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Entries in Latin American Report (5)


Latin American Health Clubs Generate $6 Billion in Revenue 

The health club industry in Latin America is robust and growing, according to the new IHRSA Latin American Report (Second Edition).

Continue reading "Latin American Health Clubs Generate $6 Billion in Revenue."

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17th Annual IHRSA / Fitness Brasil Kicks off in São Paulo

The 17th Annual IHRSA / Fitness Brasil kicked off in São Paulo this morning, with IHRSA Latin America Manager Jacqueline Antunes delivering the opening welcome address.

Maturity, Change, and Knowledge

“Today, more than ever, the Brazilian fitness industry will achieve changes through the union on behalf of the industry for public policies that benefit all of you,” she said. “The place and the voice of the industry should be through an association, in this case, ACAD Brasil—the Brazilian health club association.”

Antunes recognized former Olympian and IHRSA Board Member Gustavo Borges, the new president-elect of ACAD. She also explained the theme of this year’s convention—“maturity to change to know”—and the event hashtag #multipliqueconhecimento, meaning “multiply knowledge.”

“The Brazilian health club industry is over 30 years old—just this stage of maturity—and must face the challenges in ‘mature’ way, making the right decisions based on knowledge gained through meetings like these,” she said. “IHRSA really believe we make our industry strong whenever we multiply knowledge, whether in conferences like this, online through websites, mobile applications and social networks.”

As her contribution to multiply knowledge, Antunes unveiled some new statistics from the yet-to-be-released IHRSA Latin America Report 2016.

  • Total number of Brazilian clubs: 34,509 (second position on the top 10)
  • Total number of Brazlian members: 9,662,520 (second) position on the top 10
  • Brazil occupied the 4th place after Germany and the UK
  • Total revenue: US$ 2.1 billion = R$ 7.0 billion (10th position on the top 10) 

Continue reading about the Fitness Brasil opening keynote address.

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New resources for Portuguese-speaking club operators

On Aug. 28, during the 15th Annual IHRSA /Fitness Brasil Conference & Trade Show in São Paulo, Brazil, IHRSA President and CEO Joe Moore announced the release of three new resources for Portuguese-speaking club operators. New 28-page Infopacks on management & planning, marketing, and sales & trends are free for IHRSA members, and include key information on trends and case studies. Non-members may purchase the PDFs from the IHRSA Store for $15 each, or $40 for the full set of three.

In addition to the new Infopacks, The 2012 IHRSA Latin American Report: Size & Scope of Key Health Club Markets is also available in Portuguese (as well as English and Spanish). This is the most comprehensive examination of key Latin American health club markets available anywhere. Sponsored by Hoist Fitness, this research publication was produced in collaboration with Mercado Fitness (Argentina) and supported by Fitness Brasil. The 60-page report retails for $149.95 (non-members) and $74.95 (members).

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First-ever Latin America Report available during IHRSA Store sale

The IHRSA Latin American Report—available in English, Spanish and Portuguese—is the most comprehensive examination of key Latin American health club markets available anywhere. Sponsored by Hoist Fitness, this research publication was produced in collaboration with Mercado Fitness (Argentina) and supported by Fitness Brasil.

According to the new publication, the health club industry in Latin America is robust. The fifteen Latin American markets analyzed in the report generate $5.6 billion in revenue from more than 46,000 clubs. Nearly 15 million Latin Americans are members of a health club. Brazil, alone, accounts for more than half of the health clubs in Latin America with 23,398 clubs. Argentina has the highest penetration rate among all Latin American markets as 5.7% of Argentineans belong to a health club.

"The report provides insight into a region where credible data is scant or non-existent," says Jay Ablondi, IHRSA's executive vice president of global products. "Credit goes to Mercado Fitness, Hoist Fitness, IHRSA's many strategic partners throughout Latin America, and, of course, the innovative club leaders who were interviewed, for making this groundbreaking publication an indispensable resource for owners, investors, fitness industry suppliers and the media."

Pick up the IHRSA Latin American Report during the IHRSA Store Spring Sale, which runs through June 30, 2014. Enter the promo code SPRING2014FS at checkout and save 15% when you spend $50. You will also receive free shipping to the continental United States. Visit to search for many more items available.

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Latin American report now available in English

Last summer IHRSA unveiled a new report that looked into the health club industry in Latin America.

The first-of-its-kind publication has been available in Spanish and Portuguese, until today. It is now printed in English.

“I believe it is essential for industry entrepreneurs to have information that will help them to make good decisions,” said Guillermo Velez, editor and director of Mercado Fitness. “In addition, the worldwide industry needs to have a realistic scope of the opportunities available in our region.”