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Entries in IHRSA Mexican Health Club Report (5)

Wednesday
Apr052017

Mexican Sporting Clubs Earned 47 Million MXN in Average Revenue in 2015 

by James Doughman

The average Mexican sporting club brought in 47,085,715 MXN in average revenue in 2015, according to the IHRSA State of the Mexican Health and Fitness Industry Report.

The report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, was based on a survey of 239 club operators representing 1,434 facility locations.

Continue reading "Mexican Sporting Clubs Earned 47 Million MXN in Average Revenue in 2015."

Click to read more ...

Friday
Dec162016

This Week in the Fitness Industry: 12,000+ Mexican Health Clubs Serve 4.1M Consumers

12,000+ Health Clubs Serve 4.1 Million Consumers in Mexico
The just-released IHRSA State of the Mexican Health and Fitness Industry Report found that 12,376 Mexican fitness facilities generate an estimated U.S. $1.8 billion in revenue from 4.1 million members.

The report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, was based on a survey of 239 club operators representing 1,434 facility locations. The findings indicate that more than four million Mexicans are members of health clubs, with a market penetration rate in Mexico of 3.2%.

“To put that into perspective, the penetration rate is 18.5% in the United States for health club membership and more than 20% for health club utilization—so there is tremendous growth potential for the industry in Mexico,” said Jay Ablondi, IHRSA’s executive vice president of global products, previewed the report’s findings during the 3rd annual IHRSA Mercado Fitness Mexico City Conference & Trade Show, which took place in Mexico City on October 26 & 27, 2016.

Learn more about The IHRSA State of the Mexican Health and Fitness Industry Report, which is available in English and Spanish.

Britain Fights Obesity Crisis with ‘Daily Mile’ School Program
Britain is attempting to improve its obesity crisis with a voluntary “daily mile” program that encourages primary school students to run, jog, or walk a mile during the school day. The initiative has caught on, according to The Washington Post, and every day tens of thousands of schoolchildren across the U.K. participate in the daily mile, in addition to their regular physical education classes. Students don’t change their clothing, compete with one another, or know when the teacher will tell them when it’s time to rush outside. A 9-year-old boy told The Post that the daily mile “makes me feel like I’m proud of myself” and means that “during lessons, I can concentrate a bit more.”

Pokémon Go Players' Fitness Gains Overstated, Short-lived
When Pokémon Go madness swept the world this summer the game was touted as a way to get children—and gamer adults—more active as they walked around their communities lost in augmented reality. And while there was some proof that the game encouraged users to move more than they normally did, new research published in the British Medical Journal suggests that the results were overstated and short-lived, TechCrunch reports. According to researchers, a group of Pokémon players showed an average of 955 extra steps per day during the week after the game came out, while a control group remained near the baseline. Unfortunately, “that thousand-step gain was cut in half by week four, however, and by week six was all but wiped out.”

IHRSA Announces Nominees for Board of Directors
IHRSA has announced four nominees for the IHRSA Board of Directors. They are:

  • Bryan O’Rourke, Owner of Gold’s Gym, Houston, TX and CEO, Integerus, LLC
  • Alan Leach, Regional Manager, West Wood Clubs, Ireland
  • Carrie Kepple, Club Manager, Les Mills, New Market, New Zealand
  • Brad Wilkins, Senior Vice President, Operations and Chief Operating Officer, Cooper Aerobics and Cooper Wellness Strategies, Dallas, TX

All four will stand for election at the annual meeting on Friday, March 10 during the IHRSA 2017 International Convention & Trade Show in Los Angeles. Read our full press release on the board nominees. 

Wednesday
Nov232016

Learn How IHRSA's Global Industry Research Supports Health Clubs and Fuels Industry Growth

Nathalie Smeeman, EuropeActive Executive Director with Joe Moore in Seville, Spain on October 18, 2016.Savvy business owners know they need credible information in order to make wise business decisions. That is why IHRSA has always been dedicated to conducting valuable fitness industry research in order to help health club operators, suppliers, and industry stakeholders better understand health club markets around the globe. 

Below are a few of the research projects IHRSA has initiated or supported this year and next in order to help fuel industry growth.

The European Health and Fitness Market Report

For the second consecutive year, IHRSA will lend its support to the European Health and Fitness Market Report. This in-depth report is published by EuropeActive in cooperation with Deloitte, and will be released in April 2017.

Joe Moore, IHRSA’s president and CEO, stated, “IHRSA has a long history of initiating and supporting industry research. IHRSA is happy to collaborate once again with EuropeActive and Deloitte on this important research.”

The 2017 European Health and Fitness Market Report will include profiles of the largest national markets, in-depth analyses on merger and acquisition activities, European Union policy implications and the global equipment market, and interviews with selected market experts and industry leaders.

Market Report on Spanish Health Clubs

Maria Angeles de Santiago Restoy and Mónica Garrido from MAS present the Market Report on Spanish Health Clubs in Seville.Moore noted that IHRSA also provided funding for the English language translation and design of the Market Report on Spanish Health Clubs, published in September by Management Around Sports (MAS) and sponsored by Precor. MAS's Maria Angeles de Santiago Restoy and Mónica Garrido presented the findings last month at the 16th Annual IHRSA European Congress in Seville.

