The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in Jason Reinhardt (12)


Shape the Future of the Health Club Industry by Joining the IHRSA Board

If you’re an IHRSA member club operator interested in promoting the association and the fitness industry—and having a little fun while you’re at it—now is the time to consider applying to the IHRSA Board! 

The IHRSA Board of Directors is an elected group of industry leaders who are chosen to provide strategic direction and insight to the association. The mission of IHRSA is to grow, protect, and promote the health and fitness industry, and board members act as ambassadors charting the course of the association.

Continue reading "Shape the Future of the Health Club Industry by Joining the IHRSA Board."

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Lessons in Fitness Leadership: Small Victories Equal Big Victories

The Lessons in Fitness Leadership series highlights IHRSA’s industry leaders and thanks them for their continued commitment to growing, promoting, and protecting the health club industry. By sharing their business expertise, we hope that you will get to know them, what they've learned along the way, and how they view leadership.

Jason Reinhardt
Owner and Founder
Go M.A.D. Fitness

What is the most fulfilling part of being a business leader in the fitness industry?

The ability to make a difference through health and fitness. I don’t think any other industry makes the same kind of difference in the lives of others as ours does. Working in this industry is rewarding, motivational, and inspiringwe inspire youths to be active from a young age, while also encouraging seniors to be active as a way of prolonging life. To me, continuing to make a difference through health and fitness is most fulfilling. 

Continue reading "Lessons in Fitness Leadership: Small Victories Equal Big Victories."

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Topline Findings from the IHRSA Health Club Equipment Report

This is the data, and the research publication, that the health and fitness club industry has been waiting for.

For years, there have been documents that have allowed club owners and operators to benchmark virtually every aspect of their business: best practices, programming, salaries, financial performance ... everything, that is, except what they do with equipment.

The new IHRSA Health Club Equipment Report: Spending, Utilization, and Programming Trends remedies that shortcoming of long standing.

An ‘Invaluable Reference’ for Club Operators

“This report provides owners with the vital information they need to understand equipment practices,” says Jay Ablondi, IHRSA’s executive vice president of global products. “It’s an invaluable reference operators can use to compare their spending practices, purchasing considerations, and programming trends against those of their peers.”

The soundness and success of the Health Club Equipment Report (HCER) is due, in part, to the clarity of its objective, the expertise of its creators, and the active participation of club practitioners.

“Before kicking off this project with IHRSA, we sat down with club operators to learn what they wanted in a report,” says Brian Kane, the senior manager for commercial management and consumer insights for Precor, Inc., the sponsor of HCER. “We showed them a variety of industry reports and asked them about the usefulness and approachability, and the reaction we got was consistent. ‘Great data,’ they told us, ‘but how does it help me make better decisions?’”

HCER’s Topline Tips

Click to enlargeSome of the topline findings contained in the report, based on responses from 93 companies representing 437 health and fitness facilities, are intriguing and illuminating.

The responding clubs indicated that they spent an average of $84,000 on equipment in 2015, and there was a distinct link between spending and revenue growth. The top-performing clubs spent an average of $90,000, achieving an annual growth rate of 10.2% versus 3.8% for the entire sample.

Some 50.6% of the respondents were multipurpose facilities, 45.1% were fitness-only clubs, and 4.4% were studio/boutique operations.

In terms of space allocation, cardiovascular equipment claimed the biggest share (20.1%), followed by traditional strength (15.7%), group exercise (12.1%), and functional-training (8.2%) offerings.

“Cardio is still king,” says Molly Kemmer, the regional manager for EXOS/Medifit, based in Florham Park, NJ.

Digging a bit deeper into the numbers, HCER stipulates that 33.9% of clubs’ cardio inventory consists of treadmills, 25.6% of elliptical, and 14.7% of upright and recumbent bikes.

Comparing his own club’s metrics with HCER’s stats, Jason Reinhardt, the founder and owner of Go M.A.D. Fitness, in Monroe, MI, says, “I think we have a good blend when it comes to this report. We understand the value of a large cardio offering, group fitness classes, and personalized training. ... We offer seven lines of equipment, and at least three of everything, so people can come in and work out rather than waiting for equipment to become available

Continue reading about the IHRSA Health Club Equipment Report in the September issue of CBI.


IHRSA Welcomes New Members to the IHRSA Board of Directors

IHRSA proudly welcomes Steve Capezzone, Jason Reinhardt, and Anastasia Yusina as newly elected members of the IHRSA Board of Directors. The board-elect will serve a four-year term from July 1, 2016 to June 30, 2020. 


Steve Capezzone is CEO of New England Fitness & Wellness. He is a 35-year veteran of the industry with Healthtrax. In July of 2015, Steve purchased eight facilities from Healthtrax, and just purchased a ninth center last month. As a graduate of the University of Connecticut, Steve started with Healthtrax as a fitness technician, and worked his way up to the Chief Operating Officer position. Steve’s strong background in fitness, sales, facilities and medical partnering make him a strong and versatile leader for these centers.


Jason Reinhardt is the owner and founder of Go M.A.D. Fitness, which stands for Go Make A Difference and currently has two locations in southeast. Michigan. Jason is an industry veteran who has held several executive leadership positions over his 18 years in the industry. Jason is a seasoned speaker for IHRSA and has served on the faculty for The IHRSA Institute. Jason shares his passion for health and fitness with his wife Kelly and two boys Cole and Brady.

