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Entries in Matrix (20)

Thursday
Mar022017

It’s Not Me, It’s You: How to Avoid the Client/Personal Trainer Breakup 

This is an IHRSA featured post, brought to you by Matrix.

There’s no Uber for personal trainers and clients, or at least not one that accounts for the unique relationship between trainers and clients. This is a relationship that depends on similar interpersonal dynamics as more serious commitments. It’s business, sure, but they call it “personal” training for a reason. 

Establishing a good match between trainer and client is based on a number of criteria (costs, goals, comfort level, scheduling, etc.), but when the relationship ends, it’s usually for the same reason: lack of progress. Your club may do a good job of signing people up for training sessions, but if members don’t commit or they quit before their goals are achieved, the experience can become negative. That’s not good for retention or club loyalty.

Continue reading "It’s Not Me, It’s You: How to Avoid the Client/Personal Trainer Breakup."

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Friday
Apr012016

Matrix Fitness Showcases Products to Global Audience at IHRSA 2016

Matrix Fitness is a global company, and it's IHRSA’s international reach that keeps bringing them back to the Annual IHRSA International Convention & Trade Show. 

“IHRSA’s done a great job of attracting a large global audience, and at Matrix Fitness we have 25 global subsidiaries and even more international and domestic distributors,” said Mark Zabel, vice president of global marketing and product development for Matrix Fitness. “So with that global audience, it really serves as a platform for us to present our product portfolio, as a platform for our new product launches, and it’s also a platform for us to present our solutions to our customers worldwide.” 

In his IHRSA 2016 Live Studio interview, Zabel described the new products his company was showcasing at the Convention and also shared his insights on what the future has in store. 

“In the next five to 10 years I think we’ll continue to see modest growth,” he said. “There’s a lot of favorable health and fitness trends that are going on right now—there’s a lot of favorable demographic trends, whether it be with millennials or the aging population. But where we see ourselves, I think there’s a lot going on in terms of specialization and segmentation in the business. So whether it be small group training and personal training, there’s a lot of programming that we’re investing in, as well as content marketing to further educate the market.” 

Matrix fitness is also focused on technology, investing in digital platforms, mobile marketing, and console technology.

Wednesday
May062015

Smart phones. Smart watches. Smart treadmills? Believe it. 

This post is sponsored by Matrix Fitness:

Imagine walking up to a treadmill and pressing the “Go” button. It immediately adjusts to your pace and loads a hill workout (because it’s Tuesday and it knows you always run hills on Tuesday). You immediately start listening to your favorite songs, loaded from your own playlists, through your wireless headphones. You hop off and your workout stats pop up on your smart watch. Later you get a personalized assessment of your progress (and see that your effort trailed off after mile three) as you review your data on your tablet. And the next time you go to your doctor, she congratulates you on your weight loss and cautions you to keep track of your heart rate during your Sprint 8® workouts – before you even say hello.

That’s what console technology can do – and what I expect it to do in the not-too-distant future. It might sound far off, but it really isn’t when you consider how fast console and personal fitness technology are evolving. In fact, I’d be lying if I said console technology isn’t the most dynamic facet of fitness equipment at the moment.

Learn more about Matrix Fitness.

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Friday
Mar132015

IHRSA 2015 Exhibitor Video: Matrix Fitness

Matrix is among the world's premier commercial fitness brands. With nearly 400 products offered throughout 20 subsidiaries worldwide, Matrix continues to push the boundaries of fitness. Matrix is the commercial division of Johnson Health Tech Co Ltd. (JHT), one of the largest manufacturers of fitness equipment in the world. With over 35 years in the business, JHT has been an ISO 9001 quality company since 1996. Matrix Fitness comprises a complete line of cardiovascular and strength-training equipment for all types of facilities, ranging from health clubs to rehab/physical therapy.

Wednesday
Mar042015

IHRSA 2015 Trade Show Profile: Matrix Fitness

All of the more than 350 booths at the trade show during IHRSA 2015, 34th Annual International Convention & Trade Show, showcase their products or business.

Not many, however, demonstrate them in extended sessions led by industry authorities.

Matrix Fitness, a stalwart on the trade show floor, will be doing just that with 20-minure educational sessions with experts showing off the vast Matrix line. And this includes new products to be unveiled at the trade show, which runs March 12 and 13, including the Connexus group functional training system; In-Trinity® board and training system by Johnny G; and new innovations in connectivity with its Personal Trainer Platform and Workout Tracking Network.