IHRSA Mexican Health Club Report

Last month, IHRSA announced the completion of the first-ever IHRSA Mexican Health Club Report, sponsored by Movement. The Spanish-language edition of the report was given to attendees of the IHRSA Mecardo Fitness Mexico City Conference and Trade Show in October. The English-language edition of the report will be available in December. IHRSA will also be updating its popular IHRSA Latin American Report in March 2017.

2017 IHRSA Global Report

The IHRSA Mexican Health Club Report, sponsored by Movement.In January 2017, IHRSA will launch its annual global club operator survey for the 2017 IHRSA Global Report. The report, to be published in June 2017, details the market size and scope of the Americas, Europe, Middle East & North Africa, and Asia-Pacific markets, and highlights more than 300 leading club companies from around the world, including financial and membership information. The IHRSA Global Report is the most comprehensive publication on the global fitness business available.

Access additional research on global health club markets, club operational metrics, and consumer trends.

Thursday
Oct272016

IHRSA Mercado Fitness 2016 in Photos

The third annual IHRSA/Mercado Fitness Mexico City Conference & Trade Show was held on October 26 and 27 in Mexico City, offering attendees 10 conferences, four seminars, and a bustling trade show. 

IHRSA staff was there, and we've compiled some of the top photos from the event.  

IHRSA Mexican Health Club Report Announcement

During the IHRSA Mercado Fitness opening address on Wednesday, Jay Ablondi, IHRSA’s executive vice president of global products, announced the forthcoming IHRSA Mexican Health Club Report—the first-ever comprehensive report that provides an overview and analysis of the health club industry in Mexico. All attendees will receive a copy of the report for free. Read our full coverage of the opening address.

 

The Trade Show Opens

Jose Marsico, CEO of Mercado Fitness, and others spoke before the Trade Show opened on Wednesday. 


Dr. Paul Bedford Shares Retention Strategies

Dr. Paul Bedford, the research director of Retention Guru, based in Croydon, Surrey, shared his research-based best practices for better health club member retention. One tip: split members' long-term goals into smaller goals. For each goal a member achieves, you reduce their risk of canceling each month by 10%.

 

Enjoying Mexico City

Attendees took the opportunity to get some fresh air between sessions in the area surrounding the World Trade Center.

 

Alan Leach Talks Sales and Marketing

Alan Leach, regional manager of West Wood Clubs in Ireland, gave two presentations on Thursday about sales and marketing.

"One of the reasons West Wood is so successful is I don’t follow what they do in the Irish market. A lot of the sales and marketing techniques that I use are based on proper marketing principles," he said in an interview prior to the event. "I’ve worked for companies in Mexico and [the marketing approach] is not different at the end of the day."

 

Lots of bright lights and high-flyers today at the IHRSA #MercadoFitness trade show.

A photo posted by IHRSA (@ihrsa) on Oct 27, 2016 at 9:51am PDT

Scenes from the Trade Show

Attendees got a chance to check out equpiment, demonstrations, and more throughout the event this week.

Wednesday
Oct262016

IHRSA Mercado Fitness Kicks Off in Mexico City

IHRSA Mercado Fitness kicked off in Mexico City today, with Jose Marsico, director of Mercado Fitness, delivering the welcome address before inviting Jay Ablondi, IHRSA’s executive vice president of global products, to the stage. 

Ablondi announced the forthcoming IHRSA Mexican Health Club Report—the first-ever comprehensive report that provides an overview and analysis of the health club industry in Mexico. 

More than 12,000 facilities generate an estimated total of US$1.8 billion in revenue to the Mexican fitness market, according to the Movement-sponsored report, which will be released next week. 

The report, which is based on a survey of 239 club operators, also found that more than four million Mexicans are members of health clubs. In all, the market penetration rate in Mexico weighs in at 3.2%, signifying potential for growth. 

“Just to put that into perspective, in the U.S. the penetration rate is 18% for membership and 20% for health club utilization—so the amount of growth potential is there,” Ablondi said. 

Health indicators also point to opportunities for growth in Mexico. According to the World Health Organization (WHO), 38% of Mexicans are inactive. Additionally, a study by the Mexican government found that the number of Mexicans considered inactive had increased from 2006-2012. Health club operators are uniquely positioned to meet physical activity needs and well-being goals.

The IHRSA Mexican Health Club Market Report provides a comprehensive overview and analysis of the health club industry in Mexico. Topline statistics on number of clubs, members, and market size are included along with a macroeconomic snapshot and in-depth analysis of club benchmarks and services. Based on a survey of 239 club operators, representing 1,434 facility locations, report analysis covers topics such as membership levels and fees, revenue results and growth, and programming trends. 

All IHRSA Mercado Fitness attendees will receive a free copy of the report, which will be available in English and Spanish. If you're not at Mercado Fitnes, contact store@ihrsa.org to be notified when this report is available for purchase.

To see more coverage of IHRSA Mercado Fitness, check out our Twitter and Instagram feeds.