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Entries in Les Mills (2)


This Week in the Fitness Industry: Les Mills US Provides Group Training Education via ClubConnect

Les Mills US Provides Group Training Education via ClubConnect
Les Mills US has signed on as a ClubConnect Education Partner, which will enable fitness professionals at more than 4,500 health clubs to learn the latest workouts with the click of a button. As of Thursday, health clubs that use the ClubConnect software will get access to the Les Mills “Tips and Tricks” videos of each of the 12 Les Mills programs, including how to teach BODYPUMP 101, BODYCOMBAT 71, CXWORX 26, GRIT 20 and RPM 74. These videos will help current instructors teach the newest Les Mills releases each quarter. “Les Mills is seen as one of the top leaders in the group training industry,” Jason Davis, President of ClubConnect, said in a release. “I’m excited that they have put their education onto ClubConnect so that it will be seen by fitness professionals who work at the world’s largest and most successful health clubs. By including their education on ClubConnect, fitness professionals at over 4,500 locations will have 24/7 access to their best in class content.

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The Secret to Les Mills' Success: Innovation

“Innovate or perish” is more than just an axiom at Les Mills.

Since its very inception, the Auckland, New Zealand–based provider of pre-choreographed fitness routines seems to have understood that it’s not enough to provide a great product. And it’s not enough to provide great support.
 In the highly competitive and swiftly moving health and fitness sector, a company also has to innovate nonstop, constantly upgrading its product, services, and support systems.

Since Les Mills introduced BODYPUMP, its first program, in 1990, until this spring, when it announced its new “Relationships Beyond Memberships” initiative—it’s been doing just that.

BODYPUMP, which seamlessly integrated aerobics, weights, and music, sparked a true evolution in group exercise, and provided the foundation for an international programming empire. Today, the company’s portfolio includes 20 scientifically based, licensed group fitness and team-training programs. Prominent among them are RPM (indoor cycling); BODYCOMBAT (mixed martial arts); BORN TO MOVE (youth-specific training); and the recently introduced LES MILLS SPRINT (high-intensity cycling) and LES MILLS GRIT.

The firm’s offerings are now staged in more than 17,500 clubs in 100 countries, and, each week, millions of people participate in at least one of their classes.

The company may be best known— and rightly so—for the inventiveness and effectiveness of its programming, but it’s always explored new, cutting-edge possibilities. In recent years, it’s moved into the realms of pop-up studios and virtual editions of its pro- grams. In 2014, Les Mills launched “Immersive Fitness,” an original group-ex concept that makes use of a spectacular purpose-built studio. Participants are surrounded by cinema-quality video projected on three walls, while an instructor cues exercise moves synchronized with music and graphics. 

“It’s an integration of technology, exercise education, and creative design,” says Les Mills, Jr., the founder’s grandson, who was involved in the program’s creation.

Continue reading about Les Mills' innovative programs in the August issue of CBI.