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Entries in keynote speakers (42)

Monday
Jun052017

ICYMI: Videos of IHRSA 2017 Keynotes Now Available for Purchase

Back in March, some dynamic keynote speakers captivated the IHRSA 2017 audience in Los Angeles, sharing their insights on consumer data, innovation, branding, and storytelling. Their presentations lit up social media, with many attendees sharing quotes, photos, and takeaways.

If you’re an IHRSA member and you weren’t able to attend the keynote presentations, or if you just want to watch them again, we have good news—MP4s of three IHRSA 2017 keynote presentations are now available for purchase.

Continue reading "ICYMI: Videos of IHRSA 2017 Keynotes Now Available for Purchase."

Click to read more ...

Monday
Mar132017

The Top Social Media Moments of IHRSA 2017

IHRSA Board Selfie

IHRSA's Board of Directors kicked off IHRSA 2017 week with a board meeting, and got silly during the portrait shoot.

 

Two Keynotes Streamed on Facebook Live

For the first time, we streamed two of our keynote speakers—Martin Lindstrom and Johnny Earle (above)—on Facebook Live, reaching thousands of people who couldn't watch the presentations in LA. 

 

A Trade Show Marathon

Nadia Ruiz ran 26.2 miles on a treadmill at the SportsArt booth, raising more than $4,000 for the Make a Wish LA campaign. 


Johnny Cupcakes Retweet

The official Johnny Cupcakes Twitter account showed IHRSA some love by re-tweeting us to its 92,600 followers.  

 

Cool to see @tamrajudge and @eddiejudge outside the #IHRSA2017 Live studio!

A post shared by IHRSA (@ihrsa) on Mar 10, 2017 at 10:58am PST

The Real Housewives of IHRSA

You never know who you'll see at the convention! In 2015 Gronk worked out in the Life Fitness booth. This year Tamra and Eddie Judge, as seen on Bravo's "The Real Housewives of Orange County," were here promoting Cut Fitness and Woodway Treadmills.

 

Snapchat Filter Success

We created two official event Snapchat filters—another first—and hundreds of you used them!

 

$3 Million Raised at Augie's Bash

An impressive sum was raised at the BASH for Augie’s Quest, Life Fitness Co-founder Augie Nieto’s cure-driven effort focused on finding treatments and cures for ALS. 

Friday
Mar102017

5 Gym Branding Tips from Johnny “Cupcakes” Earle at IHRSA 2017

Johnny “Cupcakes” Earle doesn’t own a gym, but if he did he’d have a gift shop filled with products that he designed. His gym would also serve delicious, healthy food, play good music, and offer a number of events to help build a community.

(Sounds like a great business plan, if you ask us.)

Earle explained how his business, Johnny Cupcakes, grew from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors in his Friday, March 10 IHRSA 2017 keynote presentation, sponsored by Matrix Fitness. In addition to sharing details about his road to business success, Earle suggested several actionable tips for health club owners. Here are our favorites: 

1. Humor and design matter. “Humor and good design are very inviting elements to a brand new customer—especially millennials. If they’re looking at a gym with the same typography as TGI Friday’s, they might not want to go to that gym.”

2. Create a seasonal marketing/promotions schedule. “Whatever type of business you have, you can always utilize the different seasons and pop culture and sports as new ways to reach out to past, present, and potential customers. You can raffle off tickets at your gym for a baseball game and have a new prize every month for existing members and new members, you can have events—there are so many things you can do.”

3. Generate word-of-mouth marketing. “Try new things to give bloggers and writers a reason to write about what you’re doing. If you’re doing the same thing you’ve been doing for years, why would someone write about your business? If you take some of your marketing budget to do new experiences, it’s advertising because people do the talking for you.”

4. Tell your story. “You don’t have to have a stuffy, simple mission statement. You can have a mission statement, but give [potential members] your history. Let someone who’s signing up for your sports club know you’re a person, too.” 

5. Never stop creating new experiences. “People thrive off new experiences—they yearn for it. Whether they’re going out to eat or to a sports club or to the movies, they’re looking for the most unique experience that they can have. Their time is valuable. Why would they support a business that’s been doing the same thing for years? If you want new results, you have to do new things.”

Wednesday
Mar082017

How the Fitness Industry Can Thrive in the Digitized Workplace 

When Seth Mattison, founder and chief movement officer of FutureSight Labs, asked the audience at today’s IHRSA 2017 keynote presentation what changes and challenges are making the fitness industry more difficult today than it was 10 years ago, several hands shot up.

“People expect higher levels of service.”

“Members want immediate answers.”

“It’s difficult to keep up with technology.”

And even, “there are too many entitled millennials!”

All of those challenges—and more—are the result of the increasingly digitized workspace, Mattison said in the MYZONE-sponsored keynote. Today’s customer expects speed and efficiency, are more informed than ever before, and come from a number of vastly different generations. 

