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Entries in personal trainers (27)


To Grow Personal Training Revenue, Teach Staff to Create Positive Experiences

This post is a preview of the October 12 webinar, "Top Tips for Growing Fitness Revenues."

Photo: Healthtrax

When you’re looking to increase your gym’s personal training revenues, your first instinct may be to crunch the numbers. But, while the financials may shed some light on opportunities for cost savings, you may be better off starting with the core of your business—the people.

Continue reading "To Grow Personal Training Revenue, Teach Staff to Create Positive Experiences."

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Weigh In: Should IHRSA’s Personal Trainer Guidelines Recognize ANSI?

The IHRSA Standards and Membership Review Committee of the IHRSA Board of Directors is reviewing a request to expand the IHRSA Personal Trainer Guidelines to recognize the American National Standards Institute (ANSI) as an “acceptable accrediting organization” under the guidelines. And we want to hear from you.

Continue reading "Weigh In: Should IHRSA’s Personal Trainer Guidelines Recognize ANSI?"

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It’s Not Me, It’s You: How to Avoid the Client/Personal Trainer Breakup 

This is an IHRSA featured post, brought to you by Matrix.

There’s no Uber for personal trainers and clients, or at least not one that accounts for the unique relationship between trainers and clients. This is a relationship that depends on similar interpersonal dynamics as more serious commitments. It’s business, sure, but they call it “personal” training for a reason. 

Establishing a good match between trainer and client is based on a number of criteria (costs, goals, comfort level, scheduling, etc.), but when the relationship ends, it’s usually for the same reason: lack of progress. Your club may do a good job of signing people up for training sessions, but if members don’t commit or they quit before their goals are achieved, the experience can become negative. That’s not good for retention or club loyalty.

Continue reading "It’s Not Me, It’s You: How to Avoid the Client/Personal Trainer Breakup."

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5 Ways Wearable Devices Can Turn Your PT Staff into Supertrainers 

This is an IHRSA featured post, brought to you by EXOS.

Knowing your heart rate is so 2010. Today’s wearable fitness technology delivers data points that far exceed anything that’s ever before been made available outside of medical clinics. But what good is all that information if it’s not used to improve health outcomes and fitness levels?

When personal trainers and performance coaches are trained in analyzing data from wearable devices, they can provide tremendous benefits to novice and serious clients in reaching their goals. And that means happier members and improved retention.

Here are five ways wearables can take fitness training to the next level.

Continue reading "5 Ways Wearable Devices Can Turn Your PT Staff into Supertrainers."

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What Every Personal Trainer Needs to Know About Sales

Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process? 

According to the 2015 IHRSA Profiles of Success, a median of 10% of total revenues at leading health clubs comes from individual and small-group personal training. From 2013 to 2014, member participation in at least one personal training session increased by 11%. 

Clearly, the ability to sell personal training services is critical to the long-term success of your operation(s). And that means making sure your personal trainers are comfortable with and knowledgeable about sales.

It Takes a Team 

Building a robust personal training program is a team effort, and health club operators need to educate their employees on their particular role in the process. 

As Steve Satin, president and founder of Satin Wellness, notes, the focus of the front desk and membership teams is generating new memberships. So they may be concerned that bringing up personal training with prospective or new members comes across as overselling. 

The solution? Understanding the right way to approach the sales conversation. 

"The front desk team is a great place to ask appropriate questions, [and] the membership team can easily provide the option of personal training to an enthusiastic new member," Satin said at IHRSA 2016

Continue reading "What Every Personal Trainer Needs to Know About Sales."

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September 15 Webinar: Learn How to Generate 7-Figures with 30-Minute Training 

How do you eliminate a client’s number one excuse: “I don’t have enough time”? Most 60-minute workouts are not only hard to fit into a client’s schedule, but could also be leaving them overworked and lacking results. 

Brent Gallagher, owner and performance coach at Avenu Fitness, will share his strategies to give clients big results in a short amount of time during his Thursday, September 15 webinar, “The 30-Minute Model: Generating 7-Figures with 30-Minute Training.” 

We asked Gallagher a few questions about his presentation to get an idea of what attendees can expect to learn. 

What are some of the strategies you'll be sharing to help club owners increase their training revenue? 

  1. Understanding who is the right fit for the 30-minute model and who is not.
  2. You’ll discover the answer to this simple question: Does more time equal better health?
  3. Implement a model that allows your trainers to see more clients during peak hours.
  4. The 30-minute model reduces the burn out rate for your personal training team.
  5. Increase personal training client retention by giving clients their time back.
  6. Refocusing our facilities message to get clients back to the basics of living fit and health: Sleep more, eat better, and train less. 

Can you explain the 30-minute program and the benefits to using it? 

Let me ask you this: Does more time equal better health? Let’s see who’s healthier: 

  • Client #1: Trains 60 minutes, sleeps 6 hours and eats ‘healthy’ 50% of the time
  • Client #2: Trains 30 minutes, sleeps 7.5 hours and eats ‘healthy 80% of the time. 

