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Entries in MACMA (7)


5 Ways Health Club Managers Can Lead with Confidence

Trish Blackwell, author of The Skinny, Sexy Mind: The Ultimate French Secret kicked off the MACMA conference in Annapolis, MD this week with an inspirational message on leading with confidence.   

The opening reception at MACMA on Wednesday.

During her session, “Confidence Sells: How to Use Confidence to Increase Sales, Reduce Attrition, and Create a World-Class Facility,” Blackwell shared a number of ways to lead with intention and build a culture of confident employees. That message was reinforced by long time IHRSA members, Mitch Wald, Roger Ralph, Allison Flatley, and Bill McBride during their leadership panel discussion.  

What can you do to lead with confidence?  

  1. Be Available: Make sure your staff understand that your doors are always open.
  2. Build Trust: Do what you said you’ll do, when you said you’ll do it!
  3. Affirm Success: A-players need feedback, oftentimes more than anyone else. Say it out loud—don’t assume they know they are doing a good job.
  4. Measure Your Staff Engagement: Use Gallup’s 12 question survey to better understand your staff.
  5. Invest in Your Staff: Give them the knowledge and skills they need to advance their careers.  

Learn how other health club operators recognize their top employees in our “Best Practice” blog post on hiring and staffing.


This Week in the Fitness Industry: Pok√©mon Go Users Play Their Way to Better Health

Pokémon Go Users Play Their Way to Better Health
No doubt by now you’ve seen Pokémon Go players milling around town, eyes glued to their phones as they try to capture and battle with virtual creatures. But Mashable reports there’s a significant benefit to this sudden phenomenon—better health. According to data from fitness tracker Jawbone UP, its users who also mentioned they used Pokémon Go logged 62.5% more steps last weekend compared to their steps taken during a normal weekend. “The spike in steps, roughly 8,375 more than normal, occurred on July 9 and 10, just a few days after the launch of the augmented reality game on July 6,” the Mashable article states. “And although Jawbone can't guarantee that all Jawbone UP users who mentioned Pokémon Go definitely have the game installed, the early data backs up the flurry of mentions on social media linking Pokémon Go to fitness.” 

(Image: Jawbone UP)

IHRSA Board Member Applications Due July 31
If you’re an IHRSA member club operator interested in promoting the association and the fitness industry—and having a little fun while you’re at it—now is the time to consider applying to the IHRSA Board! The IHRSA Board of Directors is an elected group of industry leaders who are chosen to provide strategic direction and insight to the association. The mission of IHRSA is to promote, protect, and grow the health and fitness industry, and board members act as ambassadors charting the course of the association. “The board looks for member club owners and principals that are highly engaged in the association and industry,” says Allison Flatley, chief strategy officer for Corporate Fitness Works and chair of the IHRSA Board Nominations Committee. Learn more about applying for the IHRSA Board. 

MACMA Celebrates Its 30th Anniversay in Annapolis, MD

Thanks to everyone who stopped by the IHRSA booth!


IHRSA to Celebrate MACMA's 30th Anniversary 

IHRSA will be heading south to celebrate the Mid-Atlantic Club Management Association's (MACMA) 30th Anniversary July 13 – 14 in Annapolis, MD.  

The event begins with the fifth-annual golf tournament and will continue on with a jam-packed day of education and networking, including sessions on sales & marketing presented by Tara Sampson, IHRSA member since 2005. The all new "Leadership Panel Power Hour" will be facilitated by long-time IHRSA members Roger Ralph and Mitch Wald, along with Allison Flatley and Bill McBride who are also 2016 IHRSA Institute faculty. 

Taken by IHRSA staff at last year's event.

"The golf tournament has become a fun networking tradition for MACMA attendees," Kerry Campbell, executive director of MACMA says, noting that it is open to fitness professionals, exhibiting personnel, and the public. The tournament will be held at Renditions Golf Club in Annapolis, MD, and is modeled after the best holes on the PGA Tour. “If you enjoy golfing, don’t miss this course," she says. "It is amazing.” 

Keynote speakers Michael Parrish DuDell (author of From the Tank to the Bank: How to Build and Grow a Shark Tank Size Company) and Trish Blackwell (author of Insecurity Detox) will kick off the conference designed for owners, senior managers, personal trainers, account representatives, marketing specialists, and customer service specialists. Breakout sessions will focus on three important entities of running a health and fitness club:  management/leadership; sales/marketing; and fitness. 

Nicole JohnsonNicole Johnson will represent IHRSA at this event and she is excited about the opportunity to network and share ideas with attendees and fellow IHRSA members in the Mid-Atlantic region. Attendees who stop by the IHRSA booth during exhibition hours will return home with free tools, such as the current Health Benefits of Exercise Report to help drive member retention and maximize social media efforts. Join the IHRSA LinkedIn group and begin networking now! 