Continue reading "How the Fitness Industry Can Thrive in the Digitized Workplace."

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Wednesday
Feb012017

Johnny ‘Cupcakes’ Earle Brings Out-of-the-Box Branding to IHRSA 2017

Johnny ‘Cupcakes’ Earle—branding expert, and founder of zany apparel company Johnny Cupcakes—will explain how to turn feelings, memories, and magic into loyal customers at IHRSA 2017.

He recently spoke to CBI about his entrepreneurial beginnings, “street research,” and his Willy Wonka approach to business. Earle’s IHRSA 2017 keynote, sponsored by Matrix Fitness, will take place on Friday, March 10 in Los Angeles.

CBI: You’re delivering a keynote speech on “Viral Business: Inspiring Customer Loyalty” at IHRSA’s 36th Annual International Convention & Trade Show in Los Angeles. What can attendees hope to learn?

Johnny Earle: While my presentation will contain dozens of nuggets for the audience, in general, I’ll be providing everyone with a blueprint for cultivating brand loyalty by creating unique customer experiences.

Continue reading "Johnny ‘Cupcakes’ Earle Brings Out-of-the-Box Branding to IHRSA 2017."

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Thursday
Jan052017

How the Workplace ‘Relationship Revolution’ Will Impact Health Clubs

Technology has sparked a relationship revolution, and IHRSA 2017 keynote speaker Seth Mattison knows how to win it.

Mattison has his finger on the pulse of today’s changing workplace. An internationally renowned expert on workforce trends and generational dynamics, he combines insights from his personal experience, from his work in the field, and from cutting-edge research to develop fresh perspectives on leadership.

As the founder and chief movement officer of FutureSight Labs, Inc., based in West Hollywood, CA, Mattison counsels many of the world’s leading brands on the key shifts now occurring with respect to leadership, talent management, and change and innovation.

Club Business International spoke to Mattison to learn about the digital relationship revolution and find out more about his March 8 keynote, which is sponsored by MYZONE.

Continue reading "How the Workplace ‘Relationship Revolution’ Will Impact Health Clubs."

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Thursday
Oct202016

And the Fourth IHRSA 2017 Keynote Speaker Is


Soraya Darabi, co-founder of Zady, a clothing and consumer goods e-commerce company, will be joining three other dynamic keynote speakers at IHRSA 2017, March 8-11 in Los Angeles. 

Darabi has her finger firmly on the pulse of today’s constantly-changing media landscape. As a leader in next-generation digital communications and e-commerce over the past decade, Darabi has helped numerous brands and companies of all sizes anticipate, understand, and maximize emerging digital trends. 

She began her career as the first-ever manager of digital partnerships and social media for the New York Times, where she formed and implemented the global news leader’s digital and social media strategies, which are still in place today. Most recently, Darabi is co-founder of Zady.com and was named one of Fast Company’s “Most Creative People in Business.” 

In this session, Darabi will explore the unique strategies and best in class tips for creating a customized engagement plan for your industry and organization that helps to lasso the current and next generation of consumers, clients, and users. 

Darabi will present her keynote address, “Relationship Revolution: Building Better Connections in the Digital Age,” on Saturday, March 11 at the L.A. Live Complex. Learn more about IHRSA 2017.

Friday
Sep232016

Meet the IHRSA 2017 Keynote Speakers

A talent management guru, an internationally acclaimed branding expert, and an entrepreneur with an unlikely success story will keynote IHRSA 2017

This March, the IHRSA International Convention & Trade Show returns to Los Angeles, CA, and will feature more than 100 education sessions taught by some of the most successful individuals in the health club industry. Here’s a preview of three dynamic keynote speakers who will set the tone. 

â€ȘSeth Mattison, founder and chief movement officer of FutureSight Labs 

Session: Relationship Revolution: Building Better Connections in the Digital Age (sponsored by MYZONE

Date: Wednesday, March 8 

Expertise: Seth Mattison is an internationally renowned expert on workforce trends and generational dynamics. As founder and chief movement officer of FutureSight Labs, Mattison advises many of the world’s leading brands and organizations on the key shifts happening around talent management, change and innovation, leadership and the future of work. 

Named to the Editors’ Picks for Favorite Speakers of 2013 by MeetingsNet, Mattison offers actionable content that can immediately impact business performance. With his finger on the pulse of today’s changing workforce, Mattison blends storytelling from his own personal experience working with category-leading brands while leveraging cutting-edge research to develop fresh perspectives on the key strategic issues most relevant for today’s leaders. 

Martin Lindstrom, author, change agent, and brand futurist 


Session:
Forget BIG Data – Small Data Defines the Future (sponsored by Technogym

Date: Thursday, March 9 

Expertise: Martin Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers 50 Global Management Thinker” in 2015. 

Lindstrom was named one of TIME magazine’s "World's 100 Most Influential People" and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology, Brandwashed, and Small Data. He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company, and GlaxoSmithKline.

