The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Mark Murray (1)

Wednesday
Apr092014

Ways clubs in small towns battle competition

Sisters Athletic Club looks like many other lodges in the area, making members feel at home.A small club in a rural town can run into problems that the bigger outfits don’t encounter, like fewer members or less chances of raising membership numbers due to fewer prospects.

But that doesn’t mean there aren’t tricks to real in the new members or keep your current members in tow.

Two IHRSA members have come up with tried and true methods that have worked in their small towns. And the beauty is their ways could work in all markets in any country.

Read on to see the clubs and its ideas to compete.