The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Matrix Fitness (2)

Monday
Apr102017

How Matrix Fitness Became One of the World’s Fastest-growing Equipment Brands 

Matrix Fitness, founded in 2001, has quickly become the premiere brand of Johnson Health Tech (JHT), its corporate parent. In 2016, JHT revenues were approximately $625 million. Matrix now offers some 500 commercial products, and accounts for 67% of JHT’s total.

A fair share of the credit goes to Mark Zabel, JHT’s global chief marketing officer and newly named president of its U.S. commercial division. Zabel recently spoke to Club Business International to discuss Matrix’s meteoric growth.

Continue reading "How Matrix Fitness Became One of the World’s Fastest-growing Equipment Brands."

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Monday
Jul112016

Small Group Training Delivers Huge Results for Health Clubs

It’s no secret that small-group training is hot ... and getting hotter.

It’s all the rage for a number of good reasons. Principal among them, though, is the fact that some of the newest and most serious competition for traditional clubs—e.g., studios, boutique facilities, CrossFit boxes—are providing users with highly personalized workouts, enjoyed with a small group of their peers.

The programs are fun, encourage social interaction, and produce tangible results, all of which increase sales, participation, and retention.

Life Fitness' Synrgy BlueSky frame

As clubs strive, ever harder, to compete, they’re looking for ways to make their own small-group offerings even more appealing. One of the best ways to do so is by thinking big— when it comes to equipment, at least.

An increasing number of equipment manufacturers—including numerous IHRSA associate members—are now producing functional fitness frames, sometimes referred to as racks or multigyms, that can lift small-group offerings to a higher level. By making it possible for all of the participants in a class to do different exercises on a single unit, under the guidance of one trainer, they can open up a world of new possibilities.

Continue reading "Small Group Training Delivers Huge Results for Health Clubs.

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