Anastasia Yusina, graduated from Moscow University, Paris Institute of Political Sciences, and Moscow International Relations Institute. She holds a Ph.D. in economics. Anastasia is president of Fitness System Holding, founder of Orange Fitness and City Fitness health clubs, and developer of the Gravity Studio microGym concept in Florida. She is a member of the IHRSA European Council and was awarded the 2011 IHRSA European Club Leadership Award.


Remember to Keep Current Members Happy During 'New Year's Resolution' Busy Period

Clubs see an influx of new members in January, resulting in crowded areas.Health club owners and management are so busy signing up new members and catering to their needs, during the influx of “New Year’s Resolutions” members in the first few weeks of January, it can be easy to forget your current members.

Most longtime members have been lifting weights and taking classes for years with nary a peep. So not realizing they may be inconvenienced for the first couple months of the year would be understandable if they don’t bring it to your attention.

According to IHRSA, January is the busiest month for new memberships, with 12% of all contracts signed in the first month of the year. You would be hard-pressed to find a club that doesn’t see increased traffic for the first couple months of the year.

So, what is the best way to assure one big happy family – both new members and veterans?

Read on to see what club managers have to say.

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Free Webinar to Educate on Convention Educational Sessions

A spekaer at IHRSA 2014 .All it takes is one take-home nugget in order to make attending IHRSA 2015, 34th Annual International Convention & Trade Show worthwhile.

That piece of information you implement at your club or company can result in increased sales or members, better member experience or a more favorable bottom line.

There will most likely be countless reasons to spend four days with thousands of peers and colleagues – seeing products in the trade show, gaining ideas from the many educational formats, and networking and making friends at the countless social events. But most attendees are able to take something from an educational session and use when they return to the office.

IHRSA 2015 is March 11-14 at the Los Angeles Convention Center. That is two months away!

To get you in the mood, and excited, for the sessions IHRSA is offering a free webinar (for members and clubs eligible for membership) on Jan. 20, 2 to 3:30 p.m. EST.

Read on to see who is speaking, what their topic is, and how to register for the webinar.

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Show Your Passion During IGNITE at IHRSA 2015

Jason Reinhardt talks about lead generation during the 2014 IGNITE session.Maybe seeing what Mark Miller has done on the final day of the IHRSA Annual International Convention & Trade Show for the past two years – and plans again in 2015 – will be proof enough.

When many people have decided to shift into cruise control after a busy and information-laden three previous days, Miller, vice president of Merritt Athletic Club in Baltimore, Md., has participated in the first two years of IHRSA newest offering, IGNITE. And, if the selection committee allows, Miller plans on presenting again in 2015 in Los Angeles.

“What I really like about IGNITE is it is bite-sized morsels of information. Rather than trying to do a whole presentation that may be overwhelming, IGNITE is … quick, succinct and to the point,” he said. 

IGNITE, which will run in a 75-minute session on the final day of IHRSA 2015, allows presenters five minutes and no more than 20 PowerPoint slides to talk about a single subject that can be informative, thought-provoking, personal or funny.

The deadline for applications for IGNITE is Dec. 5, which is a month earlier than previous years.

Read on for more on IGNITE and how to register.

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How has membership sales changed?

When it comes to health clubs, what’s one of the most important, indeed critical, aspects of the operation?

The answer is: membership sales.

The most important aspect of the business, of course, is member service, but the sale comes first - you can’t serve a client until you have one.

That’s why, during IHRSA’s 33rd Annual International Convention and Trade Show in San Diego, no less than eight sessions were devoted to the topic. That’s also why, this month, CBI turns to the participants in one panel discussion, “Generating Leads and Positioning Your Sales Team for Success,” for their best thoughts on the subject.

The four - moderator Chuck Hall, Jason Reinhardt, Amanda Konigsberg, and Shawn Stewart - emphasize the importance of well-defined sales systems, the need to monitor key performance indicators, the critical role of referrals, the use of strategically sophisticated promotions, the seminal impact of social media, the centrality of community involvement, and the need to remain alert to changes in the greater membership sales environment.

See the entire story on new ways to sell gym memberships here.


IHRSA webinar: sell experience vs. price

Jason Reinhardt truly believes that you can’t judge a book by its cover when it comes to sales. One just never knows who is going to buy a membership and who is only looking for a free day at the gym.

Because of this Reinhardt - who is hosting IHRSA’s next webinar, “Increase Sales by Selling the Experience vs. the Price” on Thursday, Aug. 8, 2 to 3 p.m. EST – makes sure his staff gets to know the prospective member who comes in to learn more about his facility.

Read on to see what Reinhardt will talk about in the next IHRSA webinar.


Guest passes work for many clubs

Offering something of value is a great marketing tool. For health and fitness clubs, often it is a guest pass. Issuing one results in very little financial commitment by the club, while the long-term benefits are boundless –memberships, non-dues revenue classes and even referrals.

But some club managers and owners may see handing them out as either a way to lose money or devaluing memberships. For more upscale clubs, it is a free ticket into an exclusive place where their members pay a premium.

Read on to see what a few industry veterans feel about them, and what they employ at their facilities.