads to savings of €2.9 in medical expenses. When Portugal increased VAT on health clubs from 5% to 23%, the Portuguese Association for Health Clubs, AGAP, found that 100,000 people stopped going to health clubs.