There’s a nasty little secret in our industry, and it has nothing to do with pricing, or contracts, or trainer certifications, or the cleanliness of your club. The secret: Most people don’t enjoy exercising. In fact, many of them actually dislike working out. That’s the naked, unvarnished truth. Fortunately, there is a solution: making exercise fun and entertaining.
Turning club-based physical activity into something that’s engaging and enjoyable will keep members coming through your doors over and over again. That’s good for them—and it’s good for you. We know that’s true, in theory, but how can you make exercise and entertainment synonymous in reality? For suggestions, CBI interviewed six industry thought leaders to get their take on how to achieve that golden goal—with and without the use of technology.