Check them out at Booth 1700.

Read on to see more on Matrix Fitness in its IHRSA Trade Show Profile

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Thursday
Jan082015

Q&A with IHRSA 2015 Keynote Adam Bryant

Adam Bryant, the author, columnist, educator, and creator of The New York Times’ widely read “Corner Office” feature will discuss “Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation” during IHRSA’s 34th Annual International Convention and Trade Show, March 11–14, in Los Angeles.

His keynote address, sponsored by Matrix Fitness, will take place on Friday, March 13, from 9 to 10:30 a.m. For more information or to register, log on to ihrsa.org/convention.

Read on to see what Bryant will talk about and his advice for CEOs.

Click to read more ...

Tuesday
Dec162014

Enjoy These Four Speakers You Won’t Forget—at IHRSA 2015

One of the things at an IHRSA Convention and Trade Show that I always look forward to is listening to the keynote speakers.

They push, engage, stimulate, educate, and entertain, and I walk away from those talks feeling a little bit high—ready to reconsider my personal and professional life and make the changes I need to make me just a little happier and more productive.

If you’d like to feel that way, too, then come to IHRSA 2015, March 11-14 in Los Angeles. Yes, the speakers that IHRSA chooses are that good. 

Arianna Huffington, President and Editor-in-Chief at the Huffington Post Media Group, will ask you to reconsider your own lifestyle when she presents, “Redefining Success: The Third Metric That Can Benefit Your Bottom Line,” on Wednesday, March 11. She’s sponsored by SPRI. 

Next, the author, trendspotter and futurologist Magnus Lindkvist, who’s known to be a colorful, even flamboyant, speaker, will energize you with, “Thinking about the Future in an Uncertain World, on Thursday, March 12. He’s sponsored by Technogym®.

Adam Bryant, the author, and journalist, who writes the The New York Times’ “Corner Office” column, will offer thought-provoking, “Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation,” on Friday, March 13. He’s sponsored by Matrix Fitness.

Finally, the author, and Stanford University lecturer Kelly McGonigal will explore a topic we’ve all wondered about, “The Willpower Instinct,” on Saturday, March 14. She’s sponsored by MYZONE®.

I’ve always wondered about willpower. Haven’t you?

Take a chance; register now. You’ll look forward to L.A. all winter, and come March, you’ll be glad that you got away from the “day to day” at your club and heard something new—guaranteed. 

Thursday
Nov202014

Sponsor Showcase at ChinaFit/IHRSA Forum Is a Hit

The Precor booth during the Sponsor Showcase.The Sponsor Showcase at the 4th annual ChinaFit/IHRSA China Management Forum took place on Thursday with many attendees interested in what some of the biggest Asia-Pacific and companies from abroad had to offer.

IHRSA associate members on display were Technogym, Matrix, True, Precor and InBody. Other companies included IMC and Seca.

For more Sponsor Showcase photos, as well as from the entire event, visit the IHRSA Flickr page.

Friday
Nov142014

Much Interest in IHRSA 2015 at Athletic Business Conference 

The Matrix booth on the trade show floor.The Athletic Business Conference & Expo was busy for IHRSA with many attendees inquiring about IHRSA 2015, which is four months away.

But, of course, the event, which took place Nov. 13-15 in Orlando, Fla., was both educational and trade show for athletic, fitness and recreation professionals. It ran in conjunction with the International Council on Active Aging and the Medical Fitness Association and the National Association for Youth Sports. 

Precor hosted the opening reception at the BB King Blues Club. The trade show featured a lot of flooring, lighting and cleaning products for sports complexes and arenas.

For more on the event and IHRSA members at the trade show, check out the CBI magazine story.

 

Friday
Nov142014

Innovation is a Professional Passion at Matrix

Jon Alling oversees product innovation at Matrix.Every major fitness equipment manufacturer engages in research and development. The process is critical to improving upon what’s been done before; creating the brand-new and better; meeting club operators’ needs more exactly; and providing their members with an exercise experience that’s more engaging, engrossing, efficient, and effective.

“The best insurance policy for the future of an industry is research,” chemist Sir Harold Hartley noted in the last century, and the observation, if anything, is even truer today.

At Matrix Fitness, the commercial brand of Johnson Health Tech. Co., Ltd., R&D is more than a business necessity. It’s a professional passion.

Like all R&D, Matrix Fitness’ process is a compact of facts and intuition, of established systems and improvisation.

For the complete story, go to CBI magazine online.