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Entries in MyZone (14)


This Week in the Fitness Industry: HIIT and Experiential Fitness Will Grow in 2017

Experts Say HIIT and Experiential Fitness Will Grow in 2017
HIIT and experiential fitness will be big in 2017, according to top fitness and wellness experts, The Huffington Post reports. Mark Goodman, founder of Cardio High, said interval-training workouts will gain in popularity due to their high efficiency. Another expert said they expect experiential and immersive fitness to see a bump in the coming year because they “allow people to completely step away, rest, and step back into the hustle and grind with a renewed sense of clarity for their health and happiness.”

Scott Burgess To Be Named President of Jonas Fitness
Jonas Fitness announced Thursday that Scott Burgess is to be named president of the organization, effective January 1, 2017. Burgess, who has held the role of chief operating officer at Jonas Fitness since 2014, will assume official responsibility for the company’s overall leadership and direction. He will also continue to work closely with the executive team to formulate and implement ongoing strategic plans.

“I’m really excited for Scott Burgess and for our employees and customers. Scott has been crucial to making Jonas Fitness the business it is today, and we’re excited to formalize his role as President of the business as of January 1, 2017,” said Scott Saklad, Jonas Fitness CEO. “He and the senior team at JFI have over 40 years of experience in this business, and we will continue with our mission to be champions for our customers and admired for our products and our people.”

Read the full press release from Jonas Fitness.

MYZONE Signs on as ClubConnect Education Partner
ClubConnect announced that MYZONE signed onto its education platform on Wednesday, solidifying its commitment to health club education. Through ClubConnect’s advanced learning management system, MYZONE will create educational courses for fitness professionals to learn how to effectively measure their clients’ effort and help them reach their goals with the MYZONE versatile chest strap monitoring system. 

As of now, the MYZONE courses will be accessible for free to ClubConnect health clubs. Fitness professionals working at over 4,500 health clubs around the world are now able to tap into this critical education directly from their ClubConnect dashboards. In addition to MYZONE, other world-class education companies including EXOS, Gray Institute, ACSM, and TRX use the ClubConnect proprietary learning management system to deliver their industry-leading education.

Read the full press release from ClubConnect. 

New Report Examines Spanish Health Club Market
Spain is home to some 4,350 health clubs, with an average size of 3,859 square meters, according to The Market Report on Spanish Health Clubs, published by Management Around Sports, in conjunction with the University of Alcalá de Madrid. The report also found that on average, each club has 3,037 members with an average age of 36.5 years old. Additionally, Spanish health club members are slightly more likely to be female (50.6%) than male (49.4%). Read more about the 91-page report.


5 Videos That Showcase Fitness Industry's Diverse Offerings

From 3D body imaging software to the gamification of fitness, the health and fitness industry offers a wide array of programs and services to help people live happier, healthier livesand nowhere is this more evident than on IHRSA's Club Business Exchange.

In case you forgot, Club Business Exchange is our newly enhanced industry-specific search engine, member directory, and content website, which connects health club operators with IHRSA associate members in order to help users discover and learn more about products and services from the industry’s top companiesmany of which have uploaded informative, dynamic videos. 

To give you an idea of what's out there, we compiled five videos that show the breadth of what our industry has to offer.

1. STYKU Extracts 3D Body Composition, Shape, and Measurement
Raj Sareen, co-founder of STYKU, stopped by the IHRSA 2016 live studio to talk about how his company leverages body measurements to calculate body fat percentage. 

2. MyZone Uses Gamification to Deliver Results 
Emmett Williams of MyZone visited the IHRSA 2016 Live Studio to explain how the software's point system motivates members. 

3. Frog Fitness at IHRSA 2016 in 30 Seconds
Attendees loved testing the products in the Frog Fitness booth at IHRSA 2016, March 21-24 in Orlando, FL. 

4. IHRSA 2016: An Infusion of Energy, Ideas, and Motivation 
Bill McBride of BMC3 and Active Wellness shares why he never misses the IHRSA convention. 

5. IHRSA 2016 Trade Show in 90 Seconds
If you missed it or just want to re-live it all over again, watch our 2016 Trade Show recap. 


4 Reasons Health Clubs Should Invest in CRM Technology

It’s a fact: The primary business of every health club isn’t fitness. It’s maintaining good customer relationships by providing excellent service. 

You can have the best facility, amenities, and programs in the world, but if customers have bad experiences, they won’t stay. And sub-par service certainly won’t help generate referrals or lead to new sales. Au contraire: You’ll lose business and your reputation will suffer. 

The good news: Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your customer service program, and, thus, your members’ club experience. 

Here are four reasons CRM systems are worth the investment for health clubs. 

1. CRMs Reduce Member and Employee Frustration 

In many operational areas, clubs have grappled with inefficiencies that have frustrated employees and customers alike. In many cases, for example, simple administrative tasks that involved actual paperwork have led to major headaches as a result of human error. 

For a long time, that was the case for Beth Saroka, a 35-year industry veteran, and the owner of Onslow Fitness, in Jacksonville, NC, a 14,000-square-foot club with fitness, group exercise, and personal training offerings, a heated saltwater pool, and other amenities. 

