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Entries in Les Mills (16)

Thursday
Nov202014

Make Your Members Fall In Love with Fitness

Christophe Andanson“Growing membership is about building exercise adherence,” said Christophe Andanson, CEO of Les Mills Euromed, in a presentation at the 4th annual ChinaFit/IHRSA China Management Forum. Noting that the industry has a serious retention problem, he urged attendees to focus on getting members to visit the club at least once a week. “Two or more times would be even better,” he said.

Andanson contended that people join health clubs because they need help getting motivated to exercise. “They are looking for entertainment, community, and results – in other words, motivation,” he said.

“Attendance is the most important metric in the industry. You pay commissions to sales staff for signing up new members,” he continued. “Think about incentivizing your group exercise instructors based on how many people they have in their classes. The relationship between the instructor and participants is important – instructors make people fall in love with fitness.”

Also critical to motivating members is educating them about the health benefits of exercise, the importance of eating right, and abandoning unhealthy habits such as smoking, Andanson said. “If we don’t educate our members, we will lose them.”  

Andanson also emphasized the importance of club design and décor in creating a high-energy workout environment that would help to motivate members to visit the club and take classes more often. “Get rid of the mirrors in your group exercise rooms; people who feel they are out of shape do not want to look at themselves while working out.”

Finally, he said, focus on building community. Make the club a place where members can do things other than exercise. Help them connect to members with similar interests.

Monday
Nov032014

Les Mills Now Has Protein Supplement 

Les Mills is venturing into a new area that should pair well with its high intensity, energy sapping workouts.

The New Zealand-based company has introduced a protein supplement - Les Mills Good Protein. The product has only six ingredients, is sweetened with a natural sweetener and will provide energy and help with recovery.

“After asking our instructor tribe, we found many of the sports nutrition products they were using contain added sugars, fructose, fillers, and artificial sweeteners,” says Dr. Jackie Mills, Group Fitness director, Les Mills International.

Check out the Les Mills website for more on Good Protein.

Wednesday
Oct222014

Les Mills GRIT to Be Offered at 24 Hour Fitness

Business Wire photoLes Mills’s high intensity interval training series GRIT will be exposed to thousands of more people after a new deal with 24 Hour Fitness.

GRIT will be offered at more than 200 24 Hour Fitness locations beginning in December. There are three GRIT options:

  • LES MILLS GRIT CARDIO – Designed to burn fat and rapidly improve athletic capability.
  • LES MILLS GRIT PLYO – Combining the principles of plyometrics and power agility training, this program utilizes an exercise bench to build a powerful, agile and athletic body.
  • LES MILLS GRIT STRENGTH – This workout combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. 

“With the visionary support of 24 Hour Fitness, Les Mills can confidently say we are advancing our mission to create a fitter planet,” said Randy Drake, vice president of Business Development at Les Mills. 

For more information, visit Yahoo! Finance.

Friday
Sep122014

West Wood Clubs fight slow economy with Les Mills

A Les Mills class at West Wood Club.West Wood Clubs, in Dublin, give Les Mills programs a lot of credit for the facilities thriving during a slow economy.

Its Clontarf Road location has seen a 55% increase in group exercise class attendance and 1 in every 3 visits will attend a Les Mills Class.

"During the recent economic downturn in Ireland when many clubs were losing members at a staggering rate, Clontarf bucked the trend and improved its attrition," said Alan Leach, general manager. "I believe the huge improvements in club usage, group X attendance, and retention is 100% down to the amazing product that Les Mills provides.”

Visit www.westwood.ie for more on the clubs.

Friday
Sep052014

This Week in the Fitness Industry: new program by Les Mills

Photo courtesy Les Mills YouTube channelYeah, we know we say this all of the time, but, really, this may be one of the more diverse editions of This Week in the Fitness Industry. To wit:

  • Les Mills workout puts you 'in the zone'
  • Iraq vet becomes personal trainer to help others
  • Health club chain offering chance to meet KISS
  • Private equity firm sells off clubs

More on each can be found at This Week in the Fitness Industry.

Thursday
Jun262014

Les Mills introduces new weights; giving away a set

To celebrate the ability to now purchase Smartbar through it's website, Les Mills will give away a 10-piece set to a fitness club.

Clubs can register through June 29 on the Les Mills Facebook page. A winner will be announced on June 30 on its Facebook page.

Starting June 30, Les Mills will begin selling the barbells that have a new ergonomic design and can be used as dumbells, too.

Les Mills is also introducing a new step system, Smartstep.

 

Thursday
Oct242013

Video: Les Mills plyometric workout at Club Industry

Les Mills showed off its GRIT: plyo workout - an intense plyometrics-based workout - Thursday at Club Industy Live, a stage at its trade show.

 

Monday
Jul012013

IHRSA forges partnership in Croatia 

Signing ceremony with Hans Muench, left, director of IHRSA Europe, and new IHRSA partner Laurent Duchene.

At the FRIC Fitness and Wellness International Congress in Rijeka, Croatia, on June 22, a strategic partnership was announced between IHRSA and CLT Sportski Savjeti (representative for Les Mills in Croatia).

“IHRSA is pleased to work with a strong partner in the newest EU country," stated Hans Muench, director of IHRSA Europe. "By partnering with CLT, IHRSA is leveraging global strengths and local expertise in order to grow the sector and raise awareness about the health benefits of exercise.” 

For the complete press release, go to the IHRSA Media Center.

Tuesday
Mar262013

IHRSA 2013 Exhibitor Video: Les Mills International 

Wednesday
Sep192012

LIW is busy and productive

Pictured, from left, are Hans Muench and Alison O’Kane Giannaras, of IHRSA, and David Stalker and Hayley Pavlou, of the Fitness Industry Association.Leisure Industry Week, which runs Sept. 17-21 in Birmingham, England, got off to a strong start earlier this week. One of the UK’s largest health industry events, LIW is divided into six sections - Health & Fitness, Sport, Eat & Drink, Pool & Spa, Play & Attractions and Leisure Facilities. 

The trade show was busy with Ojmar, Cybex, Matrix, Technogym, Keiser, MyZone, Les Mills, Star Trac, Precor and Vicore among the booths. 

More than 9,000 attendees are expected to see the latest products, take part in interactive features and attend educational discussions.

IHRSA staff Hans Muench and Alison O'Kane Giannaras were busy on the first two days with meetings with the Fitness Industry Association, IHRSA´s Strategic Media Partner Health Club Management, Fitness First UK, and Europe Council members Kilian Fisher and Doug Miller.