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Entries in mobile (7)


How Boom Fitness Earned $8,000 from Their Mobile App

This is an associate feature post, sponsored by Netpulse.

A health club mobile app can quickly become a fitness facility’s most productive sales tool. From getting referrals and converting prospects into members, to promoting PT sales, the most successful clubs are using their mobile app to generate real revenue.

Continue reading "How Boom Fitness Earned $8,000 from Their Mobile App."

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To Thrive in an On-demand Culture, Your Health Club Needs a Mobile App

This is an IHRSA featured post, bought to you by ASF Payment Solutions.

We have the world at our fingertips, able to satisfy any whim that suits us. Music, video games, movies, magazines, television shows—they’re all one or two finger swipes or key strokes away. With this newfound power for instant gratification, we’ve become less patient, more demanding. We program our DVRs obsessively to avoid watching commercials. Buffering is suffering. And when did waiting through a 15-second pre-roll on YouTube become so excruciating? 

Technology has trained us to expect immediate satisfaction, and not just in our entertainment choices. Services that once required us to set aside an afternoon for errands are now done in minutes from your smartphone or computer. 

While this is great for consumers, business owners in every sector are under increasing pressure to satisfy the on-demand culture, and that includes health club owners. Upgrading services available on digital platforms is as important as upgrading equipment. Placing a sign-up sheet for spin classes at the front desk is no way to appeal to the modern consumer. 

How do clubs survive, even thrive, in this new environment? 

Continue reading "To Thrive in an On-demand Culture, Your Health Club Needs a Mobile App."

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This Week in the Fitness Industry: UM Holdings Acquires Majority Equity Position in Gym Source

UM Holdings Acquires Majority Equity Position in Gym Source
Gym Source announced today that UM Holdings Ltd has acquired a majority equity position in Gym Source, the nation’s oldest and largest distributor of high end fitness equipment. UM is owned by John Aglialoro, former chairman of Cybex International. Aglialoro will join Richard Miller, Gym Source’s founder and CEO, to leverage the company’s leadership position to grow, both organically and through acquisition. “John Aglialoro is well known in our industry as a dynamic and creative leader,” Miller said in a release. “We share the same position to expand the Gym Source footprint and to bring the company’s fitness expertise to homes, health clubs, multi-unit housing and other fitness facilities across the country.” Read Gym Source’s full press release on the UM Holdings Ltd acquisition.

IHRSA Represents at Club Industry Show 2016 

Several IHRSA staff, board members, and advocates are attending the Club Industry Show in Chicago this week. Annbeth Eschbach, our first woman board chair and founder and CEO of Exhale Enterprises, received the Lifetime Achievement Award. Allison Flatley, chief strategy officer of Corporate Fitness Works and IHRSA board member, spoke on a panel with Brent Darden, CEO of Brent Darden Consulting, and Bill McBride, president and CEO of Active Wellness and BMC3, covering a range of topics pertaining to leadership. If you’re attending, be sure to stop by the IHRSA booth (booth 110) at the trade show, which is open until 2 p.m. today. 

Only One Month Left to Apply for IHRSA 2017 Awards

Don't miss the November 11 deadline to apply for the following IHRSA awards, which will be presented during IHRSA 2017, March 8-11 in Los Angeles. The Woman Leader Award is in honor of Julie Main, whose tenacious drive and unbreakable spirit was an inspiration to all who knew her. IHRSA celebrates Julie's legacy by offering the Woman Leader Award—including a scholarship to attend the annual International Convention & Trade Show—to a woman who exemplifies Julie's qualities of leadership and drive. The Outstanding Community Service Award recognizes an IHRSA club that has made a longstanding commitment to making a difference in and beyond their community. Learn more and download the applications on the IHRSA awards page. The deadline to apply is November 11, 2016. 

Netpulse Announces Lead Sharing Integration with InTouch Technology
Netpulse, a health club mobile app provider, announced Wednesday that its mobile platform now integrates with InTouch Technology’s lead management solution. The integration enables health clubs to automatically track mobile referrals and guest passes by seamlessly creating and updating leads in the club’s sales management system. This initiates customized prospect follow-up and reminders for the club’s sales team, which decreases the chance of missed sales opportunities. “Netpulse is the clear industry leader for creating mobile apps for clubs, so we felt that it was important for our customers to continue expanding our integration and relationship with them,” said Dana Milkie, president and CEO of InTouch Technology. “Digital lead generation via mobile apps is a priority for sales departments in health clubs. Netpulse and InTouch Technology customers will immediately benefit from a stronger lead management solution.” Read the full Netpulse press release on its InTouch Technology integration.


Value Proposition: h2 fit

Imagine, if you would, putting the digital equivalent of a health club on a member’s smartphone or other mobile device. 

Imagine a platform that would track their exercise activities inside and outside of the club, their eating habits, and even their sleep patterns; allow them to interact directly with their personal trainer; and provide suggestions on programs, nutrition, and supplements to help them meet their health and fitness goals. 

Imagine, too, that this data could then be integrated with all of the club-generated data on a member—their demographic details, check-in record, choice of classes, on-site spending, etc. 