However, in 2011, Saroka acquired ABC Financial software, and, in the process, eliminated “tons” of man-hours required for tasks that no one liked to do. 

“Whether it was a simple credit card update, a change of address, or something more involved, such as a cancellation, my staff would have to stop doing more important things— selling or servicing members—to manually fill out the paperwork,” she said. “Then, assuming it was filled out correctly, someone else had to enter all of that information into a computer. In retrospect, that was a huge waste of our time, and rarely resulted in a ‘wow’ experience for anyone.” 

Now, the CRM component of her ABC system boasts a newer feature called MYiCLUB online, a portal that allows a member to log in at any time and make account changes— even cancellations. Not only is it convenient for members, but it also ensures that the club obtains accurate information. 

Continue reading "4 Reasons Health Clubs Should Invest in CRM Technology."

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Wearables, Health Data, and Privacy

The desire to lead a more physically active life has increased significantly over the past five years. There’s no better evidence of this than the soaring sales of wearable fitness devices (“wearables”) such as iFit, Fitbit, Jawbone, the Microsoft Band, and the new Apple Watch. (See “Don’t Be Wary of ‘Wearables,’” August CBI, pg. 49.)

These biometric marvels, designed to help people pursue, achieve, and maintain an active and healthy lifestyle, track functions from the simple and straightforward to the impressively sophisticated. At the low end, they can count the number of steps or miles a person walks, and calculate the number of calories they burn, during a day. At the high end, they can monitor heart rate, blood pressure, and even the duration and quality of one’s sleep.

And this technology is just getting started.

Health clubs, of course, have been helping people to live healthier lives, well, for as long as health clubs have existed. Until recently, though, they’ve found it difficult to precisely measure and accurately quantify the success of their programs and services.

The advent of wearables may provide a satisfactory solution.

Their acceptance by the public has been nothing less than remarkable. Parks Associates, a market intelligence firm based in Dallas, reports that, by the end of 2014, fully 30% of Americans had adopted some sort of wearable. And now clubs are following suit.

The Atlantic Club, with locations in Manasquan and Red Bank, New Jersey, introduced the MYZONE MZ3 program in 2013, and is utilizing it to improve member outcomes and increase retention. Thus far, some 750 to 800 individuals have taken part. The program, based on a gamification strategy, involves five wellness challenges per year. The participants’ individual activity performance data is displayed at the club, and also sent to them via e-mail so they can monitor their progress.

Each challenge concludes with an event that rewards participants and confers special prizes on top achievers.

“The program is great because it fosters friendly, healthy competition that promotes club usage, wellness, weight loss, and healthier living, all in a fun-filled environment,” says Kevin McHugh, the CEO of the club.

Though wearables up the ante with respect to exercise documentation, they raise questions not only about how clubs can capitalize on the technology, but also about data security. Because the devices gather a wealth of health information, and, in the future, will likely gather even more, there are concerns about possible violations of club members’ privacy.

The U.S. Equal Employment Opportunity Commission (EEOC) has recently addressed the issue, questioning how the data is being used and by whom, and it’s been suggested that federal laws might need to be amended.

Some of the most basic metrics, e.g., number of steps walked per day, probably wouldn’t be considered medical information, and could be safely shared with, for instance, a personal trainer or wellness program administrator. Other, more intimate matters, e.g., blood pressure and resting heart rate, are clearly medical in nature, and, therefore, would need to be dealt with more carefully.

If new regulations were issued to prescribe acceptable practices for the handling of this sort of data, clubs might be obliged to create systems to ensure and monitor enforcement, incurring additional costs. It’s conceivable that such restrictions might also have an impact on program design, participation, and growth.

It’s important that club operators be aware of these issues, which could become serious ones in the future. Pending further formal clarification, though, they should be cautious in deciding what type of health information can be shared, and when and for what reasons, in order to avoid legal difficulties.


Bearable Wearables

The latest fitness craze is not CrossFit or functional training, or group exercise classes involving drums or ballet barres. And it isn’t about crunching abs. In reality, it’s more about crunching numbers.

The latest, fastest-growing, and, potentially, most disruptive trend is the explosion of so-called wearables: small, sophisticated, and mobile devices that can, among other things, count steps, track movement, and analyze sleep patterns for users with impressive accuracy. Analyzing data has become one of the most popular pastimes for fitness-minded folks.
The implications for health clubs?
Significant, yes.
Understood—not very well, quite yet.
The industry currently resides on the lower steps of the wearables learning curve.

An estimated 21% of the U.S. population currently owns a wearable

device, according to a recent report from Pricewaterhouse Coopers—that’s one out of every five citizens, or some 67 million people ... And another study puts the number at one in four.

Among the most popular devices is the Apple Watch, released in April, which offers a tempting assortment of health-and-fitness activity and tracking features. Also in great demand are dedicated fitness and activity trackers, such as the Fitbit product line, Jawbone’s UP activity trackers, and the Microsoft Band. Worn on the wrist or clipped to one’s clothing, these units can track factors such as the user’s physical movements, sleep rhythms, calories burned, and heart-rate function. Other wearables make use of earbuds, heart-rate belts, and even skin patches.

