The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in NEHRSA (21)


This Week in the Fitness Industry: Blink Fitness Hides Mirrors, Reebok Launches #TrainerTribute

Blink Fitness Hides Mirrors to Promote Good Health over Looks
Blink Fitness recently launched its “Monday Without Mirrors” program, a month-long initiative in which key mirrors in clubs will be covered in order to challenge members to think about how exercise makes them feel and not just how it makes them look. The effort is in the same vein as the “Every Body Happy” campaign, which the Equinox-owned company launched earlier this year. "Fitness has never been just about looking a certain way for us," Todd Magazine, president of Blink Fitness, said in a release. "Through our 'Monday Without Mirrors' initiative, we're encouraging our members to take a stand with us—that exercise is good for our health. It's good for our minds. It builds confidence. It's not just about what you see in the mirror." For more on Blink Fitness, read Todd Magazine’s interview in Club Business International. 

Team IHRSA Plays in NEHRSA's 35th Annual Golf Tournament

Some IHRSA staffers participated in NEHRSA's 35th Annual Golf Tournament on Thursday, June 9 at the Shining Rock Golf Club in Northbridge, MA. Joe Colotti (top right) from Executive Health & Sports Center as well the NEHRSA Board, addressed the crowd during the event.  

Reebok’s #TrainerTribute Campaign Recognizes Fitness Instructors
Reebok’s new #TrainerTribute campaign “pays homage to the professional fitness instructors who see and cultivate the limitless potential of their students,” according to a press release by the fitness brand. “Reebok argues that their contributions to society are as valuable as those made by healthcare providers and educators; they motivate their clients to be healthy and teach people how to lead an active, productive lifestyle.” On June 9, the series kicked off with a film focusing on boxing and combat-style training. The campaign will continue throughout 2016, with more films featuring other fitness disciplines, such as CrossFit and Studio. For the campaign, Reebok has partnered with Handstand, an app that locates nearby personal fitness trainers. All instructors that sign up to Handstand will automatically become members of ReebokONE, the brand’s global network of fitness trainers. 

Kids Running Programs Are on the Rise
New running programs are aiming to get children involved in the sport with the hope of making physical activity a part of their daily lives, reports The New York Times. Organizers of Global Running Day encouraged around a million children to pledge to run in the Million Kid Run on June 1, and Girls on the Run, a national organization that sponsors running programs, works to get girls into the sport from third through eighth grade. “There is no hard and fast rule for when kids can start running, said Dr. Danelle Fisher, the chair of pediatrics at Providence Saint John’s Health Center in Santa Monica, CA,” The Times reports. “The American Academy of Pediatrics recommends that children and teenagers should not be encouraged to run full marathons, and many races already restrict entry by age. Runners must be 12 years old to run one of the New York Road Runners’ half-marathons and 18 to run the New York City Marathon.”


New England Health Racquet & Sportsclub Association Appoints New Executive Director

The Board of Directors of the New England Health Racquet & Sportsclub Association (NEHRSA) has announced the selection of Jason Mason as its next Executive Director. This appointment follows an exhaustive selection process. 

Laura Wilson, NEHRSA board president, expressed the board’s delight with the selection.  “Jason is a born leader and innovator with over fifteen years of industry experience, including the position of past president of NEHRSA,” she said. “He is well respected among club operators and suppliers alike and has shown commitment to keeping the fitness industry at the cutting edge of innovation and impact on the lives of its members.” 

“It is an honor to serve NEHRSA,” Mason said. “I am excited to connect with each and every member club as well as with the suppliers who faithfully support the association.  My singular objective is to make NEHRSA membership indispensible and to help both club and supplier members leverage it for growth and industry connections.” 

Mason began his industry journey in 2000 and has specialized as a licensed, certified athletic trainer, most recently at the Beverly Athletic Club in Beverly, MA.  He holds several fitness certifications and has presented at numerous industry events including the annual IHRSA International Convention & Trade Show

One of Jason’s passions is cheerleading, which led him to co-found Stunt Double Cheer, a cheer and gymnastics training organization focused on improving individual technique and strength to maximize performance while avoiding injury. A former Grand National Champion at Northeastern University, Jason has also performed with the East Celebrity Elite All Stars and the Boston Celtics. 

“Our priorities at NEHRSA are very clear,” Mason said. “We intend for NEHRSA to provide world-class networking, education, and the best in products and services for our members. Maximizing the relationship between our clubs and our suppliers is priority one. We are preparing a number of exciting workshops and roundtables as well as planning for our always-popular annual golf tournament. We are in the process of putting a date on the books now for our fall conference. The theme this year is ‘building for the future’ as we want to work directly with our members to ensure that we deliver effective and timely information that helps them compete and grow in an increasingly competitive marketplace.” 

For further information about NEHRSA, please visit or email Jason directly at


Miller Covers Retention and Membership at NEHRSA

Mark Miller at the NEHRSA/IHRSA Fall Conference & Trade Show.Mark Miller addressed attendees of the NEHRSA/IHRSA Fall Conference & Trade Show on Wednesday in his session, "Solving The Challenge of Membership and Retention Once And For All." He provided attendees with practical advice and tested solutions. 