Johnny Earle, branding expert, and founder of Johnny Cupcakes 


Session:
Viral Business: Inspiring Customer Loyalty (sponsored by Matrix Fitness

Date: Friday, March 10 

Expertise: Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world's most sought after retail locations. 

In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

Soraya Darabi, co-founder of Zady


Session: Relationship Revolution: Building Better Connections in the Digital Age (sponsored by Daxko / CSI Software)

Date: Saturday, March 11

Expertise: Darabi has her finger firmly on the pulse of today’s constantly-changing media landscape. As a leader in next-generation digital communications and e-commerce over the past decade, Darabi has helped numerous brands and companies of all sizes anticipate, understand, and maximize emerging digital trends. 

She began her career as the first-ever manager of digital partnerships and social media for the New York Times, where she formed and implemented the global news leader’s digital and social media strategies, which are still in place today. Most recently, Darabi is co-founder of Zady.com and was named one of Fast Company’s “Most Creative People in Business.” 

Learn more about IHRSA 2017, March 8-11 in Los Angeles, CA.

Thursday
Apr282016

Attention Members: Videos of IHRSA 2016 Keynotes Now Available for Purchase

Back in March, four dynamic keynote speakers captivated the IHRSA 2016 audience in Orlando, sharing their insights on marketing, strategy, social media, and consumer psychology. Their presentations lit up social media, with many attendees sharing quotes, photos, and takeaways. 

If you’re an IHRSA member and you weren’t able to attend the keynote presentations, or if you just want to watch them again, we have good news—MP4s of all four IHRSA 2016 keynote presentations are now available for purchase. 

It’s Dot Complicated: Exciting Trends Impacting Your Business Right Now
Randi Zuckerberg, Author, and Founder & CEO, Zuckerberg Media 

Sponsored by Matrix Fitness 

In this entertaining, engaging talk, which feels as much as a one-woman show (complete with musical performance and audience interaction), Randi Zuckerberg takes you through ten of the most exciting trends in tech / business / leadership / entrepreneurship that you just can’t ignore, if you want to build successful, sustainable businesses. 

Learn more about Randi Zuckerberg’s IHRSA 2016 keynote address. 

Youtility: Smart Marketing is About Help, not Hype
Jay Baer, Author, and Founder, Convince & Convert 

Sponsored by SPRI 

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” 

In his presentation, Jay Baer will deliver a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business. 

Learn more about Jay Baer’s IHRSA 2016 keynote address. 

Leadership Essentials
Greg McKeown, Author, and CEO, THIS, Inc. 

Sponsored by Technogym® 

In his keynote presentation, Greg McKeown will demonstrate why leading as an essentialist is critical for taking teams to the next level and producing breakthroughs in results and innovation. He will teach five principles, providing examples on how teams and companies can be killed by their own success—and what to do instead. Using evocative stories, hard questions and thought-provoking exercises, this will be an interactive keynote session. 

Learn more about Greg McKeown’s IHRSA 2016 keynote address. 

Consumer Behavior: Creating Habit Forming Products
Nir Eyal, Author, and Entrepreneur, Habit-Forming Products 

Sponsored by MYZONE® 

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions and many more by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. 

Learn more about Nir Eyal’s IHRSA 2016 keynote address. 

MP4 videos of the keynote presentations are available for purchase individually ($69 each) or as a set of all four ($249). 

Wednesday
Mar302016

IHRSA 2016 Attendees Join Randi Zuckerberg On Stage for Facebook Live Broadcast

When Randi Zuckerberg announced she was going to invite IHRSA 2016 keynote attendees to join her on stage, Fred Hoffman was determined to be one of them. 

“When she had mentioned that she was going to ask for volunteers, I thought, I’m so up there—I’m definitely getting up there,” says the Paris-based Fitness Resources owner. 

Hoffman and six other audience members joined Zuckerberg on stage during her Matrix Fitness-sponsored keynote address to participate in a Facebook Live broadcast, which has now been viewed more than 15,000 times. 

“We are on stage at IHRSA! I’ve never done this—I’ve never been live on stage at a keynote,” Zuckerberg said, speaking into her phone’s camera before turning it to face the audience. “By the way, I’m here with a few friends—just, you know, hanging with 2,000 of my favorite friends and my new besties on stage here.” 

The Zuckerberg Media founder and CEO then panned her phone to her on-stage guests, asking each person to introduce themselves. Among them were a Bellicon employee, an attendee from Brazil, an aqua spin instructor, Kate Golden from Newtown Athletic Club, Vic Victorino from O2 Fitness, Tonya Houston from Temple Builders Fitness Center, and, of course, Fred Hoffman. 

“She was fantastic. Honestly, that was the highlight—not just being up there with her, but the keynote was the highlight,” he says. “I thought her message was great. She’s clever, she was entertaining, and I learned a lot. I have a lot of things I want to go back home now and research, just on tech and on mobile apps. It was really great—being up there was really fun.”