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Entries in NBA (1)

Friday
Jun032016

This Week in the Fitness Industry: NBA Launches Its First Fitness App

NBA Teams with Under Armour to Launch Fitness App
The NBA launched its first-ever fitness app on Wednesday. The app, which was produced in partnership with Under Armour, combines exclusive NBA content with Under Armour’s Connected Fitness platform. App users will be able to track and share their fitness goals and progress, participate in virtual fitness challenges, and view workout trips from NBA trainers who work with players such as LeBron James and Kobe Bryant. "Through this partnership, we are able to combine Under Armour’s connected fitness expertise with the league’s fitness knowledge to create an experience that inspires people to be active, eat healthy and play together," Todd Jacobson, the NBA's senior vice president of social responsibility, said in a press release, Mashable reports. 

Higher Levels of Physical Activity Linked to Lower Cancer Risk
Higher levels of moderate to vigorous activity resulted in lowered risk for 13 out of 26 types of cancer, according to a new analysis of several research studies from the U.S. and Europe. National Institutes of Health researchers looked at results from 12 studies involving 1.44 million people and found that higher levels of activity led to a 42% lower risk of esophageal cancer, a 27% lower risk of liver cancer, a 26% lower risk of lung cancer, and a 23% lower risk of kidney cancer. “Our results support that these associations are broadly generalizable to different populations, including overweight or obese individuals, or those with a history of smoking. These findings support promoting physical activity as a key component of population-wide cancer prevention and control efforts,” the researchers concluded in JAMA Internal Medicine, Reuters reports.

Virtual Reality Fitness Experience Debuts at Asia IT Show
Holodia Fitness unveiled a new virtual reality exercise experience for the for the HTC Vive headset at Computex 2016, the largest IT show in Asia, CNET reports. When using the virtual reality system while on a rowing machine, the user can choose to experience rowing in a number of locations, from ice caves in Antarctica to the Saturnine asteroid belt. “Naturally in the Antarctic I was in a fairly normal-looking kayak, while around Saturn I was in a high-tech space canoe, complete with gloved hands—if I looked up I could even see the top of my space suit's helmet,” the CNET reporter wrote. “Both times I could always see my rowing stats, like distance and time.”