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Entries in Midtown Health (2)


Unleashing Your Health Club Team’s Talent

The reasons for developing the talent within your health club are limitless; bolstering your employees helps to improve retention, foster a positive culture, and increase productivity. And, in the wise words of business writer Tom Peters, “Leaders don’t create more followers, they create more leaders.”

However, like most things that are worthwhile, talent development is easier said than done—especially for the busy club operator.

Continue reading "Unleashing Your Health Club Team’s Talent."

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3 Forces Changing the Corporate Fitness Landscape

The vast majority of American companies with 200 or more employees offer some kind of workplace wellness program, but studies have shown that a low percentage of the workforce actually take advantage of programs aiming to increase physical activity, boost smoking cessation, and assist with weight loss. 

This, of course, represents a major missed opportunity for businesses, individuals, communities, and the nation as a whole. 

Recently, however, the dialogue and the landscape have begun to change in significant ways. Here’s an overview of the three main forces changing this brave new world of corporate fitness. 

1. Impact of the ACA 

The 2012 Review of the U.S. Workplace Wellness Market was part of a study of wellness programs that was required by the ACA, a federal statute designed to improve the quality, affordability, and accessibility of health insurance. It was enacted in January of 2014. 

In an attempt to reduce costs, the ACA established new incentives and built on existing wellness program policies to promote corporate wellness initiatives, whether offered at the worksite or in clubs. In doing so, it also acknowledged that clubs are a legitimate and valuable part of the healthcare continuum. 

“What the ACA has done is to bring a level of accountability to corporate fitness and wellness programs,” said Allison Flatley, the chief strategy officer at Corporate Fitness Works (CFW), a wellness and fitness program provider based in St. Petersburg, FL. CFW currently serves some 165 client sites. 

2. Documenting Outcomes 

The new emphasis on outcomes means that club operators must be able to document results—by, in part, gathering all of the requisite data. It also means working with insurers in a different way. 

Midtown Health, a corporate fitness center management and wellness firm, and a division of TCA Holdings, LLC, is a leader in the field. It manages 22 centers for such clients as Kraft-Heinz, General Motors, Underwriters Laboratory, and McDonald’s world headquarters. And the company, based in Chicago, tracks everything from participation to outcomes, including biometrics, well-being scores, and health improvements. 

“We track these outcomes and present them in aggregate formats for insurers,” said Debra Siena, the president of Midtown Health. “That’s the biggest change we’ve seen over the past few years. Today, we’re communicating directly with insurers, so that employers don’t have to get involved from a HIPAA (Health Insurance Portability and Accountability Act of 1996) compliance perspective.” 

3. Program Proliferation 

While a corporate membership might, at one time, simply have meant an all-access pass to a club, today, employees can choose from a lengthy list of possibilities. In addition to the type of services that Midtown Health proffers, there are also boot camps, personal training, mind-body classes, and remote online access to classes. 

Asked how the ACA has affected corporate wellness in terms of new offerings, Flatley ticks off a long and comprehensive list: telemedicine; on-site clinics; active meeting rooms; standing work stations; employee challenges involving wearables; Web-based social media for blogs and videos; and healthy stairways, bike share programs, and smoke-free campuses. 

“We have several clients who are subsidizing group personal training as a path to greater health benefits,” said Flatley. “Group personal training participants are highly engaged, and it’s much easier to track their progress with data. And because the pricing tends to be below market value—as compared to standard personal training—it’s more accessible, and, thus, more popular.” 

Read the full “The Fresh Look of Corporate Fitness” in the April issue of CBI.