The data generated is generally delivered via a Website or mobile app, allowing users to set activity goals, detect patterns over time, monitor food intake, and make appropriate lifestyle modifications. In many cases, wearables also can be used to share results or engage in friendly competitions with friends owning the same brand of device.

Bottom line, wearables can quantify a user’s movement and dining activity; motivate them to move more and eat more wisely; set exercise and nutrition goals; and create a supportive, healthy-lifestyle social circle.

It’s easy to see why some club operators view this popular, and rapidly morphing, technology as the new competitive kid on the block. If someone can obtain all of this information, guidance, and service from a $99 device, why would they want to pay $99 a month for a club membership?

That’s the as-yet-unenlightened response to the advent of wearables.

However, the experts that CBI queried agree that anyone with that mindset is looking at wearables the wrong way. In fact, this technology, they say, could prove to be a boon for the industry.


Read More

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IHRSA 2015 Exhibitor Video: MYZONE

MYZONE is an innovative chest-strap monitoring system that tracks heart rate, calories burned and overall effort both accurately and in real time. MYZONE's technology has proven to change overall motivation toward exercise, helping people put in the effort required to get the results they want. Group classes become encouraging communities, as MYZONE transmits user data to live displays, allowing users to compare their effort to other participants. Through gamification and an online community, physical activity is made competitive and fun, as users can unlock badges, set and reach personal milestones and even challenge their friends, family and colleagues to see who can earn the most MEPs (MYZONE Effort Points). Additionally, MYZONE users can share achievements with their networks on various social media channels, adding further reward to a user's effort and results.

For more information on MYZONE, please visit


The Willpower Instinct

Why do club members set goals they fail to achieve? Why do club owners plan projects that never materialize? In both cases, the lack of results may reflect a lack of self-control, a failure to employ one’s willpower effectively. Kelly McGonigal, a psychologist, author, and educator, will explain how to correct that in her keynote presentation, “The Willpower Instinct,” Sponsored by MYZONE® on March 14 during IHRSA 2015.

Read more about The Willpower Instinct.

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5 Ways Wearables Will Keep Clubs Full Beyond January

This post is sponsored by MYZONE.

It’s the beginning of the year and you’re still shocked at how many club members you lost the previous year. You’ve tried everything from updating your cardio equipment to offering tanning and day care services but nothing has motivated new members to actually complete their New Year’s resolution of getting in shape. 

Fitness wearables bridge the gap. A key reason people give up on their physical activity efforts is that they don’t see the results they want as quickly as they want to. By providing accurate, real-time physical activity data, wearables assure users they are doing enough in order to obtain their desired results. 

Read the full story.

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Enjoy These Four Speakers You Won’t Forget—at IHRSA 2015

One of the things at an IHRSA Convention and Trade Show that I always look forward to is listening to the keynote speakers.

They push, engage, stimulate, educate, and entertain, and I walk away from those talks feeling a little bit high—ready to reconsider my personal and professional life and make the changes I need to make me just a little happier and more productive.

If you’d like to feel that way, too, then come to IHRSA 2015, March 11-14 in Los Angeles. Yes, the speakers that IHRSA chooses are that good. 

Arianna Huffington, President and Editor-in-Chief at the Huffington Post Media Group, will ask you to reconsider your own lifestyle when she presents, “Redefining Success: The Third Metric That Can Benefit Your Bottom Line,” on Wednesday, March 11. She’s sponsored by SPRI. 

Next, the author, trendspotter and futurologist Magnus Lindkvist, who’s known to be a colorful, even flamboyant, speaker, will energize you with, “Thinking about the Future in an Uncertain World, on Thursday, March 12. He’s sponsored by Technogym®.

Adam Bryant, the author, and journalist, who writes the The New York Times’ “Corner Office” column, will offer thought-provoking, “Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation,” on Friday, March 13. He’s sponsored by Matrix Fitness.

Finally, the author, and Stanford University lecturer Kelly McGonigal will explore a topic we’ve all wondered about, “The Willpower Instinct,” on Saturday, March 14. She’s sponsored by MYZONE®.

I’ve always wondered about willpower. Haven’t you?

Take a chance; register now. You’ll look forward to L.A. all winter, and come March, you’ll be glad that you got away from the “day to day” at your club and heard something new—guaranteed. 


Polar, Garmin and MYZONE have great wearable technology offerings

There are obviously countless fitness and activity trackers on the market, with scores of new ones every year. Just in the past two months a pair of IHRSA associate members launched new ones.

So, the million-dollar questions (and a big chunk of the market share) are, what is the difference from one to another and which one is best for you?

Long gone are the days where fitness trackers only monitor your steps and, possibly, the number of calories burned. Heart rate, sleep monitoring, quality of a workout and efficiency are among the offerings in many of the options.

Three IHRSA members have new and innovative products and platforms that are certainly considering when deciding on a piece of wearable technology. 

Read on to learn more about each.