Hands down it’s Client #2. Why? Because they have built a foundation around the basics of living fit: Sleeping more, eating better and training less. When you build a lifestyle around these fundamentals, we begin to truly transform the communities we serve for the long-haul and can literally cut workout times in half. 

The magic of the 30-minute program is that it simply gives you, your team and your clients their #1 asset back: Time. Nothing is more valuable than an individuals time. 

Think about this: What’s the biggest cost for a client to train with a trainer? Money? Sacrifice? Sweat? Nope. It’s their time. It’ time out of their already crazy, stressed, jammed packed to-do list, busy day. 

If we can help our communities accomplish their goals in a more efficient manner, we become the go-to fitness destination for any one who’s strapped for time and still longing to live a fit and healthy life—which is basically 99% of the population!

What takeaways will attendees leave the webinar with? 

  1. The strategic steps to convert clients from 45 or 60 minute sessions over to 30 minute sessions.
  2. How to design 30 minute programs by answering this question: What problem am I trying to solve?
  3. Learn a unique sales system that gives your team clarity of purpose and a brilliant strategy to build a million-dollar training department.

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This Week in the Fitness Industry: Blink Fitness Hides Mirrors, Reebok Launches #TrainerTribute

Blink Fitness Hides Mirrors to Promote Good Health over Looks
Blink Fitness recently launched its “Monday Without Mirrors” program, a month-long initiative in which key mirrors in clubs will be covered in order to challenge members to think about how exercise makes them feel and not just how it makes them look. The effort is in the same vein as the “Every Body Happy” campaign, which the Equinox-owned company launched earlier this year. "Fitness has never been just about looking a certain way for us," Todd Magazine, president of Blink Fitness, said in a release. "Through our 'Monday Without Mirrors' initiative, we're encouraging our members to take a stand with us—that exercise is good for our health. It's good for our minds. It builds confidence. It's not just about what you see in the mirror." For more on Blink Fitness, read Todd Magazine’s interview in Club Business International. 

Team IHRSA Plays in NEHRSA's 35th Annual Golf Tournament

Some IHRSA staffers participated in NEHRSA's 35th Annual Golf Tournament on Thursday, June 9 at the Shining Rock Golf Club in Northbridge, MA. Joe Colotti (top right) from Executive Health & Sports Center as well the NEHRSA Board, addressed the crowd during the event.  

Reebok’s #TrainerTribute Campaign Recognizes Fitness Instructors
Reebok’s new #TrainerTribute campaign “pays homage to the professional fitness instructors who see and cultivate the limitless potential of their students,” according to a press release by the fitness brand. “Reebok argues that their contributions to society are as valuable as those made by healthcare providers and educators; they motivate their clients to be healthy and teach people how to lead an active, productive lifestyle.” On June 9, the series kicked off with a film focusing on boxing and combat-style training. The campaign will continue throughout 2016, with more films featuring other fitness disciplines, such as CrossFit and Studio. For the campaign, Reebok has partnered with Handstand, an app that locates nearby personal fitness trainers. All instructors that sign up to Handstand will automatically become members of ReebokONE, the brand’s global network of fitness trainers. 

Kids Running Programs Are on the Rise
New running programs are aiming to get children involved in the sport with the hope of making physical activity a part of their daily lives, reports The New York Times. Organizers of Global Running Day encouraged around a million children to pledge to run in the Million Kid Run on June 1, and Girls on the Run, a national organization that sponsors running programs, works to get girls into the sport from third through eighth grade. “There is no hard and fast rule for when kids can start running, said Dr. Danelle Fisher, the chair of pediatrics at Providence Saint John’s Health Center in Santa Monica, CA,” The Times reports. “The American Academy of Pediatrics recommends that children and teenagers should not be encouraged to run full marathons, and many races already restrict entry by age. Runners must be 12 years old to run one of the New York Road Runners’ half-marathons and 18 to run the New York City Marathon.”


April 14 Webinar: Sales Training for Personal Trainers Who Don’t Like to Sell

Personal trainers don’t choose their career to become salespeople, but—like it or not—they must be involved in the sales process in order to foster a successful personal training program. 

“The biggest [barrier] is that personal trainers think of ‘sales’ as a dirty word,” says Michele Melkerson-Granryd, general manager for BB Fitness Studios in Austin, TX. 

In her Thursday, April 14 webinar, “Sales Training for Trainers Who Don’t Like to Sell,” Melkerson-Granryd will explain how health club operators can encourage their personal trainers to get involved in the sales process in a palatable way. Personal trainers often assume that sales involves approaching members mid-workout, but, today, there are more effective and comfortable ways for them to promote their services.

“They might not be your direct personal training salesperson, but they’re definitely part of that process and they need to have their head in the right place,” she says. “It does need to be part of their mindset that they are really selling themselves every time they are in the club.” 

