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Entries in IHRSA Health Club Consumer Seasonal Trend Report (3)


Treadmills Reign Supreme Among Health Club Users

Treadmills are the most popular form of equipment-based exercise among club members, according to IHRSA’s Consumer Trend Report, which analyzed seasonality of club membership and usage based on data from Spring 2014 to Fall 2014. 

Other key findings include: 

  • Significantly more men use weight/resistance machines than women. Women are more likely to use cardiovascular equipment than men with the exception of stationary bicycles. 
  • Women members visited health clubs more frequently than their counterparts during the Spring/Summer season, while male nonmembers were more likely to have more frequent visits than non-member women. 
  • Health club usage peaks among those who earn between $50,000 to $74,999 annually and then declines for households earning less than $50,000 or over $75,000. 
  • The largest segment of members, whether male or female visit their club between 25x and 51x annually (less than once a week). Women are more likely to be core users (use at least 100x annually) than men.

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New IHRSA Report Shows Fitness Participation Trends Across Generational Groups

Building upon findings in the annual IHRSA Health Club Consumer Report, the new IHRSA Seasonal Consumer Trend Report examines participation in fitness activities over the fall and winter seasons. The report provides analyses by generational group, gender, ethnicity, and U.S. geographic region. 

Based on a survey of more than 9,000 Americans ages 6 and older, yoga and low-impact aerobics represent the two most popular forms of group exercise among club consumers. 

The report shows that Generation Y (the Millennials) drive yoga participation trends, while Baby Boomers drive engagement in low-impact aerobics. Interestingly, millennials are more likely to take part in yoga than older generations. In addition to low-impact aerobics, Boomers tend to prefer other traditional club activities, including step aerobics and aquatic exercise. 

When it comes to resistance training, bodyweight and free weight activities are preferred by Millennials, while Baby Boomers prefer to use resistance machines.

It appears that what we grew up with as exercisers is what drives our preferences today. For example, most Boomers grew up with variable and selectorized weight machines along with aerobic step and dance, while Millennials grew up with mind-body (i.e. yoga and barre) and high-intensity exercise (i.e. boot camp and cross training). 

For more on activity participation distinctions across gender, ethnicity, and U.S. geographic region, check out the IHRSA Seasonal Consumer Trend Report

“The new IHRSA Health Club Consumer Seasonal Trend Report offers club operators additional insights into health club consumers so they can better understand and engage their members,” explains Jay Ablondi, executive vice president of global products at IHRSA. “It provides the same in-depth analysis as IHRSA’s other consumer research reports, but with a focus on seasonal behavior and activity.”


New IHRSA Report Looks at Activity By Season

The health and fitness industry, like any other, has ebbs and flows that are dependent, and caused, by the season.

For that reason IHRSA has created a new research publication, the IHRSA Health Club Consumer Seasonal Trend Report. It covers the time period of October 2013 through March 2014.

"The IHRSA Seasonal Trend Report is a timely research publication as it provides an in-depth analysis of health club activity preferences over the fall and winter months," said Melissa Rodriguez, senior research manager at IHRSA. "Insights and applications should prove helpful for club operators planning club programs and offerings for 2015."

Check out what is in the new IHRSA Health Club Consumer Seasonal Trend Report.

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