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Entries in Life is Good (3)


Life Is Good co-founder speaks about marathon bombing

IHRSA has posted quite a few stories relating to the Boston Marathon bombing in April. The following story is another, and while it isn't directly health and fitness industry related, it is related to a past speaker at an IHRSA International Convention & Trade Show. 

For those at this year's event in Las Vegas, you surely remember Bert Jacobs, the co-founder of the Life Is Good company. His keynote speech was whimsical, informative and thought-provoking.

Now, what he and his company are doing in the wake of that horrific event is worthy of this space. And, one of his employees was severley injured from the second bomb but keeps an upbeat outlook.

Read on to see more.


Jacobs: be part of the solution

Those who don’t know the story of Bert Jacobs and his company, Life if good, might not see how it relates to the fitness industry. 

After his general session talk on Tuesday at the IHRSA 32nd Annual International Convention & Trade Show, sponsored by SPRI, the connection is almost a no-brainer.

“Your organization is not about innovations of products,” said Jacobs, who insisted he is not anti-technology. “What it is about is bettering someone’s life. Both my business and yours is about that.” 

For more on the talk, click here.


Bert Jacobs Takes the Stage at IHRSA 2013

"Not healthy to to focus on negative things. We need to hear more about the good things in life." -Bert Jacobs 


Bert Jacobs, Co-Founder & Chief Creative Optimist, Life is good® took the stage today to address a room full of IHRSA attendees. The message he delivered was that Optimism Can Take You Anywhere. Jacobs session was sponsored by SPRI.