Mark's topics covered How to Train Your Sales Team to more in depth overviews of the key KPI's that must be track in order to increase retention.

Group discussions on best practices were very valuable and his examples were insightful.

Some of the key points included:
1. Stay Relevant
2. Deliver Value & Results to increase engagement
3. Harness technology
4. Invest in Talent

For more on NEHRSA, visit its website.



The trade show opens at 11:45 a.m. on Wednesday.The NEHRSA/IHRSA Fall Conference & Trade Show got underway this morning with educational sessions. And the trade show just opened.

The two-day event, at Mohegan Sun casino in Uncasville, Conn., is expected to draw hundreds of health and fitness professionals from New England for education, networking and the trade show. 

Check back here, at for updates today and tomorrow. Visit for more on the event.


NEHRSA/IHRSA conference features top speakers

Bob Cargill

With September kicking off one of the traditionally busiest membership sales seasons for clubs, Fall is a great time for the industry. The NEHRSA/IHRSA Fall Conference & Trade Show will offer business-building education and networking with nearly 200 of the industry’s most forward-thinking operators, managers, and professionals on Nov. 5-6 at the Mohegan Sun in Uncasville, Conn.

Featured speakers at the conference include Bob Cargill, a digital marketing expert. The director of social media at Overdrive Interactive, in Allston, Mass., he was named Direct Marketer of the Year in 2009 by the New England Direct Marketing Association (NEDMA). His work has been honored with more than 40 awards from NEDMA, including gold awards for his blog and for Best Tweets and a silver award for Best Copywriting.

Cargill is a graduate of the Leadership MetroWest’s Leadership Academy and  is a past president of NEDMA. His topic for the conference is “10 Types of Visuals to Boost Your Social Media Engagement.”

Cargill is one of 29 speakers that will present on topics covering all the critical aspects of running a fitness business. See the full program here.

Register by Oct. 3 and save $100 off the onsite rates. 


NEHRSA/IHRSA fall conference price break for first 50 

Find solutions to your most pressing business problems and ideas for growing your membership at the NEHRSA/IHRSA Fall Conference & Trade Show. Connect with nearly 200 of the industry’s most forward-thinking operators, managers, and professionals for:

  • Two full days of thought-provoking seminars offering practical advice and tips you can use immediately to improve all aspects of your business;
  • A trade show featuring major fitness equipment companies and money-saving services;
  • An opportunity to step back from your day-to-day operations and plan for a better future;
  • One of the best networking opportunities for the industry in the Northeast!

The event will be held at the Mohegan Sun in Uncasville, Conn., easily accessible from major highways. We have negotiated a special room rate of $159 per night double occupancy. 

After the first 50 people register at the $199 rate, the price will increase to $299 for the full conference.

Register here for the NEHRSA/IHRSA Fall Conference & Trade Show. Visit for more information.


IHRSA tees it up at NEHRSA golf outing

Chris Hixson, member representative at IHRSA prepares to hit a tee shot.A foursome and half - yeah, six - from IHRSA was in Plymouth, Mass., on Tuesday to support NEHRSA at its annual golf tournament and outing.

NEHRSA, the New England regional association, boasts more than 400 member clubs and 70 associate members.

The event, held at White Cliffs Country Club, had a little something for everyone with the golf tournament, a tennis clinic, Broga - yoga for men, although a few women attended - and dinner, drinks and raffles the finish the day.

For more on NEHRSA, visit


First Person: pricing and competing with budget clubs

CBI magazine's First Person feature talked to pricing strategy consultant Rafi Mohammed. The regular contributor to the magazine spoke at the NEHRSA/IHRSA Fall Conference and Trade Show on pricing of health and fitness clubs. 

In the feature he answers questions about the greatest misconception about pricing and how to compete with budget clubs.

Click here to read Mohammed's answer.


Griffin has used IHRSA conventions to further his career

There is a lot of talk at this time of the year about how attending the IHRSA International Convention & Trade Show can benefit you and your business.

Dan Griffin, general manager of Club Operations at Oxford Athletic Club, started his fitness career in 1977 and has been learning, moving up and managing ever since. And some of the resources he has used, and continues to use, are IHRSA's conventions and trade shows.

Read about him in January's CBI magazine.


How are you different from the competition?

ddpavumba image at FreeDigitalPhotos.neBeing different can end with either a good or bad result.

It really depends on who is judging you and how they feel about someone or something that isn’t the norm.

It may not work during a job interview or when meeting your significant other’s parents, but in business an original concept, or even as simple as one that works for the consumer but isn’t easily accessible elsewhere, can be gold.

At the NEHRSA/IHRSA Fall Conference & Trade Show earlier this month one of the first three concurrent sessions brought 50 years of fitness industry experience together for the subject of how to set your club apart from neighboring clubs.

Read on for the entire story.