Excitement and Demand continue to grow for MACMA

The Mid-Atlantic Club Management Association (MACMA) will hold its Annual Summer Conference July 22-23 in Annapolis, MD. Keynote speakers Trina Gray and Mike Moore will kick off the event designed for owners, senior managers, personal trainers, account representatives, marketing specialists, and customer service specialists. Breakout session will focus on 3 important entities of running a health and fitness club: management/leadership; sales/marketing; fitness. A growing exhibit floor allows all the Associate Members an opportunity to discuss services and products in an intimate setting.

"The MACMA Annual Conference has proven to be professional, educational, time-worthy, and cost-effective,"said Kerry Campbell, Executive Director of MACMA.

MACMA is also offering a Jonathan Ross half-day workshop and a golf tournament. Titled, "Create Life Changing Fitness Makeovers for your Clients," the workshop focuses on ways to grow will power, change attitudes, and the power of increasing the complexity of a workout for your personal training clients. 

"The golf tournament has become a fun networking tradition for MACMA attendees," Campbell said, noting that it is open to fitness professionals, associate members, and the public. The tournament will be held at Renditions Golf Club in Annapolis, MD, and is modeled after the best holes on the PGA Tour, Campbell noted.  “If you enjoy golfing, don’t miss this course! It is amazing,” she said.


Mid-Atlantic clubs conference focusing on being unforgettable

Photo courtesy MACMAThe Mid-Atlantic Club Management Association (MACMA), an organization consisting of health, racquet and sports clubs in Maryland, Virginia, Washington, D.C., Delaware, Pennsylvania and New Jersey, held its annual conference this month.

The three-day event was held at the Westin Annapolis. The theme "Sail to the Top" with Dr. Bryan Williams' break-out session "Linking Sales & Service Excellence." He talked about "making yourself unforgettable" by giving five-star service and the double platinum rule - treating others in a way they don't even know they want to be treated.

He listed his three rules to ensuring better sales:

  • Wow me, and I will spend more
  • Listen to me, and I will spend more
  • Care about me, and I will spend more

IHRSA raffled off two full 2015 Annual International Convention & Trade Show passes, won by Kristi Ullmer of Universal Athletic Club and Ellen Lolich of L&T Health and Fitness.

For more, check out the MACMA website. 


MACMA Conference focuses on success

Norm Bossio was the keynote speaker at the 2013 MACMA Conference.Norm Bossio kicked off Mid-Atlantic Club Management Association's 2013 Annual Conference with his topic "How to Burn the Candle at Both Ends Without Burning Out." Having been a keynote speaker at national conferences in virtually every major industry, Bossio's audiences have included clients ranging from Bill Clinton to Stephen King. His message to club owners, "If you don't have a sense of humor, don't run a club. In fact if you don't have a sense of humor don't breathe!" 

He has an electrifying sense of humor himself, but when he wasn't laughing with the crowd his message was:

  • Be Honest, honesty builds trust.
  • Listen to your customers
  • Support your members

Bossio believes the health and fitness industry is a "performing art."  His message of honesty, listening, and support applies to both our professional and personal lives in order for us to continue to be successful.  What we love comes through in everything we do. It's called passion. Passionate people succeed, Indifferent people don't.

MACMA's conference, which was help July 17-18 at Turf Valley Resort, Md., had the theme, "Focus On Success." There were roundtables, workshops and exhibitions.

For more on MACMA, visit



MACMA Conference stresses education

The annual MACMA (Mid-Atlantic Club Management Association) Conference, held July 12 at Turf Valley Resort in Ellicott City, Md., had a resounding message about the importance of education, according to IHRSA Senior Sales Manager Nicole Johnson, who attended the one-day event.

The need to educate consumers, medical community, staff and club owners is what was conveyed to one of the best attended event in years – from both the number of clubs and the number of people. Some of the large groups represented were The Columbia Athletic Club, L&T Heath and Fitness, Big Vanilla, Brick Bodies, Sports Club LA and Merritt Athletic Clubs, to name a few.

MACMA is a professional network of athletic, health, fitness, racquet and sports clubs in Maryland, Virginia, Washington, D.C., Delaware, Pennsylvania and New Jersey.

The conference featured keynote speakers Bryan Williams (“Work Like You Own It; (The Power of Customer Service) and Jon Stetson (“Invest in Your Intuition; How Good Can you Stand it to Be”)., as well as breakout sessions in the areas of management, fitness and medical.