In the hour-long webinar, Melkerson-Granryd will help attendees: 

  • Gain insight into the psychology of your staff and clients.
  • Learn how to change the perception of “sales."
  • Explore how to generate leads and referrals.
  • Review easy sales techniques and scripts to share with your trainers.
  • Discover the importance of relationship building. 

Webinar attendees will gain “techniques to retrain the trainers’ perception of their position in the sales process, and what they can do to increase the comfort of their position in that sales process,” she says.

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4 Ways Attending IHRSA 2016 Will Strengthen Your Personal Training Business

Personal trainers are among a health club’s strongest assets—they forge relationships with members, foster a sense of community, and—above all—deliver results. But many personal trainers aren’t as profitable as they could be—they're experts in fitness, not business. 

That’s why IHRSA 2016, March 21-24 in Orlando, offers a wide-range of educational sessions, seminars, and roundtables geared specifically to personal trainers and health club operators looking to strengthen their personal training program. Here are the top four ways attending IHRSA 2016 will benefit your business.


1. Master the Personal Training Sales Process 

IHRSA 2016’s “Fitness & Personal Training/Programming” track is chalk-full of expert-led sessions that will provide you with skills and strategies to better sell your business. 

For example, Steve Satin, president and founder of Satin Wellness, will present “Strength to Sell: Proven Strategies to Sell Personal Training” on Monday, March 21. In the hour-long session, he’ll teach attendees to overcome common barriers to selling personal training and share strategies guaranteed to boost revenue. 

Also on Monday, Brandon Jonker, operations director for Discover Strength, will give attendees actionable tools to increase their personal training profitability in his session, “Implementing the Tools to Build a Profitable Personal Training Department.” 

“People will 100% walk away from my presentation with six tangible tools that they can implement the next day in their club, business, or department,” Jonker says. “They’re great ideas that are proven to increase profitability in their club.” 

2. Get Hands-on Experience Using New Technologies in Exercise Equipment 

The IHRSA Trade Show is the largest event of its kind in the health and fitness industry. This year is on track to be one of the biggest yet, with more than 400 exhibitors showcasing their products and services in a dynamic, thriving, high-energy environment spread over two full days (March 22 and 23). 

You can be the first to see the newest models of your favorite fitness equipment—many announced for the first time at the show. 

At the Trade Show, you can sample the latest cardio and strength machines equipped with the most cutting-edge digital electronics and ergonomic designs that will benefit your clients. And don’t forget to attend an Early Morning Workout session, where you will get your heart pumping and experience hot, new group exercise classes. 

3. Earn Continuing Education Credits (CECs) from the Industry’s Leading Organizations 

Strengthen your qualifications while learning how to improve all aspects of your training services. The following organizations will be offering CECs at IHRSA 2016: 

  • Aerobics & Fitness Association of America (AFAA)
  • American Council on Exercise (ACE)
  • Cooper Institute
  • International Fitness Professionals Association (IFPA)
  • National Academy of Sports Medicine (NASM)
  • National Council on Strength & Fitness (NCSF)
  • National Exercise & Sports Trainers Association (NESTA)
  • National Federation of Professional Trainers (NFPT)
  • National Strength & Conditioning Association (NSCA)
  • SCW Fitness Education (SCW)

4. Network with Fellow Fitness Professionals from All Over the World 

We’re expecting around 13,000 fitness professionals from 80 countries to convene on Orlando for IHRSA 2016, and there will be dozens of networking opportunities to meet and share strategies with other personal trainers. 

You spend all year strengthening your clients’ bodies, so now it’s time to focus on strengthening your business! Register now and use discount code FLSOC to receive free admission to the Trade Show.

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Personal Trainers Aspire to Business Expertise

Personal Trainers (PTAs) are seeking MBA smarts to win in competitive times.

Personal training has become increasingly competitive. Today, as a result, trainers need more than just strong technical hands-on skills. They also need to be effective businesspeople.

To succeed in their chosen career, they clearly have to be able to deliver effective workouts, but, to thrive, they must also be able to communicate well, possess sales and marketing expertise, and keep abreast of emerging fitness technologies.

The competition is coming at the individual instructor from so many directions, and in so many forms, that it can seem overwhelming. The number of trainers in the U.S. has increased by 60% over the past 10 years. There’s been an explosion of specialty certifications, boot camps, boutique studios, and online offerings. The types of modalities have increased: We now have, among others, one-on-one, partner sessions, and small- group training.

“Fitness apps, wearables, and watches have introduced an entirely new form of competition,” notes Angie Pattengale, the director of certification for the National Federation of Professional Trainers (NFPT), based in Lafayette, Indiana. “So it’s more important than ever that trainers be able to demonstrate the value of their personal service.”

At the same time, health clubs are demanding that training services be more profitable; better-educated clients with infinite options exact higher expectations; and the medical and healthcare sectors offer new employment opportunities that require greater sophistication.

Business acumen is quickly becoming a basic job requirement for trainers.

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