The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in IHRSA featured post (30)

Tuesday
May302017

Research Shows Functional Fitness Can Improve Overall Health

This is an IHRSA featured post, brought to you by TRX.

Health clubs contend with new training systems on a regular basis, and the pace seems to be picking up. One of the largest growth categories is “functional training,” a term that’s a catch-all for a number of styles that utilize a variety of unique training tools like kettlebells, medicine balls, and bodyweight exercise—like TRX Suspension Training—that model natural movement.

Does it work? On an empirical level, results vary, as the saying goes. But what does the scientific research say?

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Wednesday
May102017

Well-grounded: 5 Ways Flooring Impacts Your Gym’s Bottom Line

This is an IHRSA featured post, brought to you by Regupol.

So you’ve chosen your equipment, crafted a killer marketing strategy, and have a top sales staff in place. Your health club is going to rock. What’s left are the little things, right? The easy stuff.

You may be forgetting something vitally important, and it’s right beneath your feet. 

University of North Carolina

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Tuesday
May022017

How Clean Energy is Revitalizing Health Clubs—and Attracting Millennials 

This is an IHRSA featured post, brought to you by SportsArt.

No industry is removed from the zeitgeist. Trends rooted in activism and social consciousness can have far reaching effects on businesses whether they like it or not. Ask a clothier about his fur sales, for instance.

Rarely is there a seamless way to combine a social or political cause with a business plan that doesn’t create divisions. Taking a stand can be exemplary but also exclusionary. Personal beliefs aside, why would a business owner take the chance? 

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Tuesday
Apr182017

Steady Cash, Steady Growth: How to Maximize Health Club Membership Dues 

This is an IHRSA featured post, brought to you by Twin Oaks Software.

Memberships are the lifeblood of your club’s financial health. Product sales (e.g., sports drinks, apparel, supplements, etc.) and services like personal training and other add-ons are just that: important, but add-ons. You need to make sure you’re getting the most from the heart of your business model, and that’s monthly memberships.

Once you’ve checked all the boxes that comprise the core expectations of any successful club—equipment upgrades, group exercise choices, cleanliness, helpful service staff—you need to go deeper, to areas that may not be your expertise. This includes software, billing, and technology support. Because you outsource these tasks to other companies, you have to stay vigilant to ensure that these partners are providing you with the optimal choices for maximizing your opportunities. 

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Tuesday
Apr112017

Can’t Beat the Beat: Exercise Gamification Meets Heart Rate Training 

This is an IHRSA featured post, brought to you by Polar.

Weight loss, stress relief, and heart disease prevention are just a few of the many benefits attributed to participating in a group exercise class. The most invaluable benefit, however, is one that many people overlook—their heart rate (HR). 

As the group X instructor leads the class, members are often unaware of how integral their heart rate is in helping them finish strong. When members have the ability to easily access their HR data in real-time, they can improve performance, experience, and overall results.

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Tuesday
Apr042017

Why So Many Tech Solutions Fall Short in the Health Club Sector 

This is an IHRSA featured post, brought to you by Virtuagym.

Teamwork—it’s one of the bedrock principles of business success, and crucial for health clubs to thrive. But the value of a cohesive unit, all horses pulling at once, isn’t limited to the human element.

When businesses outsource digital services to third parties, they often need to recruit multiple partners to serve all of their needs. Health clubs need technology to manage not just financial tasks, such as membership dues and point-of-sale transactions, but also daily club activities like class schedules and online coaching.

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Tuesday
Mar282017

Invisible Monsters: What You Can’t See Can Hurt Your Fitness Business 

This is an IHRSA featured post, brought to you by K&K Insurance.

These days being viral is a good thing. Every health club marketing pro is eager to create content that will be passed along via social media channels, each “share” creating exponential growth in brand awareness.

You know what you don’t want to go viral? Viruses. Also bacteria, and all those other invisible little monsters lurking in your club.

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Thursday
Mar232017

Consider Applying the Decluttering Movement Ethos to Your Club’s Data

This is an IHRSA featured post, brought to you by InTouch Technology

Lifestyle trends tend to be cyclical and short-lived, so it’s rare to see a genuine movement take on a life of its own like today’s preoccupation with “decluttering”: the process of discarding material objects to create a more pleasing living environment.

The most famous advocate is Marie Kondo, a Japanese-born author of several books about “the life-changing magic of tidying up.” She prescribes an almost spiritual approach to a less-is-more ethic by discarding the objects in your house that don’t spark joy or inspiration.

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Tuesday
Mar212017

How High-intensity Interval Training Can Transform Your Bottom Line

This is an IHRSA featured post, brought to you by True Fitness.

Even loyal health club members can be distracted by the bright, shiny new fitness fad that seems to emerge every few months. Functional training, barre workouts, indoor cycling in a quasi-nightclub setting, kettlebells—it’s hard to keep up. There’s even a new workout trend where you drum your way to fitness.

Health club owners can’t respond to every new craze that catches the public’s fancy—a row of conga drums isn’t about to replace your cardio room anytime soon. And the smart money remains on the tried and true of traditional exercise options—treadmills, elipticals, free weights, adjustable weight machines—members expect these choices to be available in any gym setting.

So you have a well-stocked club. Great. But are members getting the most out of it?  Because if they’re not reaching their fitness goals, then that shiny object gets a lot brighter.

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Thursday
Mar022017

It’s Not Me, It’s You: How to Avoid the Client/Personal Trainer Breakup 

This is an IHRSA featured post, brought to you by Matrix.

There’s no Uber for personal trainers and clients, or at least not one that accounts for the unique relationship between trainers and clients. This is a relationship that depends on similar interpersonal dynamics as more serious commitments. It’s business, sure, but they call it “personal” training for a reason. 

Establishing a good match between trainer and client is based on a number of criteria (costs, goals, comfort level, scheduling, etc.), but when the relationship ends, it’s usually for the same reason: lack of progress. Your club may do a good job of signing people up for training sessions, but if members don’t commit or they quit before their goals are achieved, the experience can become negative. That’s not good for retention or club loyalty.

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