The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in Luke Williams (2)


Disruptive thinking can change the game

Luke Williams, the fourth and final general session speaker at IHRSA 2014 33rd Annual International Convention & Trade Show, isn’t like many other speakers. He doesn’t suggest small, incremental changes, or trying new things in addition to what you are already doing.

The Australian-born professor and author's talk, "Disrupt: Sparking Business Transformation with Innovation," instead suggests shaking things up. He believes in disruptive behavior in which you think way outside the box in order to do things much differently than your competition.

The general session was sponsored by MYZONE (fellow Aussies, by the way).

One example he gave was LittleMissMatched. This company sells not two but three socks in a package and none of them match. Can you imagine that idea in a boardroom? Of course not, that is why the founder suggested it, was denied, and then decided to open his own company, which has sales in the hundreds of millions.

Williams explained that if a company does not consider disruptive thinking and ideas than it could turn into a flavor of the month and be forgotten very quickly.

Read on to see how you can shake things up.


Get a sneak peek on IHRSA 2014 General Sessions

Rarely, if ever, will you hear the same thing from any of the four General Session speakers at the IHRSA Annual International Convention & Trade Show.

This year’s lineup is no different - first impressions, making good decisions, the evolution of marketing and the use of social media today, and how innovation can disrupt an entire industry.

And seeing the presenters are household names and at the top of their respective professions – Sally Hogshead, Dan Heath, Gary Vaynerchuk and Luke Williams – the packed house will certainly bring home plenty of fodder for themselves, co-workers and colleagues.

“I am thrilled with the schedule and lineup of presenters and events for IHRSA 2014, especially the thought-leaders who will headline each day of the four-day Convention,” said Joe Moore, IHRSA president & CEO.

For more on all four General Session speakers, read on.