Imagine, if you would: Big Data brought to bear on the club/member relationship. 

A Data-driven Plan 

That’s exactly what h2 fit, a division of h2 wellness, is determined to provide. 

Since 2005, h2 wellness, which has offices in New York and Los Angeles, has been developing just this sort of digital health platform for major companies in the fitness, nutrition, weight loss, healthcare, pharmaceutical, and consumer products industries. To date, more than 3.2 million end-users in 15 countries have utilized the h2 platform to improve their health. 

Recently, for instance, it worked with Atkins Nutritionals, Inc., a leading provider of weight-control programs and nutritional supplements, to revitalize its free online community and digital tracking tools, and to create a new desktop interface and mobile app. 

The results, for the firms providing access to the platform, have included greater customer satisfaction, increased retention, and higher sales. 

“Improving both personal health and business performance is at the core of h2’s mission,” said Hooman Fakki, the cofounder and CEO of the company. “We help our clients succeed by making it possible for them to help their customers get the most benefit from their gym membership, weight loss program, dietary supplement, or other healthy lifestyle solution.” 

h2 is a special, cloud-based, proprietary system that combines data, digital technology, and behavioral science to obtain insights that are otherwise unobtainable, and then plot customized courses of action. 

“What makes us unique is our ability to transform a user’s data into a personalized plan that encompasses every aspect of their health—from diet and fitness, to stress and sleep management,” said Ben Taylor, a behavioral scientist and h2 product manager. “Based on that data, our system then delivers the support, education, coaching, and tools that individuals need, at just the right moment, to help them achieve their goals. It’s a deeply personalized experience.” 

And it’s all right there—convenient, easy, and accessible—on the member’s mobile device via the h2 app.

Continue reading "Value Proposition: h2 fit" in the April issue of CBI.


A Dying Breed: Mobile vs Desktop

This is an associate feature post, sponsored by Netpulse.

Consumer behavior is changing. Not too long ago desktops and laptops were the only way to stay connected to the online world. For clubs, that meant creating websites that were optimized for desktop consumption. Members had to be at home or work to log online and register for classes, update their account information, or email their club.

But all this has changed...

Mobile Has Taken Over Desktop

With nearly two-thirds of American owning smartphones, consumers are shifting away from desktops and trending towards mobile phone usage. According to a 2014 report by internet analytics company comScore, time spent on mobile apps has risen over 50% while time spent on desktops has remained relatively flat. In fact, this rise signals that today's consumers are spending more time on mobile than they are on desktops.

Furthermore, when looking at which device sees the most internet usage on a per-day basis, mobile has significantly overtaken desktop, 51% to 42% in 2015.

With consumers spending more of their day on their mobile devices rather than on computers, it is forcing businesses to optimize their services for mobile. Many functions and activities that were previously considered to be more fitting for the desktop are now being shifted towards mobile.

For example, the Local Search Association reported that in 2015 mobile has overtaken desktop in searches for local information and 60% of adults now typically choose smartphones or tablets over PCs to find information before buying. Whether to make dinner reservations or purchase the latest best-selling novel, consumers are more regularly turning to their smartphone over their computer.

In the future, BIA/Kelsey, a media and advertising agency, is forecasting that mobile search will continue to increase exponentially while desktop search will actually decline. It's more clear than ever: the future is mobile.

Continue reading A Dying Breed: Mobile vs Desktop.

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7 Amazing Statistics: Why Your Club Needs a Mobile App

This post is sponsored by Netpulse:

It’s official: the fitness industry has gone mobile. If your prospects and members can’t find your club in a mobile friendly way on their smartphone, THEY WILL LOOK FOR YOUR COMPETITOR. Here are 7 surprising reasons why:

  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor
  • 61% of smartphone users make local searches from a mobile device
  • 70% of mobile searchers act within an hour; only 30% of PC searchers do
  • 79% of smartphone users use their phones to help with buying decisions
  • 64% of all mobile phone time is spent on apps
  • People bought 5 times more mobile devices than PCs and TVs combined in 2014
  • The average person spends a whopping 30 hours per month using mobile apps

These statistics bring the importance of mobile visibility for our clubs into glaring focus. In our industry, club owners are tackling the mobile space by launching branded club apps to increase community awareness, enhance the entire member experience and drive revenue. Learn more about Netpulse.

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Life Fitness announces open API 

Life Fitness annouced that they have created an open API for their equipment. The API (application program interface) allows developers to write software that can integrate with the equipment including mobile apps.   The Life Fitness Open API includes some of the following tools:  

  • Providing developers with ability to design fitness apps
  • Integrating with front desk systems to manage equipment assets
  • Adding content
  • New tracking tools and aggregated data that can be monitored and adjusted on mobile devices or from the home

Chris Clawson, president, Life Fitness shared his thoughts on this solution introduction:

"Opening our API enables us to keep doing what we do best - developing first-class exercise equipment - while unleashing new, creative minds to come up with fresh ways to engage and motivate exercisers. The Life Fitness open platform products will enable developers and our customers to create fitness solutions specific to their exercisers and will allow for endless possibilities." 

For more information go to Life Fitness Open API.